Experience

Contentworks Agency

• Cyprus
• Advertising Services
• 1 - 100 Employee

• China Marketing Director

  • Mar 2017 - Present

  Vancouver, Canada Area • Team up with a group of European marketing experts to provide marketing services for Chinese market. Prepared marketing and media plans targeting Chinese customers for European online trading companies. • Help North American clients finalize their Chinese marketing materials. • Provide and manage the Chinese content on the Facebook and Twitter pages for the Chinese Community Police Centre in Vancouver. • Helped a Vancouver real estate development company to produce Chinese… Show more • Team up with a group of European marketing experts to provide marketing services for Chinese market. Prepared marketing and media plans targeting Chinese customers for European online trading companies. • Help North American clients finalize their Chinese marketing materials. • Provide and manage the Chinese content on the Facebook and Twitter pages for the Chinese Community Police Centre in Vancouver. • Helped a Vancouver real estate development company to produce Chinese marketing brochures, signages and web content. Created its Weibo and WeChat accounts and provided content targeting its existing and potential Chinese clients. Developed English safety manual, weekly Safety Moment emails and monthly newsletters for its employees, suppliers and sub-trades. Show less



easyMarkets

• Financial Services
• 100 - 200 Employee

• Head of China Marketing, VP

  • Jul 2013 - Jan 2017

  Shanghai City, China * Responsible for overall China marketing strategy, led the China marketing team to execute marketing activities in Greater China to build up brand image and grow business. * Digital marketing: prepared digital and social media advertisements (including PPC and DSP), SEM, SEO, retargeting and email campaigns, grew online leads by 5-fold in 2 years. * Branding & Content Marketing: planned and executed branding campaigns and sponsorship program; managed Chinese social media accounts and… Show more * Responsible for overall China marketing strategy, led the China marketing team to execute marketing activities in Greater China to build up brand image and grow business. * Digital marketing: prepared digital and social media advertisements (including PPC and DSP), SEM, SEO, retargeting and email campaigns, grew online leads by 5-fold in 2 years. * Branding & Content Marketing: planned and executed branding campaigns and sponsorship program; managed Chinese social media accounts and interactive campaigns; managed Chinese creative and marketing content development; oversaw daily updates on Chinese website, landing pages, blog, etc. * PR: established thought leadership through cooperation with PR agency on press release, content distribution and media interviews. * Conducted offline events, exhibitions and online webinar to acquire new customers. Show less



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Markeitng VP, Head of Marketing Planning & Channel Marketing

  • Sep 2010 - Jun 2013

  Shanghai, China * Helped CMO manage consumer banking marketing planning, forecast and budgeting. * Worked with group team in cross-region marketing projects to launch new brand/product in China, including advertisement development, ATL & BTL campaigns . * Led the Channel Marketing team to provide full-range of marketing support to all retail branches and Remote Banking. * Leveraged digital and social media to help grow remote banking business including online-banking, ATM and mobile banking; conducted… Show more * Helped CMO manage consumer banking marketing planning, forecast and budgeting. * Worked with group team in cross-region marketing projects to launch new brand/product in China, including advertisement development, ATL & BTL campaigns . * Led the Channel Marketing team to provide full-range of marketing support to all retail branches and Remote Banking. * Leveraged digital and social media to help grow remote banking business including online-banking, ATM and mobile banking; conducted integrated marketing campaign to successfully launch Breeze Banking, building up brand awareness through traditional media, digital & social network, increasing branch visit and reducing lead’s cost by 5 folds. * Prepared and conducted comprehensive marketing campaigns to help new/optimized branches attract traffic and grow business, both ATL and BTL activities tightly linked to branches’ business target. * Developed and managed micro-marketing program to help frontline acquire new customers and new fund, established standard process, governance and end-to-end system tracking to double ROI within 6 months. * Established branch merchandising management structure and standards to strengthen brand image, reaching 100% satisfactory rate within 6 months; further enhanced brand awareness through perceptual scale campaign. * Responsible for consumer banking marketing research, internal communication and premium segment MGM program. * In charge of marketing vendor management and evaluation. Show less



OCBC

• Singapore
• Banking
• 700 & Above Employee

• Marketing AVP

  • May 2008 - Sep 2010

  Shanghai, China & Singapore * Responsible for overall marketing strategy, planning and execution to grow consumer banking business in China; managed the marketing team. * Developed brand strategy and built up brand awareness through ATL campaigns; ensured brand consistency in all marketing collaterals, branch merchandising and website; managed media planning and creative development. * Developed premium segment value proposition, MGM program, merchant partnership and children’s program; managed all marketing… Show more * Responsible for overall marketing strategy, planning and execution to grow consumer banking business in China; managed the marketing team. * Developed brand strategy and built up brand awareness through ATL campaigns; ensured brand consistency in all marketing collaterals, branch merchandising and website; managed media planning and creative development. * Developed premium segment value proposition, MGM program, merchant partnership and children’s program; managed all marketing communication and events/seminars/road shows to acquire, retain and upgrade existing and potential high-value customers. * Planned and conducted annual acquisition campaigns to grow customer base and promote new products/services such as Internet Banking, debit card and new branches; established and negotiated merchant alliance and special offerings for premium customers. * Built up marketing supplier network. Show less



3Suisses

• France
• Manufacturing
• 200 - 300 Employee

• Marketing Manager

  • Jul 2005 - Mar 2008

  Shanghai, China * Responsible for overall direct marketing programs; planned and executed seasonal online and offline marketing campaigns to generate revenue and reach sales target; tracked and analyzed sales results for continuous improvement; revenue maintained year-on-year 2-digit growth. * Established loyalty program to retain high-value customers and up sell through CRM, VIP cards and differentiated service packages. * Conducted customer selection for segmented monthly promotion campaigns and… Show more * Responsible for overall direct marketing programs; planned and executed seasonal online and offline marketing campaigns to generate revenue and reach sales target; tracked and analyzed sales results for continuous improvement; revenue maintained year-on-year 2-digit growth. * Established loyalty program to retain high-value customers and up sell through CRM, VIP cards and differentiated service packages. * Conducted customer selection for segmented monthly promotion campaigns and tests; managed the selection/sourcing/inventory control of premiums; supervised the creation and development of commercial materials including catalogue pages, leaflets, DM/eDM and campaign page on website. * Developed acquisition channel/partnership to increase customer base through various collaborations and conducted supplementary marketing programs (including online, telemarketing and SMS campaigns) to increase sales; tracked and improved the effectiveness of various media and recruitment channels. * Managed the marketing budget and provided sales forecast and monthly business report. * Revitalized brand image through ATL campaigns, regular catalogs and marketing materials. Show less



Advanced Educational Corporation (AEC)

• Marketing Intern/Specialist

  • Jul 2003 - May 2005

  Montreal, Canada * Conducted brand awareness campaign through DM/E-DM, association programs, directory listing and virtual trade show. * Prepared sales collaterals and engaged in telemarketing campaign. * Generated valuable prospect list in targeted industries through online search and database.



NIVEA Polska

• Poland
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Trade Marketing Supervisor

  • Nov 1996 - Dec 2001

  Shanghai, China * Led the Trade Marketing team to plan and implement trade-related marketing and promotional programs. * Responsible for monthly sales and market analysis/planning, sales forecasts and inventory analysis, provided business inputs and recommendations to sales and brand teams. * Supported new product launch and annual contract negotiation with national hypermarket chain. * Established seasonal product shelf display standards and revitalized brand image with new BA uniform and counter… Show more * Led the Trade Marketing team to plan and implement trade-related marketing and promotional programs. * Responsible for monthly sales and market analysis/planning, sales forecasts and inventory analysis, provided business inputs and recommendations to sales and brand teams. * Supported new product launch and annual contract negotiation with national hypermarket chain. * Established seasonal product shelf display standards and revitalized brand image with new BA uniform and counter designs. * Produced product bible and sales newsletter to improve sales and cross-selling results. Show less