Founder

• Mar 2018 - Present

Co founder & video content strategy manager Co founder & video content strategy manager

Senior Copywriter

• Oct 2016 - Mar 2018

Freelance Creative strategist and Copywriter

• Jul 2015 - Mar 2016

My responsibilities: -creating the concept for the Tigotà brand communication (Italian version of Boots) and subsequently securing a one year contract between client and agency. - translating the concept into multi-subject outdoor print campaign which will be shown in Milan, Rome, Venice, Florence, Naples and others thirty italian cities from January 2016. - writing 6 screeplays for web spot that slope the main campaign concept. - organising meetings, castings, PPM and shoots with the client. Show less

Freelance Creative Strategist and Copywriter

• Jan 2015 - Mar 2016

My responsibilities: - developing the brand positioning for entry into the italian market by Schüco, an International company specialising in high-end solutions for windows, doors and façades. It involves researching about competitors, targets, language style. - evaluating consumer research and translating results into creative ideas. - working across digital, press, radio, video & social platforms to exceed Schüco’s quotation targets (+600) by 66% (+1000) within a three month period. - managing people, workloads and different formats for different supports within tight deadlines. - authoring radio scripts which are currently airing on Italian National Radio channels, Rai 2, Rai 3 and Radio Deejay (BBC Radio 1, 2 and 4 equivalent). Show less

Copywriter

• Feb 2012 - Nov 2014

My responsibilities: - presenting, negotiating and planning transmedia communication campaigns for the international brands Porsche (automotive industry); Mila (food); Marvis(toothpaste); Vimar (electrical equipment) Proraso (male skincare); Fashion District (fashion); Sting (eyewear); Alto Adige (tourism). - copywriting radio or video or print campaigns with the above companies. My responsibilities: - presenting, negotiating and planning transmedia communication campaigns for the international brands Porsche (automotive industry); Mila (food); Marvis(toothpaste); Vimar (electrical equipment) Proraso (male skincare); Fashion District (fashion); Sting (eyewear); Alto Adige (tourism). - copywriting radio or video or print campaigns with the above companies.

Junior Copywriter

• Mar 2007 - Sep 2011