Experience

HSE24 S.p.A.

• Italy
• Retail
• 1 - 100 Employee

• Content Project Manager

  • Jan 2016 - Present

  Responsible for maximizing event/launch revenue productivity by means of through collection, arrangement and proper communication of key product details, marketing & merchandising vision and the Company product positioning to form a strategic execution strategy that will drive maximum revenue productivity and customer experience.Activities detail:- Attendance to merchandising and planning strategic meetings and direct relationship with vendors to understand and collect all the products relevant inputs.- Focus on the developement of product/brand USPs and execution details.- Knowledge and determination of the proper and allowed communication on air, when products are food supplements.- Organised and structured briefing to the Production teams and to Web/Social Media content Teams.- Strong collaboration with TV sales producers and artistic resources to maximise presentations efficacy.- Evaluation and developement of contents to postproduce like videos, interviews, broll, slideshows, graphic animations- to support live shows and to enhance every brand on air.- Support in control room for events and launches of products and brands.- Artistic resources trainings on brands/products, sales tools and sales strategies and consequent monitoring of their performances.- Casting of testimonials and consequent trainings to be ready on air.

• Sales Manager Wellness

  • Jan 2016 - Jan 2016

• Strategic Producer

  • Jan 2014 - Jan 2016

  Responsible for maximizing event/launch revenue productivity by means of through collection, arrangement and communication of key product details, marketing & merchandising vision and the Company product positioning to form a strategic execution strategy that will drive maximum revenue productivity and customer experience.Activities detail:- Attendance to merchandising and planning strategic meetings and direct relationship with vendors to understand and collect all the products relevant inputs.- Focus on the developement of product/brand USPs and execution details.- Organised and structured handling of shows/events guidelines to the different Production teams through meetings and relevant documentations.- Strong collaboration with TV sales producers and artistic resources to maximise presentations eccicacy.- Support in control room for events and launches of products and brands.- Artistic resources trainings on brands/products, sales tools and sales strategies and consequent monitoring of their performances.- Casting of testimonials and consequent trainings to be ready on air.- Evaluation and developement of contents to postproduce to support live shows.

• TV Sales Producer

  • Dec 2012 - Dec 2013

  Responsible for the preparation and the on air presentation of products and brands of different commodity groups.Developement and optimization of TV sales formats in accordance with the merchandising, planning and marketing strategies.Coordinator and director of processes inside the control room during live shows.Activities detail:- Analysis and studying of products/brands USPs and their pricing stories through internal and external sources.- Fitting out of the set according to the brand positioning, product demostrations and sales tools.- Casting of models and testimonials and consequent training to be live on air.- Evaluation and developement of contents to postproduce to be ready for the live shows.- Artistic resources trainings about product/brand/sales strategies.- Coordination and management of the technical crew to ensure fluent and through live shows.- Management of technical sales tools in the control room.- Report and debrief documents production.

• TV Production Assistant

  • Jun 2011 - Dec 2012

  Collecting information from internal and external sources regarding the product and brand positioning in order to organize the necessary information and support material for the execution of TV shows, based in the German headquarter.Activities in detail:- Participation to merchandising/planning strategic meetings.- Focus on products and brands USPs and consequent developement of shows strategies.- Strong coordination with German producers to share shows production line ups, with frequent travels to the headquarter.- Artistic resources product training.- Postproduction direction for TV sales shows contents.- Live shows documentation production and management.

• Executive Assistant to CEO

  • Dec 2010 - Jun 2011

  Facility management in the Company very start up phase.HR support for suppliers selection and human resources data management.Suppliers relationship and installation works management according to the offices floor plant.Developement of an intranet to build a visual structure of the Company and to strengthen emplyees awareness and relationships.Assistance to the CEO and to the executives.



Infront Sports & Media AG

• Switzerland
• Spectator Sports
• 400 - 500 Employee

• Assistant to the General Manager

  • Apr 2010 - Dec 2010

  Assisting the GM in all his activities to pursue Company objectives: agenda, correspondence, meetings and conferences with the developement and control of all the necessary related documentation support. Organization and management of business travels, check of expences and invoices.Coordination with the Sport Office for Events Organization in automobile race track. Assisting the GM in all his activities to pursue Company objectives: agenda, correspondence, meetings and conferences with the developement and control of all the necessary related documentation support. Organization and management of business travels, check of expences and invoices.Coordination with the Sport Office for Events Organization in automobile race track.



British American Tobacco

• Italy
• Tobacco
• 1 - 100 Employee

• Marketing Analyst

  • Jan 2009 - Jan 2010

  Coordinator of the Filed Force activities to achieve the Ho.Re.Ca Marketing objectives, as per last estimates. Contracts managements and budget control/update in coordination with the Finance and Procurement departments.Invoices and payments check.Contracts data analysis as contribute to the monthly Area Report and following rearrangements.Filed Force KPI check and management and delivery with due observance of the fixed timing. Calculation of Cycles Bonus.Trade and Sale Organisational meeting organisation to update the Ho.Re.Ca team on Data Acquisition Program situation.Ensuring monthly activity planning is managed to drive timely activity delivery at the appropriate scale to hit business objectives.Prompt pro-activity and facilitating solutions, evaluating causes, risks and benefits.

• Assistant to Area Director and Board President

  • Oct 2007 - Dec 2008

  Assisting the Director in all activities in pursuing Company objectives.Assistance during the Southern Europe Area start up phase.Pool assistants coordinator (5 resources in Italy and 7 in the Southern Europe Areas).Establishing new/consolidate existing relationships, to reinforce the new international Top Team and to increase and enhance the perseption of the Company and the Director.Coordination with the Company travel agency to implement new travel request procedures.Electronic and paper records management.

• Assistant to the Director of Operations

  • Sep 2006 - Oct 2007

  Assisting the English mother tongue Director in all his activities (agenda, meetings, travels) and facilitating him in all his communications to the Operations Dept and to the Company in general.Focus on the coordination with the Operations Top Team members.Translation of documents and e-mail from English to Italian and viceversa.Documents preparation for meetings and conferences (Power Point, Excel doc.)Travels organization for the whole department.



European Space Agency

• France
• Space Research and Technology
• 700 & Above Employee

• IT multilingual call agent

  • Apr 2005 - Apr 2006

  Daily interface with ESA users calling and writing from the European ESA seats for IT technical problems.Handling of worldwide Truoble-Ticketing System.Daily interface with ESA technicians to organize and resolve technical operations both remotely and directly on user's position.Daily check of the Company servers and Lotus Notes databases.Editing of Information Notes to be set to all the Company users. Daily interface with ESA users calling and writing from the European ESA seats for IT technical problems.Handling of worldwide Truoble-Ticketing System.Daily interface with ESA technicians to organize and resolve technical operations both remotely and directly on user's position.Daily check of the Company servers and Lotus Notes databases.Editing of Information Notes to be set to all the Company users.