Marketing Manager

• Oct 2022 - Present

Product and Innovation Manager | Sun Care and Face Care

• Aug 2022 - Oct 2022

Responsible for co-developing with global teams future pipeline of innovation for key categories to the division, focusing on taylor-made solutions for Brazilian market and consumer needs.

Product Marketing and Digital Manager | SKINCEUTICALS

• Feb 2021 - Jul 2022

Senior Marketing Analyst | VICHY

• Apr 2020 - Feb 2021

SECTOR: BEAUTY & COSMETICS | CATEGORY: SKIN CARE -> Facial hydration/ Body Care/ Cleansing/ Facial Treatment/Oily SkinBRAND: VICHYMain challenges: Drive brand’s growth on the fast-growing segment in the market, consolidating brand icon. Regain franchise acceleration on biggest segment during pandemic crisis, redesign launch panier for oily skin market and Facial hydration adapting to local needs.Main Results: Minéral 89 (brand icon) total market leadership, triple digit growth and main contributor to brand’s growth driven by strong promotional, media and content strategies focusing on digital innovation. #1 division product on e-commerce, doubling channel weight over business for the franchise; Normardem (oily skin franchise) has reached MS record as the main winner franchise of the category in 2020, pushed by a synergic commercial plan focused on recruiting consumers on POS. Show less

Marketing Analyst | VICHY

• Jul 2019 - Mar 2020

SECTOR: BEAUTY & COSMETICS | CATEGORY: SKIN CARE -> Facial hydration, body care, brandingBRAND: VICHYMain challenges: Double facial hydration business through sustainable catalogue growth, guide brand local repositioning and brand building. Main Results: Minéral 89 #1 of face care market with strong catalogue acceleration through digital-focused marketing plan (exclusive e-comm skus, full funnel media investment, advocacy), becoming also #1 ACD product on e-commerce and #1 top recruiter for Vichy. Show less

Junior Marketing Analyst | VICHY

• Aug 2018 - Jun 2019

SECTOR: BEAUTY & COSMETICS | CATEGORY: SKIN CARE -> Facial hydration, body care, brandingBRAND: VICHY- Catalogue management, being responsible for categories development, market share gain and profitability on Vichy’s Brazilian strategy. P&L tracking; price strategy and sizing of innovations and catalogue.- Management and strategic planning on transversal activations/pillars for Vichy with the goal to build a consolidated brand image across consumer touchpoints - Constant interaction with departments of the company to assure marketing objectives: Digital, Finance, Sales, Trade Marketing, Medical Visit, Supply Chain, Consumer Insights and others. + continuous contact with global ACD teams to pair international and local strategies, validate concepts and plan to launch new brand products. Show less

Marketing Zone Americas - Active Cosmetics Division

• Mar 2018 - Aug 2018

SECTOR: BEAUTY & COSMETICS | Americas Zone marketingBRAND: VICHY and LA ROCHE-POSAY- Responsible for delivering zone market insights for international development team, identifying trends and business opportunities; creation of digital best practices around the continent – sharing experiences between countries to stimulate specific categories development aligned with international strategy and frame. - Product catalogue and social media accounts optimization across the American Zone: optimization of brands catalogues with focus on boosting profitability and aiming a cohesive portfolio aligned with 3Y panier strategy and local needs. Results: International and countries supply and digital teams involved in approving +30 skus discontinuations and unification with global new social media accounts for more than 6 countries. Show less

Product Marketing Intern | LA ROCHE-POSAY

• Jan 2016 - Dec 2017

Junior Research Assistant - Service Marketing

• Aug 2015 - Dec 2017

- Support on Research development for market new trends at University - Assistance on students’ main projects during service marketing course - Support on Research development for market new trends at University - Assistance on students’ main projects during service marketing course

Production Runner

• Jul 2016 - Sep 2016

- Local support during Rio 2016 International Broadcast made by BBC International/England based (before, during the event and right after). Tasks included: Translation, production errands, talent care. - Local support during Rio 2016 International Broadcast made by BBC International/England based (before, during the event and right after). Tasks included: Translation, production errands, talent care.