Liv Skingle

Influencer Executive at PrettyLittleThing.com
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Retail Apparel and Fashion
    • 400 - 500 Employee
    • Influencer Executive
      • Dec 2022 - Present

    • United Kingdom
    • Entertainment
    • 1 - 100 Employee
    • Freelance Talent Manager
      • Sep 2022 - Dec 2022

      After relocating to Manchester, I still work with HLD on a freelance basis by attending events with talent, doing PA work for talent that are visiting Manchester and also helping the director with any Creative Tasks.

    • Talent Manager
      • Apr 2022 - Aug 2022

      At HLD Talent, I was a part of @emilyfayemiller, @sharrongaffka, @gkbarry_, @issyoakley, @lissiejudd, @romymorris and @faye__winter's management teams. The role involved me executing my extensive knowledge on logistics of Instagram and TikTok collaborations, organising brand deals, event/trip attendances and gifting for all my talent, negotiating influencers fee's with brands, doing tailored outreach for each influencer, reviewing contracts for collaborations, attending and pitching at client meetings, creating creative direction packs for influencers and invoicing for completed collaborations. As well as this, I was my talent's main point of call for any problems and queries both work and personal related - the role involved me working out of hours and weekends to ensure all my talent's needs were met. I also got to unleash my creative abilities by organising influencer shoot days and helping them with their content which I thoroughly enjoyed. Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Influencer Outreach Executive
      • Aug 2022 - Dec 2022

      At Missy Empire I was managing my own roster of hand-picked talent who I feel were a good fit for the brand. As well as this, the outreach team had to meet KPI's and a certain amount of influencer tags per week. To help me maintain a high level of quality, influencer content I created bespoke briefs for both TikTok and Instagram creators. Furthermore, I was responsible for all the big Influencer collections working closely with the influencers and their management - for example I was the main point of contact for the Ellie Brown, Georgia Steel and Issy Oakley collections. I also organised all events for influencer collections- this involved sourcing the venue, food, decor and managing the guest-list. Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager
      • Jan 2022 - May 2022

      After 9 months of being Creative Executive, I was promoted to Campaign Manager at Flourish. My role involved managing and overseeing all social media channels including Instagram, TikTok , LinkedIn & Twitter. Managing influencer events and PR Package campaigns for brands such as Frasers Group and Primark. Organising marketing activations for the company, creating client pitches and reports, coming up with creative campaign concepts for brands and training and managing interns and assistants- I created many hand guides for outreach and other admin tasks for any new interns and assistants to reference. As well as this, I was also responsible for managing client trips for brands. This involved me sourcing accommodation, creating the itinerary's, booking activities and restaurants, ensuring influencers' needs are met whilst on the trip, sticking within the allocated budget and creating detailed reports on the success of the trip. My campaign manager role also often meant I had to work weekends and out of hours to ensure all of my responsibilities were taken care of. Show less

    • Creative Executive
      • Mar 2021 - Jan 2022

      I got promoted to Creative Executive at Flourish within six months of initially being hired. This role involved all of my previous experience as Creative Assistant however I was then responsible for co-ordinating all client campaigns such as events and PR Packages this involved me thinking of concepts, pitching them, executing them and then reporting on the outcome of the campaign. During my time as Creative Executive, I was in charge of 5 client Creative Mailer campaigns for brands such as Primark, Boohoo, Hawaiian Tropic and Wilkinson Sword- all of which were incredibly successful! I also managed a team of interns and was responsible for the company's marketing strategy. Show less

    • Creative Assistant
      • Sep 2020 - Mar 2021

      My role as Creative Assistant at Flourish Management involved me being responsible for content creation across all social media channels, assisting on Influencer event and activations, creating email newsletters, influencer outreach, being in charge of all the logistics for all influencer send-outs which included booking the couriers and ensuring product arrives on time. I also assisted on PR campaigns and tracked and press coverage Flourish generated for their clients.

    • Creative Intern
      • Sep 2019 - Sep 2020

      Whilst I was at university, I was also interning at Flourish Management. This internship involved me helping build all social media channels, creating graphics, assisting on influencer events and trips and also helping with the main Flourish MGMT inbox and answering all talent related enquiries.

    • United Kingdom
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Work Experience
      • Nov 2017 - Nov 2017

      My work experience placement at ASOS involved me assisting on both model and product ecommerce shoots, giving input on photo selects and assisting the Retouch Team, giving input on model castings, assisting the Stylist Team and having an induction with the Social Media team My work experience placement at ASOS involved me assisting on both model and product ecommerce shoots, giving input on photo selects and assisting the Retouch Team, giving input on model castings, assisting the Stylist Team and having an induction with the Social Media team

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • PR Work Experience
      • Jul 2017 - Jul 2017

      During July 2017, I completed work experience in Estee Lauder's PR department. This involved me managing send outs to Press and Influencers, compiling coverage reports, scanning and filing print coverage, assisting with Charity Activations, giving input at product meetings, attending Learning Lab - an internal Education Seminar and doing store visits and counter experiences with the Communications Team. During July 2017, I completed work experience in Estee Lauder's PR department. This involved me managing send outs to Press and Influencers, compiling coverage reports, scanning and filing print coverage, assisting with Charity Activations, giving input at product meetings, attending Learning Lab - an internal Education Seminar and doing store visits and counter experiences with the Communications Team.

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