Managing Director

• Apr 2021 - Present

Member of the Board of Advisors

• Sep 2023 - Present

Advisory Board Member

• Sep 2021 - Present

Associate Director

• Oct 2020 - Mar 2021

Independent Consultant

• Mar 2020 - Oct 2020

General Manager

• May 2019 - Feb 2020

Birch creates spaces where you can rest, explore, connect, work, taste, move, or dance as you wish - all in one place. Birch creates spaces where you can rest, explore, connect, work, taste, move, or dance as you wish - all in one place.

General Manager

• Sep 2017 - May 2019

Leading our unique ‘profit for non-profit’ business model in support to local social programmes Managing 148-bedroom hotel. Multiple meeting and event and F&B outlets within proximity of London Excel Exhibition Centre Restructured property operations through role clarity and new systems Led and managed major system changeover to enable business scaling and data analytics in London and Guatemala Built brand new IT infrastructure to save costs and assist group’s growth efforts in UK and Guatemala Managing departmental HODs, developing talent pipeline to support future expansion plans Creating brand operational standards to ensure lean and efficient long-term operations Show less

Revenue And Distribution Manager

• Sep 2016 - Sep 2017

Developed and implemented new rate structure and pricing strategies for Point A HotelsFull control and management of brand's booking engineConfiguration, set up, roll-out and daily management of brand's systems (PMS, CRS, GDS)Cluster revenue managementEffectively optimised revenue management toolsDirect booking conversion strategyThird party channel and inventory managementDaily management of room inventory, demand trends, pick up, implementing pricingdecisionsGathering and analysing data from multiple sourcesChairing weekly revenue reviews with individual General ManagersWorking closely with UK Head of Sales - creating and implementing corporate activitiesand agreed strategiesRelationship management of all third party partners, regular reviews and yielding onopportunities Show less

General Manager, Tune Hotel London Canary Wharf

• Oct 2014 - Oct 2016

Opening Manager of brand new 130 room flagship hotel. Opened on time and on budgetPart of working group for branding and concept upgrade for new openingRecruited, developed and managed new team. Achieved staff low turnover rate in both2015 and 2016 financial years.Hotel achieved highest service scores within estate for 2015 and 2016 financial years.Working with Head of UK Marketing, co-managed advertising campaign for theopeningDeveloped brand awareness within the local market, managed all corporate accounts and converted sales leadsPassed Health and Safety audits in 2015 and 2016Recruited, trained and development deputy manager who subsequently took over management of Canary Wharf HotelTrained 4 duty managers and supervisors who later received promotions within the estate Show less

Project. System Migration Manager, Hotels

• Oct 2015 - Jun 2016

Working with brand HQ and UK Group Revenue Manager, managed complete change ofhotel systemsWorked in Kuala Lumpur, Malaysia, on system launch in first pilot propertyManaged Canary Wharf hotel as pilot UK property for successfull system rollout Trained as Super User for WindSurfer CRSTrained as Super User for Atrio PMSTrained as Super User for SiteMinder Channel ManagerCreated and implemented front of house training pack for franchised UK hotelsCreated and implemented new operational procedures for all franchised UK hotelsWorking with UK GRM, developed new rate structure and revenue procedures forfranchised UK hotelsWorking with UK GRM, revised and revamped connectivities across all sales channels toincrease top line revenue and ADR Show less

General Manager, Tune Hotel London Paddington

• Jan 2013 - Oct 2014

137 bedroom budget hotel in Central LondonNominated as General Manager of the Year for 2014Grown corporate base by 50% within 12 monthsPassed Health and Safety audit in 2014Grown yearly ADR and RevPARWon company's Customer Service award for 2013. Extra recognition awards fromTripAdvisor, Agoda and LateRoomsTrained and developed 2 supervisors who later were promoted to roles within the companyKept low staff turnover

General Manager, easyHotel London Earls Court

• Mar 2012 - Jan 2013

109 bedroom budget hotel in Central LondonManaged light property refurbishment prior to London 2012 Olympic gamesRecruited, trained and developed supervisor who subsequently became my successor inthis hotel, which later lead to GM role in Liverpool Street property within the companyPassed Health and Safety audit in 2012Reviewed and created new team structure, implemented reviewed individual objectives,responsibility areas and operational procedures, which reduced staff turnover andincreased guest satisfaction on internal brand satisfaction measurement toolsCreated daily rate management, pick up tracking and revenue proceduresIncreased ADR for financial year of 2012 Show less

Revenue Manager, Holiday Inn Express Croydon

• Jun 2011 - Mar 2012

Renegotiated FIT contracted rates for 2012 financial year, increasing NET ADR (with extra supplements for London 2012 Olympic games)Reviewed and developed internal rate management, demand tracking and reportingprocedures which lead to increased efficiency and increased RevPAR for financial year of2011.Working with General Manager, reviewed and developed rate structure and strategy, whichincreased ADR which laid ground for future success of the property

Deputy General Manager, Days Hotel

• Nov 2009 - Jun 2011

120 bedroom budget property near Luton Airport, with full F&B facilities and 2 meetingroomsManaged team of 25 employees, including 2 chefs and their kitchen teamsManaged HODs, carried out regular departmental reviews and Reviewed and implemented new operational procedures to increase efficiency duringrecession periodReduced payroll costs by 12%, reduced employee turnover by 5%. Working with accounts manager, created and implemented new front desk procedureswhich dramatically increased accuracy of financial reporting and forecasting capabilitiesduring recession periodWorking with hotel sales manager, signed new corporate business worth £56k in 2009 and£47k in 2009.Nominated for company's sales award in 2009. Show less

Food and Beverage Manager

• Feb 2008 - Nov 2010

Managing costs, team of chefs, daily/weekly/monthly reviews