Manager - Lead Acquisition, Strategic Content, Events & Production

• Feb 2023 - Present

Achieved a two-fold increase in revenue for two consecutive years, year-on-year.Lead Acquisition- (Digital) Achieved 20x lifetime ROAS- (BD) Established two key strategic partnerships resulting in an 8% increase in monthly SQLStrategic Content- Launched the Dear Applicants series on TikTok, IG Reels, YT Shorts, YouTube, Spotify, Apple & Google Podcasts, achieved 30% month on month consistent growth aggregated across all platforms- Organized the audit and rebranding of all internal creative collateralsEvents & Productions- Organized multiple B2C events with >20x ROI- Led quarterly IvyPrep specialist (Part-Time consultants) events Show less

Marketing Associate

• Feb 2022 - Jan 2023

Managed IvyPrep’s go-to-market strategyTripled the number of monthly qualified leadsRelaunched 2 media products (Google AdWords and IvyPrep website v2.0)Doubled revenue of the company in 10 months

Producer

• Oct 2020 - Present

Video Production and Filming Documentary Filming Producing Content Marketing Videos Portfolio: https://www.youtube.com/channel/UCt4NzimXp5K3WtHsqLqOmCg/videos SHRI - NAFA - NIE - AEM亚凡国际 - NUS - CEAS - ERA - Propnex - BNI - HikVision海康- Philips Securities - Shangri-La - Scarlett思家客 - NIM南阳管理学院 - Video Production and Filming Documentary Filming Producing Content Marketing Videos Portfolio: https://www.youtube.com/channel/UCt4NzimXp5K3WtHsqLqOmCg/videos SHRI - NAFA - NIE - AEM亚凡国际 - NUS - CEAS - ERA - Propnex - BNI - HikVision海康- Philips Securities - Shangri-La - Scarlett思家客 - NIM南阳管理学院 -

Account Manager, Script Writer

• May 2019 - Feb 2022

· Innovated, tested, and refined advertising strategies to enhance conversion rates and propel top-line growth for clients. · Effectively oversaw client accounts, ensuring precise understanding and fulfillment of their requirements. · Spearheaded business development initiatives, establishing collaborative partnerships with key stakeholders and partners. · Innovated, tested, and refined advertising strategies to enhance conversion rates and propel top-line growth for clients. · Effectively oversaw client accounts, ensuring precise understanding and fulfillment of their requirements. · Spearheaded business development initiatives, establishing collaborative partnerships with key stakeholders and partners.

Marketing Communications

• May 2017 - May 2018

· Oversaw the development of marketing collaterals, managed marketing communications, and orchestrated media campaigns for both internal and external events. · Fostered lasting relationships with external stakeholders in grassroots communities, serving as a liaison for mutually beneficial partnerships. · Coordinated monthly volunteering initiatives and family-centered events to engage and support the community. · Oversaw the development of marketing collaterals, managed marketing communications, and orchestrated media campaigns for both internal and external events. · Fostered lasting relationships with external stakeholders in grassroots communities, serving as a liaison for mutually beneficial partnerships. · Coordinated monthly volunteering initiatives and family-centered events to engage and support the community.

Marketing Staff

• Feb 2016 - Jun 2016