Lissa Zingerman
Director of Media at Focus Features- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
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Experience
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Focus Features
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Musicians
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100 - 200 Employee
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Director of Media
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May 2022 - Present
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Media and Research Manager, Marketing
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Jan 2020 - May 2022
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Media and Research Coordinator, Marketing
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Oct 2017 - Dec 2019
- Support media team members in all aspects of media buying and planning including: broadcast, digital, print, out of home, radio, and awards- Liaise between finishing and trafficking to get tv and radio spots out timely and accurately to networks- Execute media promotions including: the creation of concepts, compiling assets, and pushing finished promos through for approvals- Contribute to brainstorms and strategy sessions with filmmakers about upcoming films, trailers, and TV spots- Coordinate the development and testing of trailers, TV spots, and print- Communicate and plan with outside agencies, executives, and filmmakers for research screenings, exit surveys, tracking, and other miscellaneous research projects- Balance media and research budgets weekly; create purchase orders and process invoices- Oversee two executive desks: answering phones, organizing calendars, and booking travel- Work premieres with an emphasis on assisting on the red carpet and talent wrangling
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Creative Advertising Assistant
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Jun 2016 - Oct 2017
Assistant to the SVP of Creative Advertising and the SVP of Media, Marketing- Coordinate and contribute throughout the development and production of the studio’s trailers and television campaigns for films including: Kubo and the Two Strings, Nocturnal Animals, A Monster Calls, The Beguiled, and Atomic Blonde- Act as a liaison between vendors and our team to ensure deadlines are met for all media buys- Contribute to brainstorms regarding copy writing, campaign messaging, and music- Balance campaign budgets weekly through the SAP portal and SNAP- Ensure legal and MPAA requirements are upheld including network approvals, music clearances, and content clearances- Distribute feature materials including scripts, dailies, and BTS/EPK footage- Manage 2 busy desks including answering phones, organizing calendars, booking travel, and completing expenses- Work premieres and other special events with an emphasis on assisting on the red carpet, talent wrangling, and managing executives - Oversee marketing interns including their intern project and other day-to-day assignments
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NBCUniversal Media, LLC
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Media Production
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Bonus Feature Production Intern
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Jun 2015 - Jun 2016
- Select and contribute input on creative content for special features including featurettes and photo galleries - Evaluate packaging and menus for DVDs and Blu-rays, as well as check discs and emulation discs - Discuss and submit content to USHE Legal team with notes on content - Create talent contact info sheets via Cast/Crew lists, SAG Database, IMDbPro, and Studio System and facilitate/track all talent mailings - Create, log, and verify bonus feature outlines for film, TV, and Catalog titles - Draft gratis lists via Paid Ads Documents - Participate in interviews/commentaries as needed - On-set experience with E! Production team including standing in for actors and musicians at events such as the Golden Globes and Grammys
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Viacom
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United States
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Entertainment
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700 & Above Employee
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Freelance Production Assistant
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May 2015 - Jan 2016
MTV's America's Best Dance CrewBellatorComedy Central- Animal House of Cards- Women Sketch- Untitled Rich Fulcher Project
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Production Intern
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Jan 2015 - May 2015
- Assisted on set as a Production Assistant for Comedy Central, as well as contributed ideas used in set design- Researched, budgeted, and analyzed scripts for Pre-Production- Facilitated casting sessions, scheduled talent, and greeted and checked in talent at auditions- Transcribed episodes before they aired- Cataloged and digitized prop and wardrobe closet accessible by all in-house Producers, Directors, and Writers
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Front Desk Assistant
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Sep 2013 - May 2015
- Scheduled appointments for students and faculty to meet with academic coaches - Answered phone calls, kept the calendar updated, and copied and filed documents - Planned Academic Workshops for students and faculty like organization, procrastination, and healthy habits - Assisted students with dyslexia, ADHD, and other mental and/or physical disabilities - Scheduled appointments for students and faculty to meet with academic coaches - Answered phone calls, kept the calendar updated, and copied and filed documents - Planned Academic Workshops for students and faculty like organization, procrastination, and healthy habits - Assisted students with dyslexia, ADHD, and other mental and/or physical disabilities
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Resident Assistant
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Aug 2013 - May 2015
- Advocated for students; trained to counsel/respond to any resident issues from roommate conflicts to suicidal thoughts, as well as alcohol and marijuana incidents - Planned programs for the residents to help them learn about their surrounding area and to improve their well-being - Interfaced with college administration, faculty, and staff - Enforced college rules; provided safety and discipline to residents living in the residential halls - Advocated for students; trained to counsel/respond to any resident issues from roommate conflicts to suicidal thoughts, as well as alcohol and marijuana incidents - Planned programs for the residents to help them learn about their surrounding area and to improve their well-being - Interfaced with college administration, faculty, and staff - Enforced college rules; provided safety and discipline to residents living in the residential halls
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Entertainment Industries Council, Inc.
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United States
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Entertainment Providers
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1 - 100 Employee
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Intern
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Jan 2011 - Jan 2015
- Assisted the Executive Producer in the coordination and production of annual Prism Awards - Worked with talent to screen potential award nominees - Transcribed 15 to 20 minute segments of numerous films for editors to review - Edited and selected final film cuts for display in awards ceremony - Assisted the Executive Producer in the coordination and production of annual Prism Awards - Worked with talent to screen potential award nominees - Transcribed 15 to 20 minute segments of numerous films for editors to review - Edited and selected final film cuts for display in awards ceremony
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Trojan Vision Television
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Associate Producer/Crew
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Aug 2014 - Dec 2014
- Booked guests for upcoming shows, in charge of guest relations, and worked with talent - Managed social media efforts to inform and promote the show - Created rundowns for shows, aided with host preparation, and took productions notes during broadcasts - Worked as Director, Broadcast Producer, Floor Director, Camera, Graphics, and Audio - Booked guests for upcoming shows, in charge of guest relations, and worked with talent - Managed social media efforts to inform and promote the show - Created rundowns for shows, aided with host preparation, and took productions notes during broadcasts - Worked as Director, Broadcast Producer, Floor Director, Camera, Graphics, and Audio
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PodcastOne
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United States
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Entertainment
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1 - 100 Employee
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Intern
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May 2014 - Aug 2014
- Found/received time codes of advertisements and organized for advertisers to send (including ROI and Newmark) - Used DFP and Abacast to upload campaigns, used ad targeting, and tracked impressions - Wrote promotions for on-air live-reads by talent and interacted with the talent and their guests - Researched and helped create case studies for potential advertisers with information and statistics - Found/received time codes of advertisements and organized for advertisers to send (including ROI and Newmark) - Used DFP and Abacast to upload campaigns, used ad targeting, and tracked impressions - Wrote promotions for on-air live-reads by talent and interacted with the talent and their guests - Researched and helped create case studies for potential advertisers with information and statistics
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Education
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University of Southern California
Business Administration, Minor in Cinematic Arts