Lissa Hyacinth
Lead Machine Learning Engineer at Mimica Automation- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
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Bio
Daniel Coogan
Lissa and I worked together at TKA in the PPC Department. Initially together as Campaign Strategists, Lissa excelled into the position of Head of Department within a few months. Head of PPC included new responsibilities such as Training and running departmental Budgets, all of which Lissa has proven capable of handling with ease. Within the first several months under Lissa's stewardship, Lissa brought in a series of changes which has restructured and streamlined the tasks and performance of the PPC Department, including an expansion into SEO. However Lissa's main achievement in my eyes was reducing department Cost whilst increasing Sales in a time of mass department change. Lissa is a fantastic individual, who is patient and hardworking. Lissa would be an asset to any team.
Daniel Coogan
Lissa and I worked together at TKA in the PPC Department. Initially together as Campaign Strategists, Lissa excelled into the position of Head of Department within a few months. Head of PPC included new responsibilities such as Training and running departmental Budgets, all of which Lissa has proven capable of handling with ease. Within the first several months under Lissa's stewardship, Lissa brought in a series of changes which has restructured and streamlined the tasks and performance of the PPC Department, including an expansion into SEO. However Lissa's main achievement in my eyes was reducing department Cost whilst increasing Sales in a time of mass department change. Lissa is a fantastic individual, who is patient and hardworking. Lissa would be an asset to any team.
Daniel Coogan
Lissa and I worked together at TKA in the PPC Department. Initially together as Campaign Strategists, Lissa excelled into the position of Head of Department within a few months. Head of PPC included new responsibilities such as Training and running departmental Budgets, all of which Lissa has proven capable of handling with ease. Within the first several months under Lissa's stewardship, Lissa brought in a series of changes which has restructured and streamlined the tasks and performance of the PPC Department, including an expansion into SEO. However Lissa's main achievement in my eyes was reducing department Cost whilst increasing Sales in a time of mass department change. Lissa is a fantastic individual, who is patient and hardworking. Lissa would be an asset to any team.
Daniel Coogan
Lissa and I worked together at TKA in the PPC Department. Initially together as Campaign Strategists, Lissa excelled into the position of Head of Department within a few months. Head of PPC included new responsibilities such as Training and running departmental Budgets, all of which Lissa has proven capable of handling with ease. Within the first several months under Lissa's stewardship, Lissa brought in a series of changes which has restructured and streamlined the tasks and performance of the PPC Department, including an expansion into SEO. However Lissa's main achievement in my eyes was reducing department Cost whilst increasing Sales in a time of mass department change. Lissa is a fantastic individual, who is patient and hardworking. Lissa would be an asset to any team.
Credentials
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Google Analytics Certification
GoogleApr, 2016- Sep, 2024 -
Adwords Certification (Fundamentals, Search & Display)
GoogleApr, 2016- Sep, 2024
Experience
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Lead Machine Learning Engineer
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Nov 2022 - Present
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Napier AI
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United States
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Senior Data Scientist
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Jul 2021 - Nov 2022
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Money Dashboard
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United Kingdom
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Financial Services
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Machine Learning Engineer
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Aug 2020 - Jul 2021
Working with Money Dashboard to create & deploy text classification models for users and financial partners. Working with Money Dashboard to create & deploy text classification models for users and financial partners.
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ForwardPMX
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United States
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Advertising Services
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1 - 100 Employee
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Senior Data Scientist
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May 2018 - Aug 2020
Managing the technical aspects of larger lifecycle client projects. This encompasses initial client pitch, client education, outlining data requirements and project timelines, as well as day to day client escalations and technical guidance Developing new products for ForwardPMX across Data Science & Display AdTech, including a Product Recommendation pipeline, which has already been deployed to two major clients, and is being presented as a core product in future client pitches
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Data Scientist
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Mar 2017 - May 2018
Developed and managed custom Marketing Attribution tools for multiple eCommerce clients, working with a mix of R, Rust, and SQL. Worked with a variety of machine, classical, and deep learning tools, including XGBoost, randomForest, and Bayesian models, including writing an unsupervised machine learning algorithm in Rust to dynamically cluster user audiences for display advertising. Additionally wrote a connector to Presto SQL to feed data into an attribution pipeline with initial data processing performed in Rust. Show less
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Junior Data Scientist
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Aug 2016 - Feb 2017
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The Honey Partnership
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United Kingdom
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Advertising Services
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1 - 100 Employee
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SEM Consultant
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Sep 2015 - Aug 2016
At Honey, I managed paid search and social campaigns for clients to achieve either lead generation or direct sales. My role extended to optimising websites for marketing campaigns, through technical SEO and adding attribution and reporting through Google Analytics and Tag Manager. In addition, I planned and managed several PPC campaigns across Amazon Marketing, AdWords, Bing Ads, and LinkedIn for a number of companies across e-Commerce, B2B Finance, and SaaS services. I also worked alongside the sales team to develop campaign proposals for new clients, and liased with clients to ensure we met expectations and helped educate them in modern processes. Show less
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The Knowledge Academy
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Uzbekistan
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Education Management
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1 - 100 Employee
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Head of PPC
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Jan 2015 - Jul 2015
Leading a team of PPC Campaign Strategists and Data Analysts in digital marketing for a global training company. In performing this role developed skills in Data Analysis including the use of R programming to produce workable data insights within accessible reports that influenced major changes within PPC campaign strategy. Introduced and worked to digital marketing specific KPIs with specific attention to PPC and SEO traffic sources, including the use of Raven Tools, Google Analytics and SEMRush. Show less
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Education
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2011 - 2014
University of Reading
Bachelor of Arts (B.A.), Philosophy
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