Experience

EquiFit

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Director of Sales and Marketing

  • Aug 2019 - Present



SmartPak

• United States
• Retail
• 100 - 200 Employee

• • Aug 2014 - Aug 2019

  • Led execution of marketing programs consistent with strategic direction including full management of partnerships, events, influencer programs, PR and media channels. • Managed partnerships and endorsed athletes to help successfully grow new business segment to 30% of the total business, fueling prospect pipelines and generating brand love. • Maintained full ownership of marketing P&L working cross-functionally with marketing divisions, finance and accounting.

• • Aug 2010 - Aug 2014

  • Designed and executed multi-channel marketing plans for $40M tack, equipment and supplies for a new market segment.• Led market and competitive analysis that directed the strategic planning of new business initiatives, focusing on world class service and a compelling new product offering. • Supported research and development of new product line working closely with our endorsed athletes and market leaders, including detailed analysis, research and testing phases.• Managed relationships with endorsed athletes driving over $250K in annual revenue, researched potential endorsements, negotiated contracts, and secured the top eight athletes within the industry. Show less

• • Aug 2008 - Aug 2010

• • Feb 2007 - Aug 2008

• • Nov 2006 - Feb 2007



Steffian Bradley Architects

• United Kingdom
• Architecture and Planning
• 1 - 100 Employee

• Studio Assistant

  • Jan 2003 - May 2006