Lishantha de Silva

Marketing Manager at HardwareMart (Private) Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Sri Lanka, LK
Languages
  • Sinhalese Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • ACIM
    CIM | The Chartered Institute of Marketing

Experience

    • Sri Lanka
    • Retail
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2021 - Present

    • Sri Lanka
    • Advertising Services
    • Head of Business
      • Apr 2017 - Present

      As a young and innovative company, the primary objective was to build beneficial relationships that will develop to be profitable business ventures. My achievements include,  Established international relationships with companies to fetch regular creative work  Launching of ‘KlassHub.lk’, the first of its kind in the education sector  Development of the freight sector to ensure continuous revenue generation for the organisation  Managing of promotional activities for ‘5 Samath’ movie Show less

    • Sri Lanka
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Group Brand Manager
      • Oct 2016 - Apr 2017

      My primary responsibility was to oversee the branding activities of all products across the group. Formulating long-term strategies on existing products and new products while ensuring the execution of the same. A portion of my responsibilities and achievements includes, o Effective formulation and execution of ATL & BTL strategies o Increasing online presence across channels o Conducting market research to facilitate new product development o Building long-lasting relationships with all stakeholders o Managing the customer service department Show less

    • Product Executive
      • May 2013 - Sep 2016

      Formulate brand strategies for the total product range and successful execution to drive sales was my primary objective. A portion of my responsibilities and achievements includes, o Formulation of annual marketing strategy and budget o Successful execution and utilization of ATL and BTL plans o Planning and execution of branding activities through advertising and promotions liaising with relevant suppliers o Conducting market research to facilitate new product development activities  Incremental brand awareness of PE+ without the support of the core brand  Successful launch of PE+ Pura Tech Water Tank & PE+ Hardware Solutions line  Successful execution of ‘PE Plus’ rebranding process  Launching of a company website for the first time in the group  Introduction and execution of social media activities  Conducted the first island-wide market research for PE Plus  Formation of countries first ‘Welders’ Club’  Initiation of the preliminary study and marketing plan for ‘Interior Solutions’ Show less

    • Sri Lanka
    • Consumer Services
    • 500 - 600 Employee
    • Medical Professional Delegate
      • Aug 2010 - Dec 2012

      My main requirement is to meet and promote the medical products to Medical Practitioners and to gain prescriptions, ensuring year on year quantity, value and growth targets are met above the required numbers. Also I was assigned to manage selected brands across the island. Further, the responsibility of training the newly joined and guiding was also handled. My main requirement is to meet and promote the medical products to Medical Practitioners and to gain prescriptions, ensuring year on year quantity, value and growth targets are met above the required numbers. Also I was assigned to manage selected brands across the island. Further, the responsibility of training the newly joined and guiding was also handled.

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Customer Service Executive
      • Aug 2007 - Apr 2010

      The primary responsibility was to resolve customer and business partner complaints relating to payments that originate from the United Kingdom. Ensuring a delightful service with a satisfactory solution was my forte. My achievements include,  ‘Employee of the month’ award winner  Plentiful customer compliments The primary responsibility was to resolve customer and business partner complaints relating to payments that originate from the United Kingdom. Ensuring a delightful service with a satisfactory solution was my forte. My achievements include,  ‘Employee of the month’ award winner  Plentiful customer compliments

Education

  • Chartered Institute of Marketing
    Professional Postgraduate Diploma in Marketing, Marketing
    2008 - 2012
  • Australian Institute of Business
    Master of Business Administration (MBA), Business Administration and Management, General
    2016 - 2017
  • St. Benedict's College
    Advance Level, Comerce
    1993 - 2006

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