Lisette Blijleven

Strategisch communicatieadviseur at Gemeentelijke Ombudsman Den Haag
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Contact Information
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • Dutch Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Elementary proficiency
  • German Limited working proficiency

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Debby Sigtenhorst

Het was een feest om met Lisette te werken. Met humor en daadkracht heeft Lisette met het werkoffensief +500 een mooie bijdrage aan de inwoners van Den Haag kunnen geven . Daarbij was de communcatie strategie van een cruciaal belang . Bedankt !!

Joost Nijland

Ik heb 2 keer met Lisette mogen werken. De eerste keer was in 2012 bij de introductie van de nieuwe naam met bijbehorende huisstijl van Marente. De natuurlijke wijze waarop zij enthousiasme in haar stijl van leiding geven heeft ingebed maakt dat projectoverleg met Lisette een bijzonder prettig vast punt in de week was. Dynamisch, doelgericht, kritisch, ter zake kundig en innemend zijn de woorden die haar het beste omschrijven. Mijn ervaring was niet anders toen ze in 2019/2020 voor de Gemeente Den Haag (Den Haag werkt) actief was en wij werden gevraagd ook hier de nieuwe huisstijl te implementeren. Ik zie nu al uit naar de 3e gelegenheid waar we weer tot een samenwerking kunnen komen!

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Experience

    • Netherlands
    • Government Relations Services
    • 1 - 100 Employee
    • Strategisch communicatieadviseur
      • Oct 2022 - Present
    • Netherlands
    • Government Relations
    • 100 - 200 Employee
    • Corporate Communications Specialist a.i.
      • Feb 2021 - Present
    • Netherlands
    • Non-profit Organizations
    • Senior Communication Specialist
      • Jun 2017 - Present

      Development and implementation of a internal and external communication strategy Servicepunt Arbeid. Communication and organization of large events (>2000) including budget control. Execution of the internal and external marketing program to increase the outflow unemployed people over 50. Development and implementation of a internal and external communication strategy Servicepunt Arbeid. Communication and organization of large events (>2000) including budget control. Execution of the internal and external marketing program to increase the outflow unemployed people over 50.

    • Co-founder Exclusive Business Wear
      • Sep 2018 - Present

      Exclusive Business Wear creates eye catching business and hospitality wear for corporates, hotels, events and retail business. Our core business is print design to visualize corporate stories. Exclusive Business Wear believes in sophisticated hospitality and branding wear. We believe in visualizing the corporate story, a service or philosophy into dazzling prints. We believe in employees wearing these garments with pride and flair. We believe in people being captivated by the look of these garments. We believe in a business story being told over and over again, just by wearing garments designed by exclusive business wear. Show less

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Ad interim consultant
      • Jan 2012 - Present

      With over 17 years of experience as a (a.i.) communications professional, my passion is to provide strategic guidance and hands-on support on internal and external communications and processes of change in the field of retail, governance or health care. With over 17 years of experience as a (a.i.) communications professional, my passion is to provide strategic guidance and hands-on support on internal and external communications and processes of change in the field of retail, governance or health care.

    • Netherlands
    • Government Administration
    • 700 & Above Employee
    • Senior Communication Advisor a.i.
      • Mar 2020 - Feb 2021

      Execution the internal and external brandstategy of Den Haag Werkt. Optimazation and creation of on- and offline communication channels. Development of magazines as a basis for relationship management. Building and profiling a communication department and introducing efficient working processes.

    • Project Manager Communication Werkoffensief +500 a.i.
      • Nov 2018 - Feb 2021

      Werkoffensief +500 aims to create jobs in cooperation with business in Den Haag for 500 longtime unemployed people per year. The project mainly involves internal and external profiling in order to involve business and (social) organizations within this program.

    • Project Manager Implementation Corporate Identity
      • Oct 2019 - Mar 2020

      Den Haag Werkt is the result of a conflation between two separate business units. The projects contains development of a internal and external branding strategy, writing the business story about and the design of a corporate identity. Result: rebranding of all existing printed materials and digital items as wel as the integration of two intranets and a sustainable business story.

    • Communication specialist a.i. change communication
      • Jul 2017 - Nov 2018

      This project mainly involves change communication. Develop and execute an internal and external communication strategy for the conflation of two separate business units within the commune The Hague.

    • Communication specialist a.i. EénAanmeldleeftijd
      • Dec 2014 - Feb 2016

      Advise on the implementation of a governance policy called 'Eén Aanmeldleeftijd'. It involved a diversity of stakeholders as primary schools, citizens of Den Haque and surrounding city's and local governments. It was my responsibility to execute an internal communication strategy about this new way of working by trainings on the job, event organizations, website optimization, introducing and executing a diversity of communication sources and deliberate with stakeholders. The policy 'Eén Aanmeldleeftijd' is founded on the philosophy that each child in Den Hague has a fair change for being accepted on the school of preferences. Show less

    • Communication consultant a.i.
      • Sep 2014 - Feb 2015

      Communication advisor at De Groene Zaak, a sustainable business association that aims to create tomorrow's economy today. Working on the annual conference it was my job to communicate with the targetgroup (CEO involved employees) to create a need in attending the conference. In this communication strategy we focused on the vision 'sustainable entrepreneurship'. Communication advisor at De Groene Zaak, a sustainable business association that aims to create tomorrow's economy today. Working on the annual conference it was my job to communicate with the targetgroup (CEO involved employees) to create a need in attending the conference. In this communication strategy we focused on the vision 'sustainable entrepreneurship'.

    • Netherlands
    • Civic and Social Organizations
    • 100 - 200 Employee
    • Trainer a.i.
      • Sep 2014 - Nov 2014

      As a trainer I focused on helping the participants to be more self-concious. To create a better way to positioning themselves in the company, to speak clearly about their ambitions and to create a more authentic and sustainable YOU that last long in different business situations. As a trainer I focused on helping the participants to be more self-concious. To create a better way to positioning themselves in the company, to speak clearly about their ambitions and to create a more authentic and sustainable YOU that last long in different business situations.

    • Netherlands
    • Hospitals and Health Care
    • 500 - 600 Employee
    • Marketing and Communication Consultant a.i.
      • Jun 2013 - Oct 2014

      In continuation of a former project at Marente, the current strategies of Marente are rechecked and adjust if required. It mainly involved research of the strategic choices made after the merger and the actual way of doing business. The gap between these highly important issues, needed to be exposed to the management of Marente.

    • Senior communication Specialist a.i.
      • Jun 2013 - Aug 2013

      Marente was in need of a new way of communicating internal with the different divisions. It was my assignment to figure out the internal needs, to develop a vision on a new corporate intranet, to write an implementing plan and finding suppliers that understand the needs and fit the requirements.

    • Co-founder
      • Aug 2013 - Mar 2014

      Co-founder of Betastock. To fulfill the needs in medical stock photography Betastock provides medical, science, sustainable and industry stock images. Betastock is also supplier for Science Photo Library and Image Source. Working mainly on the international communication and sales strategy. Co-founder of Betastock. To fulfill the needs in medical stock photography Betastock provides medical, science, sustainable and industry stock images. Betastock is also supplier for Science Photo Library and Image Source. Working mainly on the international communication and sales strategy.

    • Arts & Crafts
    • 1 - 100 Employee
    • Advisor Teun
      • Jan 2013 - Dec 2013

      Involved in the start-up Soof. A portal based on a matrix, called the Zelfredzaamheid-Matrix. Involved in the start-up Soof. A portal based on a matrix, called the Zelfredzaamheid-Matrix.

    • Project manager - Change management a.i.
      • Jan 2012 - Aug 2012

      Project: Coordination of the process of change (changemanagement). Just after the merger the organization was in need of a repositioning also involving a new name and design. It was my job as the projectmanager to manage all the sub-projects in this process of change. Activities: * Development of a new corporate name and mission&vision * Advising and implementing the external repositioning strategy * Developing and excecuting the corporate communication strategy * Development and execution of the internal branding strategy * Implementation of the new design throughout the organization (stationary, cars, signs, etc.) * Relationshipmanagement suppliers, press, stakeholders * Event organization * New website introduction * Responsible for budget & planning of the project Extra assignment at Marente: Propositioning buninessunits (incl. sales improvement) Show less

    • Senior Marketing and Communication Consultant
      • Oct 2005 - Jan 2012

      Corporate marketing&communication strategies, concept development and editor of business magazines, conventions, marketing analyses&research, internal&external communication, relationship management (with suppliers, clients, board and advisory board). Separate assignment as interim: business analyses of business unit in order to repositioning the unit and optimize sales. Involvement magazine Thuis! Corporate marketing&communication strategies, concept development and editor of business magazines, conventions, marketing analyses&research, internal&external communication, relationship management (with suppliers, clients, board and advisory board). Separate assignment as interim: business analyses of business unit in order to repositioning the unit and optimize sales. Involvement magazine Thuis!

    • Oil and Gas
    • 700 & Above Employee
    • Marketing & Communication manager
      • Jun 2002 - Jan 2005

      * Brand development* Create manage and facilitate retail/marketingprogram* Brand awareness trainings and on- and offsite (retail) classes* Marketing research* Relationship management* Development and implementation communication strategy* Responsible for planning, budget and targets* Coordination corporate imagery and films, campaigns

    • Account Salesmanager
      • Jul 1998 - Jun 2002

      Strategic consultant, marketing research to customer needs, sales strategy and business plans, (sales) trainings, shopsales improvement, budget, target control

Education

  • Universiteit van Tilburg
    Drs., Management and organisational sciences
    1994 - 1997
  • Ichtus Hogeschool
    Bachelor, Communication&Marketing, Marketing
    1990 - 1994

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