Lisa Watts Horne
Senior Market Development Manager Nashville, Chattanooga, TN & Kentucky at Yazoo Brewing- Claim this Profile
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Bio
Experience
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Yazoo Brewing
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United States
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Food and Beverage Services
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1 - 100 Employee
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Senior Market Development Manager Nashville, Chattanooga, TN & Kentucky
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Sep 2018 - Present
Responsible for all aspects of brand placement, sales and business development in territories by working closely with distributor wholesalers in a 3-tier distribution system & establishing relationships within accounts & distributor partners to include gaining/sustaining distribution, selling in programs, executing on/off premise promotions/events, educating key accounts, protecting brand quality & market presence. Responsible for all aspects of brand placement, sales and business development in territories by working closely with distributor wholesalers in a 3-tier distribution system & establishing relationships within accounts & distributor partners to include gaining/sustaining distribution, selling in programs, executing on/off premise promotions/events, educating key accounts, protecting brand quality & market presence.
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SweetWater Brewing Company
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United States
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Food & Beverages
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100 - 200 Employee
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Regional Sales Manager
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2003 - 2009
Managed distributor wholesalers for TN, NC and SC by executing company goals through relationship development within the wholesaler network and top accounts within the territory, assisted in the opening of new markets and marketing/promotional planning. All territories surpassing previous year’s numbers, TN market up 85%. Sweetwater Brewing Company 2003-2005 (Wholesaler Management) 2007-2009 (New Market Development & Regional Sales Manager) management of TN, NC, SC markets Managed distributor wholesalers for TN, NC and SC by executing company goals through relationship development within the wholesaler network and top accounts within the territory, assisted in the opening of new markets and marketing/promotional planning. All territories surpassing previous year’s numbers, TN market up 85%. Sweetwater Brewing Company 2003-2005 (Wholesaler Management) 2007-2009 (New Market Development & Regional Sales Manager) management of TN, NC, SC markets
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InBev USA
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Atlanta, Georgia
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Retail Account Manager
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Nov 2006 - Nov 2006
Oversaw 125 of Atlanta’s top volume draft/package accounts, while consistently surpassing the previous year’s monthly goal by 10%+ and driving volume with new distribution, thematic marketing promotions, and price driven features Oversaw 125 of Atlanta’s top volume draft/package accounts, while consistently surpassing the previous year’s monthly goal by 10%+ and driving volume with new distribution, thematic marketing promotions, and price driven features
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Warsteiner Importers Agency
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Atlanta, Georgia
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Market Development Representative
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Jan 2004 - Dec 2005
Established trusting relationships with clients and business partners resulting in 99 new accounts within the 1st nine months of employment Established trusting relationships with clients and business partners resulting in 99 new accounts within the 1st nine months of employment
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Education
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University of Mississippi
Bachelor's degree, Communication, Journalism, and Related Programs