Experience

FyndTravel, LLC
• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee
• Owner

  • Feb 2022 - Present

OASIS Travel Network
• United States
• Travel Arrangements
• 1 - 100 Employee
• Marketing Manager

  • Jan 2019 - Jan 2022


NACTA - National Association of Career Travel Agents

• Director of Marketing & Communications

  • 2015 - Jul 2018

  Develop compelling marketing campaigns for annual conferences and familiarization tours. Coordinate a complex editorial calendar, create content, perform proofreading, and create a distribution list to provide comprehensive support to Publisher and Editor for the organization’s flagship quarterly publication, Agent Life Magazine. Manage and direct social media marketing, create content, and coordinate scheduling. • Oversee the redesign, content development, navigation and rollout of a new website, NACTA.com. • Support the distribution of 5,000 print and 20,000 digital copies of Agent Life Magazine. • Create and execute effective marketing campaigns for new and current members, increasing membership by 23% through exceptional branding and marketing strategies. • Forge contracted partnerships with Travel Media to fulfill needed marketing materials and promotion of NACTA memberships, securing an agreement with a travel media organization with a contact list of 70K. Negotiated discounted email blasts with travel media platforms to connect with 94K contacts. • Design new email templates and restructure supplier marketing packages to reduce amount of broadcasted emails by 25%. • Created and conducted “Branding Your Travel Business” workshop at the NACTA 2016 Annual Conference and achieved highest rated workshop out of six workshop sessions. • Enhance current member data quality at a 97% accuracy rate and open rate of 35%, currently achieving an average of 47% open rate for NACTA membership e-newsletter. • Build a new auto email communication campaign to promote the value of NACTA to members and improved member retention; also implement a new membership pricing structure with member loyalty discount rate to encourage members to renew on time, resulting in a substantial membership increase in membership retention and revenue.

• Director of Marketing and Events

  • 2015 - 2015

  Coordinated, managed, and directed logistics of six annual conferences for 300+ travel professionals and travel company owners annually. Forged strategic partnerships with NACTA stakeholders and partners to promote NACTA services to members. Created and executed strategic marketing campaigns for all NACTA events. Oversaw website’s content updates. • Ensured all elements included in NACTA Supplier / Host Agency Agreements negotiated by the VP of Sales and Industry Relations were executed within the agreement’s time restrictions. • Directed the NACTA webinar series program, product knowledge webinars, and host webinar series. • Developed new branding for the organization by redesigning logo and brand guidelines. • Built a digital marketing book of business to significantly enhance business development efforts.

• Manager of Events

  • 2010 - 2015

  Seamlessly managed multiple events from inception though completion, directly reporting to the Vice President of the organization. Cultivated relationships with 400 key stakeholders, travel professionals, and executives. Negotiated contracts, reduced costs, and enhanced revenue growth through strategic planning initiatives. • Built event registration sites in Cvent and Eventbrite. • Directed logistics and marketing initiatives of the organization’s “Destinational” programs.

• Manager of Operations

  • 2008 - 2010

  Created, coordinated, and scheduled HTML email blasts for current and prospective members. Generated leads and created prospect member lists. Provided comprehensive administrative support by answering multi-line telephones, answering inquiries, fielding event registration questions and comments using multiple channels including email and phone. Implemented various methods to generate new membership prospects.



BCD Travel

• Netherlands
• Travel Arrangements
• 700 & Above Employee

• Program Manager

  • Mar 2007 - Oct 2008

  Facilitated and coordinated meetings for various programs to provide comprehensive support to Stryker Meeting Coordinators. Successfully sourced and negotiated contracts for transportation, room blocks, meeting space and Food & Beverage. Led website development and attendee management. Negotiated and procured ground transportation. Applied knowledge of Sabre system to complete tasks. Facilitated and coordinated meetings for various programs to provide comprehensive support to Stryker Meeting Coordinators. Successfully sourced and negotiated contracts for transportation, room blocks, meeting space and Food & Beverage. Led website development and attendee management. Negotiated and procured ground transportation. Applied knowledge of Sabre system to complete tasks.


New Horizons Tour & Travel
• Tour Manager

  • Jun 2004 - Mar 2007