Marketing Referentin & Umweltmanagerin

• Dec 2021 - Present

Helping people seeing the beauty in elevators. Creating digital client experiences. Caring for sustainability. Helping people seeing the beauty in elevators. Creating digital client experiences. Caring for sustainability.

Client Solutions Manager

• Nov 2021 - Dec 2021

Client Solutions Manager

• Feb 2019 - Dec 2021

- Consulting on media, creative and e-commerce strategies for Facebook’s biggest FMCG and traditional grocery retail clients in core European markets - Co-lead of DACH sustainability programm, organisation of inaugural web-event for sustainable start-ups and NGOs focusing on social media education - Close collaboration with cross-functionals (measurement, agency team, business marketing) by running and publishing case studies, holding webinars, and public speaking engagements - Consulting on media, creative and e-commerce strategies for Facebook’s biggest FMCG and traditional grocery retail clients in core European markets - Co-lead of DACH sustainability programm, organisation of inaugural web-event for sustainable start-ups and NGOs focusing on social media education - Close collaboration with cross-functionals (measurement, agency team, business marketing) by running and publishing case studies, holding webinars, and public speaking engagements

Senior Business Development Manager

• Jul 2018 - Jan 2019

• Laid foundation for Deep Media Technologies (Digital media consulting) through competitor analysis, account reviews, and customer journey analyses • Development of media strategies and optimization of campaigns in Google Adwords (Adwords Editors, Keyword Planner, Search Query Reports, Google Trends) • Close collaboration with management on marketing and sales • Project management of cross-functional, international teams - Strategic planning, management and reporting of… Show more • Laid foundation for Deep Media Technologies (Digital media consulting) through competitor analysis, account reviews, and customer journey analyses • Development of media strategies and optimization of campaigns in Google Adwords (Adwords Editors, Keyword Planner, Search Query Reports, Google Trends) • Close collaboration with management on marketing and sales • Project management of cross-functional, international teams - Strategic planning, management and reporting of retargeting campaigns - Developing media strategies and optimization of campaigns •Responsible for the introduction of an internal reporting system Show less • Laid foundation for Deep Media Technologies (Digital media consulting) through competitor analysis, account reviews, and customer journey analyses • Development of media strategies and optimization of campaigns in Google Adwords (Adwords Editors, Keyword Planner, Search Query Reports, Google Trends) • Close collaboration with management on marketing and sales • Project management of cross-functional, international teams - Strategic planning, management and reporting of… Show more • Laid foundation for Deep Media Technologies (Digital media consulting) through competitor analysis, account reviews, and customer journey analyses • Development of media strategies and optimization of campaigns in Google Adwords (Adwords Editors, Keyword Planner, Search Query Reports, Google Trends) • Close collaboration with management on marketing and sales • Project management of cross-functional, international teams - Strategic planning, management and reporting of retargeting campaigns - Developing media strategies and optimization of campaigns •Responsible for the introduction of an internal reporting system Show less

Senior Manager Consulting

• Jul 2017 - Jun 2018

• Senior Manager Consulting – Performance Media Deutschland GmbH, Hamburg • Strategic consulting of management board: Evaluation, presentation, and suggestion upon use of occurring digital trends and recommendations for action • Elaboration and presentation of media strategies for pitch presentations, quarterly business reviews, and workshops - Digital market entry strategy for a top German travel client for 24 countries - Digital marketing strategy for cruise ship… Show more • Senior Manager Consulting – Performance Media Deutschland GmbH, Hamburg • Strategic consulting of management board: Evaluation, presentation, and suggestion upon use of occurring digital trends and recommendations for action • Elaboration and presentation of media strategies for pitch presentations, quarterly business reviews, and workshops - Digital market entry strategy for a top German travel client for 24 countries - Digital marketing strategy for cruise ship company in premium segment - Digital branding with focus on online video and social media • Market and competitors analyses for client acquisition and existing customers • Project management of cross-functional teams – cooperation with classical marketing agencies, market research companies and external digital marketing service providers • Business Development for Digital Out of Home, GAFA economy and Content Marketing

Manager Consulting

• Apr 2016 - Jun 2017

• Preparation of presentation for current and potential clients • Market analyses of digital trends • Creation of online media strategies • Running of meetings with clients and business partners • Management of strategic projects and campaign reviews

Jr Manager Consulting

• Oct 2015 - Mar 2016

• Preparation of presentation for current and potential clients • Market analyses of digital trends • Creation of online media strategies • Running of meetings with clients and business partners • Management of strategic projects and campaign reviews

Bid Manager

• Sep 2013 - Jul 2014

• Laid foundation for Performance Media’s spin-off esome (efficient social media), a certified Facebook marketing partner for ad technology • Planning and daily optimization of campaigns using Google Adwords, Facebook Power Editor, Twitter and Real Time Advertising platforms such as Doubleclick and Turn • Analysis of advertising activity of potential clients and suggestions for client acquisition • Preparation and execution of pitch presentations

Junior Bid Manager

• Sep 2012 - Sep 2013

Real Time Bidding on Facebook, Google Adwords, Invite Media and Doubleclick AdExchange

Integrated Bachelors Degree

• Oct 2009 - Sep 2012

• Assigned to various departments (Purchasing, Multi Channel Marketing, HR, CSR, Strategy & Controlling, Marketing for Shopping24) • Responsible for the implementation of group-wide controlling and strategy system • Produced case study on Otto Group market entry into Brazil • Assigned to various departments (Purchasing, Multi Channel Marketing, HR, CSR, Strategy & Controlling, Marketing for Shopping24) • Responsible for the implementation of group-wide controlling and strategy system • Produced case study on Otto Group market entry into Brazil

Marketing Internship

• Jul 2007 - Aug 2007

• Assisted in daily business in marketing operations • Arranged and evaluated customer events • Contributed to Public Relations and advertising • Supported Customer Service desk • Assisted in daily business in marketing operations • Arranged and evaluated customer events • Contributed to Public Relations and advertising • Supported Customer Service desk