Brand Manager

• Jun 2022 - Present

Media & Marketing Manager

• Dec 2020 - Jan 2022

A strategic and operational role where my finest job is to share media best practice methodologies across 26 markets worldwide and more than 20 different brands to improve media performance. As the owner of the Commercial & Marketing financial operation system, this role require high level financial governance, brand investments insight and marketing performance understanding. - Project management bridging creative concepts together with media plans shaping the full customer experience across the journey touchpoints. - Building a data driven approach to understand media investments and optimisation opportunities better.- Building a new financial operation team and processes, growing the commercial department.- Firm grasp of governing more than 120 budget managers and 26 budget owners insuring 360 plans are maximised and KPI driven across both ATL and BTL when budget proposals are made in 26 markets overseeing 20 brands.- Catering strategic inputs to drive global marketing performance initiatives across products lines.- Leading our regional markets in best practice of creating agency briefs, running pitches, insuring global and local agency partnerships reach business growth goals and implement innovative solutions.- Analyse data to understand media trends, customer behaviour and technology movements to insure efficient and effective media implementations. Show less

SEO product specialist

• Nov 2018 - Dec 2020

I enriched the SEO department by introducing solid agile workflows to enable blockers for the team and allowing them to carry out SEO growth globally within our 26 markets worldwide and 20 brand. My role required:- Global project management across multiple departments reaching central acquisition and business KPIs.- Owning migration initiatives and SEO recommendations to ensure brand and product development and accounting revenue increase in local market. - Integrating SEO initiatives into 360 marketing performance goals to build a solid customer journey between our products, platforms and acquisition strategies. - Consulting regional teams and developers on technical SEO improvements to support performance growth and traffic to the website. - Developing compliant guidelines, brand books and Tone of Voice to local regions to support solid ROI marketing campaigns. - Managing global agency partners and supporting regional SEOs creative campaigns from a legal standpoint. - Provide stakeholders with meaningful reports together with action plans and optimize to meet user needs of the search intentions. Show less

Danish SEO Specialist

• Sep 2017 - Nov 2018

Being the Danish SEO expert I were responsible for the Danish market in growth of high-quality organic traffic to 3 brands. My role required: - Analyse, plan and execute strategically on-site/off-site activities to ensure a valuable ROI such as running creative SEO campaigns, audits and define new opportunities in order to create the best search experience and increase conversions.- Branding consultant for TVC music productions and concept design to support the brand awareness strategy.- Owning the content marketing strategy and guiding the regional content manager how to increase conversions. - Budget management agency management Show less

Content Manager

• Jan 2017 - Aug 2017

At Sidekick I were responsible for delivering high quality content projects to our international client portfolio operating in the Danish market. In this role I managed: - Building a superstar team of 27 writers to ensure absolute world class quality content to excising clients as well as new partnerships we successfully pitched to. - Copy writer of SEO articles, outreach campaigns and website and product content optimisations for E-commerce clients within sport, entertainment, fashion and the gaming industry. - Operational management ensuring agile workflows between clients and the internal teams co-developing internal communication platforms. - Co-creator of a global Academy for employees insuring professional and personal growth among employees and business development. - Lead of HR culture activities across the global departments within the organisation. - Specialising in high quality translations, transcreations and proofreading building better UX and conversions for our clients. - Leading a gaming App project across the Nordic countries with main focus on Denmark and Sweden. Show less

Executive sales assistant

• May 2015 - Apr 2016

In Smarteyes I were part of a successful growth journey becoming the Danish customers first fashion choice. With the organisation entering the Danish market I were responsible for transforming the business concept into a solid customer database within several store openings. My role required: - Creating new ambassadors for the brand to build brand awareness and trust in the market. - Transforming the concept design into real customer experience throughout events, CRM and Visual Merchandising. - Ensuring daily customer satisfaction by catering a high level expertise. Show less

Media Strategy and Communication trainee

• May 2014 - May 2015

At Iceberg Music Group I enriched the team with my media and communication expertise driving new projects and marketing initiatives across their artist portfolio and partnerships. Within this role I drove: - PR activities for the artists increasing brand awareness. - Catered inputs to strengthen intern and extern communication strategies. - Ran promotions for our artists to increase their performance. - Social Media management for artists and the group. - Coordinator and PR contact for The Blue Van under NorthSide Festival. - Project management focusing on concept design transforming the rock music format into a single production reaching the digital fans anno 2014. - Monitored relationships with national as well as international A&Rs, producers, journalists and the media landscape. Show less

Senior assistant

• Oct 2012 - Dec 2014

As the senior assistant my finest job were to ensure the premium customer experience with our high street fashion brands, which included: Armani, Hugo Boss, Burberry, Hispanitas, Högl, Max Mara, Pennyblack, Jewls Copenhagen, Missoni Home and others. As the senior assistant my finest job were to ensure the premium customer experience with our high street fashion brands, which included: Armani, Hugo Boss, Burberry, Hispanitas, Högl, Max Mara, Pennyblack, Jewls Copenhagen, Missoni Home and others.

Consumer insight trainee

• Apr 2013 - Jun 2013

In cooperation with Kidvertising I did my final AP degree exam. With focus of analysis and background research about one of their danish costumers; Legekæden, I designed a suggested solution about optimization of their offline and online stores in the context of the new digital world of retailing. In cooperation with Kidvertising I did my final AP degree exam. With focus of analysis and background research about one of their danish costumers; Legekæden, I designed a suggested solution about optimization of their offline and online stores in the context of the new digital world of retailing.

Trendresearch & communication trainee

• Aug 2012 - Oct 2012

Worked as trainee at the trend department and the editorial office of the business and design magazine TØJ. Daily activities: - News for the online and offline magazine TØJ within fashion, lifestile, design and trends in general - Color analysis of ekstern trend material plus knowledge to PANTONE - Researching for new trends of retail, design, apps, gadgets, fashion, trade exhibition - Color combinations for pej colour ss 14 - Participated in trend meetings and conferences Show less

Sales assistant

• Mar 2010 - Jun 2011

High fashion design company, designer Trine Kryger Simonsen Assistant for her showroom and fashion week i CPH. Cleaning and daily practical work at the office, showroom and private residence. Call Trine for personal recommendation: http://www.trinekrygersimonsen.com High fashion design company, designer Trine Kryger Simonsen Assistant for her showroom and fashion week i CPH. Cleaning and daily practical work at the office, showroom and private residence. Call Trine for personal recommendation: http://www.trinekrygersimonsen.com

Piccoline

• Mar 2010 - Jun 2011

Furniture company, CEO and designer Erik Simonsen Catering & events Cleaning and daily practical work at the company and in the private residence. Furniture company, CEO and designer Erik Simonsen Catering & events Cleaning and daily practical work at the company and in the private residence.

Sales assistant

• 2008 - 2009

Multi brand shop with fashion for women Assisted in the daily operations Multi brand shop with fashion for women Assisted in the daily operations