Experience

KidStrong

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Head of Marketing

  • Jan 2023 - Present

  Frisco, Texas, United States

• Director of Marketing

  • Jul 2022 - Jan 2023

  Frisco, Texas

• Marketing Operations Manager

  • Nov 2019 - Jul 2022

  Frisco, Texas, United States



Princeton HealthCare System

• United States
• Medical Practices

• Marketing & Design Manager

  • Apr 2008 - Jan 2014

  - Redesigned system website to coordinate with opening of new hospital, including art direction, content development, and site navigation, while managing internal stakeholders and web vendor. Site received triple the number of monthly visits during the first three months post-launch. - Supported system needs in conjunction with the move and grand opening of a new hospital, including refreshing brand materials, redesigning and updating 50 brochures and hundreds of pieces of stationery… Show more - Redesigned system website to coordinate with opening of new hospital, including art direction, content development, and site navigation, while managing internal stakeholders and web vendor. Site received triple the number of monthly visits during the first three months post-launch. - Supported system needs in conjunction with the move and grand opening of a new hospital, including refreshing brand materials, redesigning and updating 50 brochures and hundreds of pieces of stationery, and promoting and staffing grand opening events attended by 10,000 community members. - Managed graphic, web design and new media, designing a variety of communications pieces, both print and electronic, in support of the strategic marketing plan. - Led successful transition of physician referral call center and online physician search tool from third party vendor to award-winning, custom in-house system. - Developed and refined strategies and monitoring dashboard to track trends, patient utilization, ROI, service line growth and data related to community education, marketing campaigns, physician relations and media relations. - Led design and build process of a customer and physician relationship management system by managing third-party CRM supplier and internal data systems. - Orchestrated launch of brand central web site as a brand information and design resource for internal and external customers.

• Design & Data Coordinator

  • Jan 2007 - Apr 2008

  - Directed advertising efforts for 1,200 annual Community Education & Outreach programs, including design of promotional materials for sold-out “Weekday Getaway” event with 300 attendees. - Created content for Community Focus calendar with a distribution to over 130,000 homes. - Launched blast e-mail system. Maintained and merged multiple data sources to grow PHCS e-mail subscribers. - Served as administrator of Community Education & Outreach Program web pages and online… Show more - Directed advertising efforts for 1,200 annual Community Education & Outreach programs, including design of promotional materials for sold-out “Weekday Getaway” event with 300 attendees. - Created content for Community Focus calendar with a distribution to over 130,000 homes. - Launched blast e-mail system. Maintained and merged multiple data sources to grow PHCS e-mail subscribers. - Served as administrator of Community Education & Outreach Program web pages and online registration system, increasing the percentage of online registrations to phone registrations from 48% to 56%.

• Program Coordinator

  • Jan 2005 - Jan 2007

  - Organized 130 educational programs at fitness center location with physicians and other health professionals, contributing to the generation of new patients to the healthcare system. - Established first scorecard metrics from multiple databases and generated insights on patients and community interests. - Coordinated advertising efforts for 1,000 annual Community Education & Outreach programs, including development of flyers, newsletters, brochures and newspaper ads. -… Show more - Organized 130 educational programs at fitness center location with physicians and other health professionals, contributing to the generation of new patients to the healthcare system. - Established first scorecard metrics from multiple databases and generated insights on patients and community interests. - Coordinated advertising efforts for 1,000 annual Community Education & Outreach programs, including development of flyers, newsletters, brochures and newspaper ads. - Supervised and collaborated with web consultants to build online registration system for events with a web-based Content Management System.

• Program Assistant

  • Feb 2004 - Jan 2005

  - Planned and hosted more than 60 educational programs at Princeton Fitness & Wellness Center. - Developed and reported department scorecard and managed third-party designers for special projects.