Experience

Scholes Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Client Services

  • Apr 2022 - Present

  Oversee the agency’s account teams across all disciplines and develop strategies to enable high performance; budgeting, planning, and development of accounts. Focused on ensuring client satisfaction and supporting the business development team with client discovery and prospecting activities.

• Senior Account Strategist

  • Sep 2012 - Mar 2022

  Responsible for Inbound marketing campaigns; web design/development; lead generation; social media marketing; marketing analytics to measure and report on lead generation results; lead gen campaigns; email campaigns; planning and campaign execution; managing and working with clients to ensure flawless execution of projects. HubSpot Certified Platinum Partner



Aberdeen Strategy & Research

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing/Audience Acquisition Manager

  • Feb 2010 - Sep 2012

  Executed all marketing campaigns for 8 Summits annually; including writing/editing all email campaigns; managing call center and external vendors; social media campaigns; direct mail marketing; marketing strategy; post Summit analytics; onsite registration process; confirmation and retention emails and scripts; Partner recruitment and management, etc. Managed entire audience acquistion process and campaigns for all one-and-a-half-day Summits. Executed all marketing campaigns for 8 Summits annually; including writing/editing all email campaigns; managing call center and external vendors; social media campaigns; direct mail marketing; marketing strategy; post Summit analytics; onsite registration process; confirmation and retention emails and scripts; Partner recruitment and management, etc. Managed entire audience acquistion process and campaigns for all one-and-a-half-day Summits.



IDC

• United States
• Market Research
• 700 & Above Employee

• Marketing Programs Manager

  • 2005 - 2009

  Planned and executed marketing campaigns to drive attendance and sponsorship for 10+ business technology one day public events and several single sponsor custom events. •Worked collaboratively to develop annual marketing strategy and budget plans, comprised of direct mail, email, telemarketing, PR, advertising and database initiatives to yield Division goal of attendee and sponsorship revenue of $4.0M and 3000+ attendees. •Negotiated and developed vendor relationships including… Show more Planned and executed marketing campaigns to drive attendance and sponsorship for 10+ business technology one day public events and several single sponsor custom events. •Worked collaboratively to develop annual marketing strategy and budget plans, comprised of direct mail, email, telemarketing, PR, advertising and database initiatives to yield Division goal of attendee and sponsorship revenue of $4.0M and 3000+ attendees. •Negotiated and developed vendor relationships including partners, graphic designers, mail houses and other suppliers. •Consistently exceeded annual attendee goals and executed marketing strategy below budget, achieving a savings of 20%. •Developed and implemented individual marketing plans comprised of direct mail, email, telemarketing and PR activities for individual events. Conducted marketing budget planning and allocation for each event. •Worked closely with event sponsors in execution of cooperative marketing outreach to their internal clients and staff that included customization of direct mail and email campaigns, and telemarketing initiatives. •Analyzed attendee data, campaign ROI, and list performance and prepared detailed reports used to make future decisions. Show less Planned and executed marketing campaigns to drive attendance and sponsorship for 10+ business technology one day public events and several single sponsor custom events. •Worked collaboratively to develop annual marketing strategy and budget plans, comprised of direct mail, email, telemarketing, PR, advertising and database initiatives to yield Division goal of attendee and sponsorship revenue of $4.0M and 3000+ attendees. •Negotiated and developed vendor relationships including… Show more Planned and executed marketing campaigns to drive attendance and sponsorship for 10+ business technology one day public events and several single sponsor custom events. •Worked collaboratively to develop annual marketing strategy and budget plans, comprised of direct mail, email, telemarketing, PR, advertising and database initiatives to yield Division goal of attendee and sponsorship revenue of $4.0M and 3000+ attendees. •Negotiated and developed vendor relationships including partners, graphic designers, mail houses and other suppliers. •Consistently exceeded annual attendee goals and executed marketing strategy below budget, achieving a savings of 20%. •Developed and implemented individual marketing plans comprised of direct mail, email, telemarketing and PR activities for individual events. Conducted marketing budget planning and allocation for each event. •Worked closely with event sponsors in execution of cooperative marketing outreach to their internal clients and staff that included customization of direct mail and email campaigns, and telemarketing initiatives. •Analyzed attendee data, campaign ROI, and list performance and prepared detailed reports used to make future decisions. Show less



Linkage, a SHRM Company

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Senior Marketing Manager, Market Development

  • 1998 - 2005

  Executed and managed all marketing initiatives for a portfolio of leadership development and organizational development offerings within Conference Division including: 8-10 three-day, multi-track events, annual 5 day Global Leadership Development Institute, and satellite programs. •Led team of Marketing Coordinators and managed plans and execution of Coordinator’s assigned events. •Determined overall marketing budget, revenue targets and response rates for each marketing… Show more Executed and managed all marketing initiatives for a portfolio of leadership development and organizational development offerings within Conference Division including: 8-10 three-day, multi-track events, annual 5 day Global Leadership Development Institute, and satellite programs. •Led team of Marketing Coordinators and managed plans and execution of Coordinator’s assigned events. •Determined overall marketing budget, revenue targets and response rates for each marketing campaign per event. •Conducted complete marketing analysis including; demographics, geographic reports, list analysis, response rates, ROI’s, total costs, next year projections and price analysis after event completion. •Wrote and edited copy for email campaigns, marketing letters, print ads, brochures and other promotional collateral. •Coordinated cooperative marketing campaigns with sponsors, partners and conference speakers. Show less Executed and managed all marketing initiatives for a portfolio of leadership development and organizational development offerings within Conference Division including: 8-10 three-day, multi-track events, annual 5 day Global Leadership Development Institute, and satellite programs. •Led team of Marketing Coordinators and managed plans and execution of Coordinator’s assigned events. •Determined overall marketing budget, revenue targets and response rates for each marketing… Show more Executed and managed all marketing initiatives for a portfolio of leadership development and organizational development offerings within Conference Division including: 8-10 three-day, multi-track events, annual 5 day Global Leadership Development Institute, and satellite programs. •Led team of Marketing Coordinators and managed plans and execution of Coordinator’s assigned events. •Determined overall marketing budget, revenue targets and response rates for each marketing campaign per event. •Conducted complete marketing analysis including; demographics, geographic reports, list analysis, response rates, ROI’s, total costs, next year projections and price analysis after event completion. •Wrote and edited copy for email campaigns, marketing letters, print ads, brochures and other promotional collateral. •Coordinated cooperative marketing campaigns with sponsors, partners and conference speakers. Show less