Experience

Digital Group Media Limited
• United Kingdom
• Marketing Services
• 1 - 100 Employee
• Digital Marketing Project Manager

  • Jul 2020 - Present


UHCW Charity

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing & Communications Officer

  • Feb 2019 - Jun 2020

  Design, creation and publishing of content across social media channels and website. Adding new content, imagery, articles, pages on the website using a CMS. Production of regular analytics reports for social media and websites with accompanying insights and recommendations. Lead on the implementation of the UHCW Charity marketing and communications strategy and building the profile of the charity through local and regional media. Design and production of all marketing collateral in accordance with brand guidelines.



Eden Hotel Collection

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Group Marketing Manager

  • Jan 2017 - Feb 2019

  Responsible for creating, managing and delivering the group marketing strategy for Eden Hotel Collection whilst adhering to brand guidelines A role that covers all manner of marketing activity, overseeing PR, digital marketing, advertising, creation and co-ordination of promotions, brochures and marketing literature, website management, content management, End to end campaign management across marketing campaigns and projects such as website redevelopment. Working with external agencies on a regular basis and management of those agencies. Strong analytical skills in order to analyse and report back on each campaign, it's impact and learnings. Managing all of the above to ensure the company is placed at the forefront of the hotel industry to aid in securing a healthy market share. Managing and developing a team of 3.



Coombe Abbey Hotel

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Nov 2013 - Dec 2016

  Maintenance and development of all online collateral including website, online shop, social media content and campaigns. Improving conversion through online revenue channels such as online booking engine, extranets and online shop. Creating e-marketing strategies to increase website traffic through PPC, SEO, Affiliate and Social activity with a further view to increasing conversion. Preparing briefs for offline marketing material. Identifying new projects for improving online presence for the hotel. Developing relationships with local media groups. Streamlining all marketing activities and projects around clear objectives and measurable success criteria. The production of statistics to board members to clearly identify the performance and results of marketing activities.


Lumley Castle Hotel
• United Kingdom
• Hospitality
• 1 - 100 Employee
• Marketing Executive

  • Jun 2015 - May 2016


HRO'C Digital

• Senior Account Manager - Digital

  • Sep 2011 - Nov 2013

  Managing client projects from brief through to launch, writing and formulating proposals, website management, strategic planning, recommending new systems and updates to the client’s existing web strategy and sites, agreeing project fees and timelines, building & maintaining relationships with clients, presenting to new and existing clients, testing completed websites and applications, performance reporting to clients and Head of Digital. Managing client projects from brief through to launch, writing and formulating proposals, website management, strategic planning, recommending new systems and updates to the client’s existing web strategy and sites, agreeing project fees and timelines, building & maintaining relationships with clients, presenting to new and existing clients, testing completed websites and applications, performance reporting to clients and Head of Digital.



Differencis

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Dec 2010 - Aug 2011

  As an Account Manager I have sole responsibility for the planning, scheduling, briefing and delivery of projects for clients. The products offered are online marketing tools including rich media banners, facebook stores, mobile apps etc. Day to day tasks include maintaining good relationships with clients, project status updates and briefings and general project management. Client portfolio of top name brands including Debenhams, Lastminute.com, Autotrader, Tesco Direct & Hilton Worldwide. As an Account Manager I have sole responsibility for the planning, scheduling, briefing and delivery of projects for clients. The products offered are online marketing tools including rich media banners, facebook stores, mobile apps etc. Day to day tasks include maintaining good relationships with clients, project status updates and briefings and general project management. Client portfolio of top name brands including Debenhams, Lastminute.com, Autotrader, Tesco Direct & Hilton Worldwide.



AffiliateFuture

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Apr 2010 - Dec 2010

  As an Affiliate Account Manager I had sole responsibility for the increasing the success of the affiliate programmes for an extensive client portfolio. Responsibilities included finding new accounts, maintaining good relationships with existing accounts, providing superb customer support, overseeing marketing programs and developing new affiliate programs as necessary. I have knowledge in online affiliate tools and programs; vast experience with marketing techniques, project management, strategic planning, marketing analysis and customer support; proven negotiation skills needed in purchasing ads for various media; providing incentive ideas and strategies to clients; attending trade shows and completing regular market analysis; and performing other tasks as assigned. Managed the affiliate programmes for brands such as Virgin Atlantic, Ebookers, Auto Europe, Air New Zealand, Kuoni & Olympic Holidays.



TUI UK

• United Kingdom
• Consumer Services

• Online Marketing Executive

  • 2007 - 2010

  As Online Marketing Executive, I work closely with the Online Campaign Manager primarily in all areas of online advertising including planning, execution, optimisation, growth, and budget management. I manage processes, understand business drivers and effectively use analytics and modelling to make decisions with a high focus on ROI. I deal with external agencies and numerous internal departments in order to bring marketing campaign together. I am involved in every part of the advertising process from planning right through to analysis for several websites within the TUI Travel Group.



MyTravel UK

• United Kingdom

• Online Marketing Executive

  • 2006 - 2007

  Whilst in this position I provided a support function across all online acquisition activities to ensure business objectives for online Retail, Tour Operators and Specialist businesses are met. This support was across a variety of initiatives and activities as required for the Customer Acquisition Manager, Search Marketing Manager and Affiliate Manager. Responsibilities included the collation of relevant MI data for all campaign reporting, weekly reporting on competitor activity, co-ordinating and managing online marketing campaigns for specific Tour Operators. It was essential that all targets were achieved within the allocated budgets and that objectives are met. Attention to details and multitasking were essential skills needed for this role. I was also given the sole responsibility of managing the SEO, PPC and Affiliate activity for 4 Tour Operator websites within the MyTravel Group.