Experience

Springhouse Education and Consulting Services

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Strategy Associate

  • Nov 2017 - Present

  Maintain and write SEO-savvy content for the website. Redesigned and modernized the site, which included adding functional web forms, live chat, a blog, and online registration. Plan email communications, including maintaining and segmenting lists for more tailored customer experiences. Manage social media channels and online brand presence. Create time-saving automations that connect web inquiries, survey submissions, email interactions, online registrations to the CRM. Maintain and write SEO-savvy content for the website. Redesigned and modernized the site, which included adding functional web forms, live chat, a blog, and online registration. Plan email communications, including maintaining and segmenting lists for more tailored customer experiences. Manage social media channels and online brand presence. Create time-saving automations that connect web inquiries, survey submissions, email interactions, online registrations to the CRM.



Chester County Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Communications Manager

  • Apr 2016 - Nov 2017

  Assisted a multidisciplinary team to communicate internally and externally about strategic growth plans, such as expansion projects, workflow process changes, and technology integration efforts.Supported numerous communication and marketing efforts when the hospital joined Penn Medicine. Trusted with highly confidential details.Developed the hospital’s intranet and coordinating e-newsletter for employees to drive traffic to the hub for all internal communications.Served as communications representative for the crisis management team to help train for hospital emergencies, such as mass casualty events. Addressed patient complaints/compliments on social channels.

• Senior Marketing Coordinator (Communications)

  • Jan 2014 - Apr 2016

  Managed the full production of the hospital’s community magazine, Synapse, which is mailed to 100,000 households. Oversaw writers, designers, photographers, printers and internal stakeholders to coordinate the publishing of the magazine three times each year. Implemented a complete redesign in 2010.Established the hospital’s ability and strategy to market via email and through all social media outlets. Built the foundation through which the Hospital can communicate to its various audiences in a strategic, timely and consistent manner. Built the hospital’s website data and social media analytic report to track activity and effectiveness.Supported Chester County Hospital Foundation annual events by assisting with pre-, day-of and post-event marketing and communications. Provided communications support for Capital Campaign and co-managed an initiative to solicit employees for the building project.

• Marketing Communications Specialist

  • Jul 2006 - Jan 2014

  Co-developed the content of three websites for the hospital - the public site, the employee intranet and the Foundation’s website. Project managed the redesign and conceptualization of all three leading to their launches in July 2009, February 2010 and September 2010, respectively. Worked with the webmaster and fundraising team to create an online giving component. Served as primary liaison with web design vendor.Established the hospital’s ability and strategy to market via email and through all social media outlets. Built the foundation through which the Hospital can communicate to its various audiences in a strategic, timely and consistent manner. Built the hospital’s website data and social media analytic report to track activity and effectiveness.Supported Chester County Hospital Foundation annual events by assisting with pre-, day-of and post-event marketing and communications. Provided communications support for Capital Campaign and co-managed an initiative to solicit employees for the building project.



Malvern Preparatory School

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Director of Communications

  • Aug 1997 - Jun 2006

  Implemented the communications strategy to improve the sharing of information between Malvern and the entire school family – parents, faculty and alumni – and marketing the school’s Mission to those communities. Handled crisis management (with external consultant) and public relations. Served as the main liaison between school and media. Assisted the Head of School when the media requested a statement. Submitted requests for coverage, student achievements and school news for publication. Drove the creation and production of the semi-annual magazine, Malvern Alumni Magazine, and led the Editorial Advisory Board, comprised of volunteers who helped generate story ideas. Managed the content, production schedule and budget of multiple publications, including the alumni magazine, the newsletter, and the annual report, the monthly e-newsletter for parents, the weekly e-mail for faculty and other development publications. Assisted the development effort by communicating the School’s needs with consistency and marketing the annual fund, capital campaign and fundraising events, such as the annual auction and the golf outing. Contributed to several committees – Marketing the Mission, Academic Mission, Campus Signage, Capital Campaign Marketing, Marketing/Admissions, Emergency Planning, Development, Strategic Planning, New Website Launch, and PAPAS (Governance). Documented events; maintained photo and newspaper archives; created ads for internal publications; worked with printers, fulfillment houses, designers and photographers; provided customer service; and other duties as assigned.



Suburban and Wayne Times

• Education Editor

  • Aug 1996 - Aug 1997

  Editor, Reporter, Photographer, Designer of Education Section for Weekly Main Line NewspaperComposed, edited and designed the education section covering approximately 70 public and private schools and colleges along the Main Line.Determined which schools received print space each week.

• Staff Writer and Photographer

  • Jul 1994 - Aug 1996

  Served as news/feature reporter and photographer.Concentrated on municipalities and school boards, specifically West Whiteland Township and Great Valley School District.