Experience

Perfect Wellness Group Inc.
• United States
• Wellness and Fitness Services
• 1 - 100 Employee
• Marketing Manager

  • Jun 2022 - Present


Cotton Incorporated

• United States
• Textile Manufacturing
• 100 - 200 Employee

• Manager of Advertising

  • Oct 2019 - Jun 2022

  As Manager of Advertising I work closely with the director, as well as our creative and media agencies, to develop and execute all advertising outreach to both the consumer and the trade industry. This current position incorporates all my previous responsibilities as Web Editor, including content strategy, social and search strategy (organic and paid), and influencer strategy. I manage campaign development, media strategy, website content, research and analytics across channels, including television, digital media, print, social media, web, and audio. Show less

• Web Editor and Content Specialist

  • Jan 2017 - Oct 2019

  As Web Editor & Content Specialist at Cotton Incorporated, I managed the content strategy for the website, TheFabricofOurLives.com, writing weekly blog articles and curating shop collections meant to highlight cotton apparel, home textiles, and decor, in order to showcase the versatility of the fiber. As the main content strategist, I also wrote about industry news and sustainability. I also managed the paid and organic social media strategy, informing our brand presence on social and facilitating several large-scale paid social campaigns meant to drive awareness of cotton as a fiber and also drive traffic to our retail partners to facilitate purchase of cotton apparel and home goods. Social management also included managing our year-long influencer program. Content and site management also entailed handling SEO and SEM across the Consumer Marketing division. Finally, my position also supported the manager and director of advertising and involved creative support for all digital and television/broadcast advertising. Show less



HelloGiggles

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Contributing Writer

  • Feb 2015 - Jan 2017

  At HelloGiggles, I pitch and write articles emphasizing personal experiences, pop culture and entertainment, and feminism. At HelloGiggles, I pitch and write articles emphasizing personal experiences, pop culture and entertainment, and feminism.



Artbean Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Web Content Editor

  • Jan 2016 - Dec 2016

  • Research and write daily articles about art news, new exhibitions, art fairs, and artists • Conduct interviews with emerging artists and write featured pieces • Maintain social media accounts including Instagram, Facebook, Twitter, Tumblr, and others • Created a comprehensive editorial calendar and social media strategy • Created a social media marketing campaign to optimize Artbean’s digital presence and build influence for the start-up, e-commerce brand • Contributed to the building of the desktop/mobile sites and the app pre-launch Show less



PopCrunch

• Malaysia
• Food and Beverage Manufacturing

• Associate Editor

  • Aug 2015 - Jan 2016

  As associate editor at Popcrunch, I lead a team of writers, evaluate pitches, edit work, and write six articles daily focusing on pop culture and entertainment, politics, fashion, and lifestyle. As associate editor at Popcrunch, I lead a team of writers, evaluate pitches, edit work, and write six articles daily focusing on pop culture and entertainment, politics, fashion, and lifestyle.



The Writers Network

• Writing and Editing
• 1 - 100 Employee

• Freelance Writer

  • Mar 2011 - Jun 2013

  Selected as a member of Freelance writer community to gain professional writing development Receive list of article topics from the editors and select my topics of interest Conduct comprehensive research regarding the subject topics Plan a cohesive article format and organize topic research to draft and edit the article until completed Submit final articles to the editors within a timely deadline Selected as a member of Freelance writer community to gain professional writing development Receive list of article topics from the editors and select my topics of interest Conduct comprehensive research regarding the subject topics Plan a cohesive article format and organize topic research to draft and edit the article until completed Submit final articles to the editors within a timely deadline



Quantum Networks

• Singapore
• Computer Networking
• 1 - 100 Employee

• Blogger/Intern

  • Jan 2013 - May 2013

  Contributed to daily blog with featured articles reviewing Quantum’s products and covering promotional events Collaborated with a team to write pages of informative content for new website Worked within SEO guidelines to provide content engineered for search-engine accessibility Input data and specifications for new products on Magento Contributed to daily blog with featured articles reviewing Quantum’s products and covering promotional events Collaborated with a team to write pages of informative content for new website Worked within SEO guidelines to provide content engineered for search-engine accessibility Input data and specifications for new products on Magento



The Ram Newspaper

• Copy Editor

  • Jan 2011 - May 2013

  Edit stories for factual information and grammatical correctness from on-staff writers Sign off on completed pages prior to going to print Edit stories for factual information and grammatical correctness from on-staff writers Sign off on completed pages prior to going to print



Sterling Publishing Co., Inc

• Editorial Intern

  • Jun 2011 - Aug 2011

  Proofread and edited manuscripts for publication Read and evaluated unsolicited manuscripts, offering my opinions to supervisors Worked closely with the Art Department to finalize layout and artwork on works for publication Conducted market and competition research on manuscripts for acquisition Attended weekly meetings with the Editorial team and participated in decision-making discussions Gained valuable knowledge of a book’s journey from submission to publication Proofread and edited manuscripts for publication Read and evaluated unsolicited manuscripts, offering my opinions to supervisors Worked closely with the Art Department to finalize layout and artwork on works for publication Conducted market and competition research on manuscripts for acquisition Attended weekly meetings with the Editorial team and participated in decision-making discussions Gained valuable knowledge of a book’s journey from submission to publication