Lid Promotiecommissie

• Jul 2023 - Present

E-commerce & Marketing Lead

• May 2021 - Present

Vandijk.com, Schroef.nl & Deurklink.shop Vandijk.com, Schroef.nl & Deurklink.shop

Marketer

• Nov 2020 - May 2021

Senior Manager International & Business Development

• Apr 2019 - Oct 2020

Managing the development of Mister Spex's international markets through marketing steering and cross-functional business development projects. - Managing complex projects with multiple stakeholders (e.g. setting up a local domain for Austria to improve growth opportunities) - Developing creative solutions to improve company processes (e.g. company wide overview of localization strategy and information, such as: services, costs, legal, etc.) - Responsible for financial and marketing reporting (e.g. weekly fillrate, monthly budget overview, sales clearing reporting for partners) - Performing regular analysis to detect and address new internal and external business improvement potentials and translate these in project proposals Show less

Interim Business Development & Project Manager

• Oct 2013 - Mar 2019

Managing projects of different complexities in e-commerce, marketing & operations and consulting management levels of different companies on business development initiatives on a freelance and ad-interim base. A couple of highlights: Interim Head of Program Management at SmartHectar Innovation GmbH - Led two employees and stakeholder management for strategic partners - Developing the full project plan for international rollouts of the accelerator program and for a national innovation hub - Defining and implementing of internal work processes - Working together with and challenging founders (c-level) Business Development & Project Management at Van Dijk IJzerhandel - Responsible for the operational and online marketing set-up of the new webshop Schroef.nl (e.g. SEO keyword analysis and content writing, steering of Magento setup with the already existing ERP system) - Optimized social media and newsletter processes (e.g. Implementation of a new social media & newsletter tool, training of the team) Business Development Consultant at Master in Event Management - Development of online study programs (e.g. business model, course content) - Daily support in event management and newsletters Event Management for Material Xperience - A 4 day fair for architects with 8.000 visitors and 80 exhibitor - Led 10 employees and suppliers on the days of the events - Co-responsibility for the event organization (e.g. budget responsibility, stakeholder management, price negotiation with suppliers) Show less

Business Development Manager Coffee

• Mar 2017 - Apr 2018

Identified and evaluated new business and marketing opportunities for Koffievoordeel. - Initiation and steering of pilot projects (e.g. opening a local webshop in France, development of two new coffee brands, B2B sales including a B2B product portfolio) - Interim warehouse management of 30 employees and with 750 - 1.000 orders send out per day - Coordinated the integration of a new international logistics partner (e.g. price negotiations per package, integration of a new logistic system) - Responsible for the expansion of the product portfolio Show less

Supervisory Board Member

• Sep 2014 - Aug 2017

Mentoring boards of the Nationale Marketing Strijd and advise them on strategic and operational topics to ensure long term continuity of the event. Mentoring boards of the Nationale Marketing Strijd and advise them on strategic and operational topics to ensure long term continuity of the event.

Operations Manager Netherlands

• Feb 2016 - Mar 2017

Leading and setting up the operations department of the Dutch branch of BOOK A TIGER. - Led 50 employees (cleaners) and increased team efficiency (e.g. by introducing regular trainings) - Responsible for setting up and improving operational and HR processes (e.g. creating a blueprint for expanding to new regions, improving the time between hiring new cleaners and the first job assignment) - Initiated and coordinated the setup of new business opportunities (e.g. sales of cleaning packages, business cleaning) - Responsible for financial and operational reporting (e.g. Utilization rate reporting, monthly employee costs reporting) Show less

Category Manager for Bonativo

• Feb 2015 - Aug 2015

Managing the operational ramp-up and daily steering of marketing & products of the new Rocket Internet venture Bonativo. - Co-responsibility for the rollout of the new Dutch branch (e.g. acquired 80 producers and 750 products in 3 weeks, development of the pricing strategy, content development) - Strategic and operational steering of new online sales strategies (e.g. reviewing competitors, customer behavior analysis, acquisition of new products & suppliers) - Supporting in breaking down the company, after closing the Dutch division Show less

Teamlead Sales

• Feb 2008 - Feb 2012

Leading the acquisition team of the Groningen branch.- Led 7 working students and significantly increased acquisition of new students (e.g. by training on the job and regular coaching)- Responsible for the development of new sales content (e.g. Concept devising and directing an acquisition video, updating brochures)

Internship Marketing Communication

• Mar 2010 - Dec 2010

Identified new channels and improvements for the recruitment of new students and initiated hands-on implementation.- Thesis Subject: Increase the subscription of first year students for the programs of HBO University by setting up new recruitment channels and adapting existing marketing channels.- Coach of 2 student event committees