Marketing Lead [Sky TV NZ]

• Jun 2022 - Present

Brand / Marketing Lead [Fixed-Term Contract]

• Aug 2020 - Apr 2022

• Led a team of five reports across Marketing and Brand, Sponsorship and Events, Design. • Developed and delivered insight-led marketing & brand strategies, large-scale integrated campaigns, content, and initiatives for internal, external and paid channels. • Commenced modernisation of the brand [150 years of history] to create a new proposition, positioning to drive differentiation against key competitors and support ongoing brand performance. • TikTok channel launch to Gen Z audiences [18-24]. Grew organically to 2k+ followers in 6 months. • Managed the strategic sponsorship portfolio to grow brand awareness. Show less

Partnerships and Activation Marketing Manager

• May 2018 - Sep 2020

• Developed and delivered the annual strategic marketing plan for O2's corporate partnerships portfolio. • End-to-end campaign management, executing campaigns that deliver commercial benefits, as well as wider brand / customer metrics e.g. brand awareness, sentiment, behaviour shift. • Working with external tech partners e.g. Amazon, Google to support innovation / prop development, and key creative agencies VCCP and Mediacom for campaigns. • Ownership of creative/media budget. Full mix of paid and owned marketing channels, reflecting an integrated approach - ATL, social and digital. Regular cross-functional integration with PR to drive coverage. • Produced 50+ pieces of content (50+) to drive continued audience engagement through BAU. • Created new brand identities, toolkits, guidelines for partnership propositions; evolving each to remain relevant and reflect positive corporate image. • Developed and managed one direct report – from Graduate to Marketing Executive. Show less

Sky Mobile: Marketing Manager [Brand]

• Nov 2017 - May 2018

• Marketing lead on Samsung Galaxy S9 handset launch in Feb 2018. Working in partnership with global Samsung marketing and commercial teams, to deliver a strong integrated product campaign as well as customer acquisition onto the Sky Mobile network. • Marketing support on £2mil+ Sky Mobile brand re-launch (creative and media) in April 2018 with high-profile talent. Full marketing mix maximised ext/int channels: ATL, social and digital, radio, direct.

Sky Creative Agency: Senior Account Manager

• Jul 2015 - Dec 2017

Key channels: Sky Sports (Lions Tour, Six Nations, 2017/2018 Golf Masters), Sky Cinema, Sky Atlantic, Sky One.Client lead to deliver priority campaigns for premium channels across the Sky estate - to drive customer acquisition, upgrades. Managing end to end campaign processes during creative development, production & delivery.

Global Campaign Manager

• Jun 2013 - Oct 2014

Client: Cisco Systems/Cisco Technology - Global Brand B2B. Working with the central US client [San Fran] and management of marketing campaigns for local teams in China, India, Brazil, Japan, LATAM. Client: Cisco Systems/Cisco Technology - Global Brand B2B. Working with the central US client [San Fran] and management of marketing campaigns for local teams in China, India, Brazil, Japan, LATAM.

Europe Account Manager

• Sep 2012 - May 2013

Client: Honda Motor Europe - Global Brand B2C. Working closely with a central-based UK client, I managed day-to-day relationships with 15 locally based marketing teams throughout Europe to create alignment of advertising workflow, campaigns and asset management to drive improved visibility and overall budget efficiencies. Client: Honda Motor Europe - Global Brand B2C. Working closely with a central-based UK client, I managed day-to-day relationships with 15 locally based marketing teams throughout Europe to create alignment of advertising workflow, campaigns and asset management to drive improved visibility and overall budget efficiencies.

Freelance Film & TV Production Co-ord/ Production Runner

• Dec 2009 - Jun 2012