Experience

Spotlight Oral Care

• Ireland
• Retail
• 1 - 100 Employee

• Head of EU Marketing

  • Jul 2021 - Present

• PR & Influencer Manager

  • Aug 2020 - Jun 2021



Lisa's Wedding World

• Wedding Blogger / Founder / Owner

  • Oct 2014 - Present

  Lisa’s Wedding World – www.lisasweddingworld.com I established my own Wedding Blog in 2014 following six months of weekly #WeddingWednesday tweets. Winner of Bronze Award in Best Wedding Blog – Personal Category in 2018 Blog Awards Ireland. • Sharing ideas and tips about all aspects of weddings • Maintaining an updated website and managing social media pages • Promoting wedding suppliers and featuring real life bridal stories • Guest blog posts on Opsh.com and Hi! Magazine.ie, HagParty.ie Show less



Verve The Live Agency

• Ireland
• Events Services
• 100 - 200 Employee

• Senior Account Manager

  • Dec 2018 - Aug 2020



Brandshapers

• Ireland
• Consumer Goods
• 1 - 100 Employee

• Consumer Marketing Manager

  • Feb 2017 - Nov 2018

  • Overall marketing responsibility for Brandshapers trade business including monthly ezines to trade customers, social media management, trade show planning and execution, trade brochure implementation and delivery • Working in a fast paced environment within FMCG industry with multiple brands across the pharmacy and grocery portfolios • Liaising with national and international brands on a weekly basis, advising and updating them on the Irish market place and competitors • Irish Marketing Manager for brands including IsaDora, Real Techniques, Just for Men, Bull Dog, Profusion, LifeLine • Developing marketing strategies for NPD and existing product lines across a number of brands • Supporting the brand managers on promotional campaigns online and offline by providing POS materials for trade customers for instore activations and supplying brand assets for online promotion • Liaising with Key Accounts on online or instore collaborations e.g. Click to buy links on sponsored content or display ads • Implementing 360 Marketing campaigns including digital strategy, traditional media including radio and TV, social media, influencer marketing, instore activations and eventing • Managing all PR and media requests, executing press drops, issuing digital releases, finalising award submissions • Managing national launch events from concept phase to planning and execution • Organising instore events nationwide i.e. Makeup Masterclasses in Pharmacies and Tastings in Supermarkets • Successfully developing relationships with regional and national makeup artists and influencers leading to collaborations • Maintaining brand websites including updating current stockist list, banner images, SEO and also fulfilling online orders • Working closely on a daily basis with a number of PR teams • Creating content such as product images for social and writing press releases • Managing marketing budgets for multiple brands • Completing post campaign reports and presentations Show less



Talbot Suites at Stonebridge

• Paul Quay, Wexford

• Sales and Marketing Manager

  • Mar 2016 - Jan 2017

  Sales & Marketing • Overall responsibility for increasing sales of the Apartments across Accommodation from pre-opening stage • Planning and implementing sales and marketing strategies for the Apartments including Corporate Days and Client Entertainment • Developing an advertising and promotional plan including online and offline initiatives • Developing online marketing initiatives including website development, social networks and e-bulletins • Managing all PR, media requests and presentations • Liaising with Front of House Manager to set up and effectively monitor market segmentations, key clients, repeat business and guest history • Ensuring that all promotional materials both inside and outside of the apartments are up to date General • Effective time management that facilitates working on several projects simultaneously • Demonstrating strong interpersonal skills in a team environment • Meeting stringent reporting and completion deadlines and monitoring costs against budget • Demonstrating a high level of computer skills (Excel, Word, PowerPoint, Facebook, Twitter, Pinterest, Instagram, LinkedIn, NetAffinity, Protel, iHotelligence, Events 500) Training & IT Skills • CRM systems training on Salesforce • Microsoft Office Suite (Word, Excel, Powerpoint, Outlook) • Sitefinity & NetAffinity (Editing software for websites) and HTML training • Protel & iHotelligence (Hotel Reservations Software) & Events500 (Event Management Software) • Social Networks Management • Fire Warden Training Show less



Talbot Hotel Wexford

• Sales & Marketing Manager

  • Aug 2015 - Mar 2016

  Sales & Marketing • Overall responsibility for increasing sales of the hotel across all departments including Accommodation, Conference & Banqueting, Food & Beverage • Planning and implementing sales and marketing strategies for the hotel including Corporate Days, Wedding Fairs and Client Entertainment • Developing a hotel advertising and promotional plan including online and offline initiatives • Developing online marketing initiatives including website development, social networks and e-bulletins • Managing all PR, media requests and presentations • Liaising with Front of House Manager to set up and effectively monitor market segmentations, key clients, repeat business and guest history • Ensuring that all promotional materials both inside and outside of the hotel are up to date • Managing sponsorship of local clubs and community groups General • Effective time management that facilitates working on several projects simultaneously • Managing interns and reporting on performance • Demonstrating strong interpersonal skills in a team environment • Meeting stringent reporting and completion deadlines and monitoring costs against budget • Demonstrating a high level of computer skills (Excel, Word, PowerPoint, Facebook, Twitter, Pinterest, Instagram, LinkedIn, NetAffinity, Protel, Events 500) Training & IT Skills • CRM systems training on Salesforce • Microsoft Office Suite (Word, Excel, Powerpoint, Outlook) • Sitefinity & NetAffinity (Editing software for websites) and HTML training • Protel (Hotel Reservations Software) & Events500 (Event Management Software) • Social Networks Management • Fire Warden Training Show less



Adi Roche's Chernobyl Children International

• Fundraising and Communications Manager

  • Jan 2014 - Jan 2015

  Marketing and Communications• Overall responsibility for marketing and communications for CCI• Developing online marketing initiatives including website development, social networks and e- bulletins• Managing all PR, media requests and presentations• Supporting the CEO/Founder in her role as a spokesperson for CCI, assisting CEO with fundraising and communications activities (including PR and general communications) on behalf of the organisation• Engaging with existing and new volunteers; developing volunteer policies• Ensuring that all donor correspondence is up to date• Providing customer service to supporters and promptly dealing with all enquiries• Database administration – overseeing the updating of the database to record donor contact Fundraising• Creating fundraising plans and strategies to secure budgeted income and maximise CCI’s market position• Monitoring and reviewing budgets, reporting on expenditure and performance• Generating a satisfactory return on investment and taking remedial action where appropriate• Managing campaigns (monitoring, tracking and analysing) and corporate targeting and sourcing• Co-ordinating, reviewing and updating all fundraising campaigns• Developing fundraising materials• Ensuring that fundraising campaigns are supported by a PR campaign and executing PR actions • Implementing in-house direct mail campaigns• Managing all fundraising events that involve donor liaison, event logistics and event follow upTraining & IT Skills• CRM systems training on Salesforce• Microsoft Office Suite (Word, Excel, Powerpoint, Outlook)• Sitefinity (Editing software for websites) and HTML training• Social Networks Management• Volunteer management training and seminar attendance (Comhlámh – Irish Aid sponsored organisation for NGOs sending volunteers oversees) Show less

• Fundraising and Communications Executive

  • Oct 2012 - Jan 2014

  Communications• Assisting in the implementation on all fundraising and communications objectives securing income, donor support and PR and media coverage as appropriate• Ensuring that all donor correspondence is up to date• Providing customer service to supporters and promptly dealing with all enquiries• Database administration – updating the database to record donor contact • Strengthening Chernobyl Children International’s presence on social media• Ensuring that the website is current and updated at all timesFundraising• Co-ordinating, reviewing and updating all fundraising campaigns• Developing fundraising materials as requested• Ensuring that fundraising campaigns are supported by a PR campaign and executing any PR actions as agreed• Working alongside the Fundraising Manager and Fundraising Officer on different fundraising campaigns• Implementing in-house direct mail campaigns• Assisting in the management of fundraising events that involve donor liaison, event logistics and event follow up Show less



Irish Dancing & Culture Magazine

• Reporter / Events Specialist

  • Apr 2011 - Apr 2013

  • Promoting the magazine, enlisting new subscribers at the World Irish Dancing Championships & All-Irelands in Dublin • Capturing photos of competitors for inclusion in magazine and on social media platforms • In April 2011, I worked with IDM at the 2011 World Irish Dancing Championships in Dublin • In February 2012, I worked with IDM at the 2012 All Ireland Dancing Championships in Dublin • In November 2012, I worked with IDM at the 2012 Shannon West Regionals • In February 2013, I worked with IDM at the 2013 All Ireland Championships in Dublin Show less



University College Cork

• Ireland
• Higher Education
• 700 & Above Employee

• Student

  • Sep 2008 - Sep 2012

  *See Education section below. *See Education section below.



Munster Cattle Breeding Group

• Listowel, Co. Kerry

• Clerical Officer

  • Mar 2008 - Sep 2011

  • Imputing manual milk recording samples • Analysing and reporting of sample and herd statistics on a daily and weekly basis • Printing and posting copy reports to herd owners and recorders • Dealing with telephone queries and follow-up calls • Communicating with Lab Manager on a daily basis to verify accuracy of reports • Imputing manual milk recording samples • Analysing and reporting of sample and herd statistics on a daily and weekly basis • Printing and posting copy reports to herd owners and recorders • Dealing with telephone queries and follow-up calls • Communicating with Lab Manager on a daily basis to verify accuracy of reports



UCC BComm International with Hispanic Studies Class

• UCC

• Entertainments Class Rep

  • Sep 2009 - May 2010

  • Involved organising class parties and ordering personalised class hoodies • Involved organising class parties and ordering personalised class hoodies



A.I. Digital

• The Boardwalk Mall, Wildwood, New Jersey, USA

• Sales Assistant

  • Jun 2007 - Sep 2007

  • Promoting old time photos in order to make a sale • Providing the customer with costumes • Assisting the photographer with lighting & props • Sale of various photo packages & frames • Promoting old time photos in order to make a sale • Providing the customer with costumes • Assisting the photographer with lighting & props • Sale of various photo packages & frames



Kingsley Hotel

• Hospitality
• 1 - 100 Employee

• Waitress

  • Sep 2006 - May 2007

  • Waitressing in the Conference Room for Events including Socials and Weddings with up to 300 people in attendance • I also worked for a short time in the hotel bar • Waitressing in the Conference Room for Events including Socials and Weddings with up to 300 people in attendance • I also worked for a short time in the hotel bar



Spectra Photo Laboratories

• Cliveragh Industrial Estate, Listowel, Co. Kerry

• Photo Technician

  • Jun 2006 - Sep 2006

  • Designing templates for photo gifts • Completing photo gift orders such as mugs, mousemats, jigsaws, placemats • Internet orders & customer complaints • Packaging, pricing & postage • Designing templates for photo gifts • Completing photo gift orders such as mugs, mousemats, jigsaws, placemats • Internet orders & customer complaints • Packaging, pricing & postage