Lisa Boosin
Creative Director at Evoke- Claim this Profile
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Topline Score
Bio
Javier San Miguel
I would hire Lisa back in a blink. She's a true creative double-threat, combining "big idea" conceptual thinking with a journalist's ability to quickly become a subject matter expert in a wide variety of complex client verticals including health care, pharma and government. A sharp, persuasive presenter, Lisa instinctively reads a room and expertly translates complex material into accessible, easily digestible content—be it of the socially-friendly "snackable" kind or longer-form written blog or video-produced piece. But she understands how to make assorted tactics work as extensions of a unifying creative concept—and she can sell most anything in. Equally adept in traditional and digital advertising, Lisa is also a keen website content creator capable of drafting SEO-friendly pages out of the "wiriest" of wireframes. And she's terrific at branding as well, with a growing list of taglines and new brand names under her belt. Not a single project was thrown at her that she didn't hit a homer on—and Sensis threw a lot at her. We recall her generous professionalism fondly, never backing away from opportunities to mentor more junior staff. And we miss her "can-do" collaborative demeanor and overall positive presence in a highly culturally diverse, multilingual, and professionally competitive office environment. High praise on all counts.
David Galvan
Working alongside Lisa for almost 4 years has been a complete pleasure. She not only helped us manage our most demanding accounts but also delved right in with so many new ones where the learning curve was really steep. She is a consummate professional, proactive, and a total team player. Her seniority does not dampen her creative curiosity and rises to every challenge. She has a clear vision and she has the ability to share it with her teammates, other departments, and clients alike. She pushes everyone to do their very best at every turn and is quick reacting with whatever curveballs come with the job. I can't speak more highly of her and her work. And just as a person, Lisa is kind, thoughtful and she rocks! Definitely, someone you want to have in your corner.
Javier San Miguel
I would hire Lisa back in a blink. She's a true creative double-threat, combining "big idea" conceptual thinking with a journalist's ability to quickly become a subject matter expert in a wide variety of complex client verticals including health care, pharma and government. A sharp, persuasive presenter, Lisa instinctively reads a room and expertly translates complex material into accessible, easily digestible content—be it of the socially-friendly "snackable" kind or longer-form written blog or video-produced piece. But she understands how to make assorted tactics work as extensions of a unifying creative concept—and she can sell most anything in. Equally adept in traditional and digital advertising, Lisa is also a keen website content creator capable of drafting SEO-friendly pages out of the "wiriest" of wireframes. And she's terrific at branding as well, with a growing list of taglines and new brand names under her belt. Not a single project was thrown at her that she didn't hit a homer on—and Sensis threw a lot at her. We recall her generous professionalism fondly, never backing away from opportunities to mentor more junior staff. And we miss her "can-do" collaborative demeanor and overall positive presence in a highly culturally diverse, multilingual, and professionally competitive office environment. High praise on all counts.
David Galvan
Working alongside Lisa for almost 4 years has been a complete pleasure. She not only helped us manage our most demanding accounts but also delved right in with so many new ones where the learning curve was really steep. She is a consummate professional, proactive, and a total team player. Her seniority does not dampen her creative curiosity and rises to every challenge. She has a clear vision and she has the ability to share it with her teammates, other departments, and clients alike. She pushes everyone to do their very best at every turn and is quick reacting with whatever curveballs come with the job. I can't speak more highly of her and her work. And just as a person, Lisa is kind, thoughtful and she rocks! Definitely, someone you want to have in your corner.
Javier San Miguel
I would hire Lisa back in a blink. She's a true creative double-threat, combining "big idea" conceptual thinking with a journalist's ability to quickly become a subject matter expert in a wide variety of complex client verticals including health care, pharma and government. A sharp, persuasive presenter, Lisa instinctively reads a room and expertly translates complex material into accessible, easily digestible content—be it of the socially-friendly "snackable" kind or longer-form written blog or video-produced piece. But she understands how to make assorted tactics work as extensions of a unifying creative concept—and she can sell most anything in. Equally adept in traditional and digital advertising, Lisa is also a keen website content creator capable of drafting SEO-friendly pages out of the "wiriest" of wireframes. And she's terrific at branding as well, with a growing list of taglines and new brand names under her belt. Not a single project was thrown at her that she didn't hit a homer on—and Sensis threw a lot at her. We recall her generous professionalism fondly, never backing away from opportunities to mentor more junior staff. And we miss her "can-do" collaborative demeanor and overall positive presence in a highly culturally diverse, multilingual, and professionally competitive office environment. High praise on all counts.
David Galvan
Working alongside Lisa for almost 4 years has been a complete pleasure. She not only helped us manage our most demanding accounts but also delved right in with so many new ones where the learning curve was really steep. She is a consummate professional, proactive, and a total team player. Her seniority does not dampen her creative curiosity and rises to every challenge. She has a clear vision and she has the ability to share it with her teammates, other departments, and clients alike. She pushes everyone to do their very best at every turn and is quick reacting with whatever curveballs come with the job. I can't speak more highly of her and her work. And just as a person, Lisa is kind, thoughtful and she rocks! Definitely, someone you want to have in your corner.
Javier San Miguel
I would hire Lisa back in a blink. She's a true creative double-threat, combining "big idea" conceptual thinking with a journalist's ability to quickly become a subject matter expert in a wide variety of complex client verticals including health care, pharma and government. A sharp, persuasive presenter, Lisa instinctively reads a room and expertly translates complex material into accessible, easily digestible content—be it of the socially-friendly "snackable" kind or longer-form written blog or video-produced piece. But she understands how to make assorted tactics work as extensions of a unifying creative concept—and she can sell most anything in. Equally adept in traditional and digital advertising, Lisa is also a keen website content creator capable of drafting SEO-friendly pages out of the "wiriest" of wireframes. And she's terrific at branding as well, with a growing list of taglines and new brand names under her belt. Not a single project was thrown at her that she didn't hit a homer on—and Sensis threw a lot at her. We recall her generous professionalism fondly, never backing away from opportunities to mentor more junior staff. And we miss her "can-do" collaborative demeanor and overall positive presence in a highly culturally diverse, multilingual, and professionally competitive office environment. High praise on all counts.
David Galvan
Working alongside Lisa for almost 4 years has been a complete pleasure. She not only helped us manage our most demanding accounts but also delved right in with so many new ones where the learning curve was really steep. She is a consummate professional, proactive, and a total team player. Her seniority does not dampen her creative curiosity and rises to every challenge. She has a clear vision and she has the ability to share it with her teammates, other departments, and clients alike. She pushes everyone to do their very best at every turn and is quick reacting with whatever curveballs come with the job. I can't speak more highly of her and her work. And just as a person, Lisa is kind, thoughtful and she rocks! Definitely, someone you want to have in your corner.
Credentials
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Gamification
Coursera Verified Certificates/Wharton SchoolApr, 2014- Nov, 2024
Experience
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Evoke
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United States
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Advertising Services
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400 - 500 Employee
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Creative Director
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Mar 2022 - Present
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Havas San Francisco
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United States
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Advertising Services
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1 - 100 Employee
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Associate Creative Director
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May 2021 - Jan 2022
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Sensis
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United States
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Advertising Services
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100 - 200 Employee
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Associate Creative Director
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Aug 2017 - Apr 2021
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Freelance
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Los Angeles, CA
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Freelance Copy and Creative Direction
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Jan 2007 - Aug 2017
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The Bloc
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Advertising Services
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100 - 200 Employee
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Group Copy Supervisor
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Jul 2016 - May 2017
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CDM New York
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United States
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Advertising Services
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100 - 200 Employee
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Copy Supervisor
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Jun 2015 - Apr 2016
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UnitedHealth Group
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Hospitals and Health Care
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700 & Above Employee
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Copywriter/Senior Copywriter
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Sep 2004 - Oct 2014
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Racked LA
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Greater Los Angeles Area
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Editor
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Sep 2009 - Nov 2011
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Orange County Register
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United States
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Newspaper Publishing
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200 - 300 Employee
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Managing Editor, ocrTeen
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Apr 2000 - Jul 2004
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Education
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Bookshop
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California State University, Fullerton
MA -
UCLA