Experience

Twin Cities Spine Center

• United States
• Medical Practices
• 1 - 100 Employee

• Director of Sales and Marketing

  • Apr 2008 - Present

  Through strategic planning and execution, I support the growth of our specialty medical practice. My focus is growing and strengthening relationships with referral sources, patients and the public. I continually assess the market place dynamics pertaining to the delivery of spine surgery services to patients in the upper Midwest, and recommend effective strategies for securing and expanding market share. • Represent TC Spine in all aspects of the marketplace. • Champion the values and build the culture to support the goals of TC Spine while fostering an environment where highest quality care is foundational, and customer service is a priority. • Assess and evaluate TC Spine's presence in the spine community with patients and referring providers. Plan and execute digital marketing campaigns. • Identify, analyze and target new opportunities for enhanced care to patients and increased coordination of care delivery with referring providers. • Educate referring providers, staff and patients about our practice and our areas of expertise. • Oversee the writing, design and production of informational and educational materials.



Minnesota Medical Group Management Association (MMGMA)

• Greater Minneapolis-St. Paul Area

• Board Member, Chair of Membership Committee, Communications Committee, Member

  • 2006 - Present

  Ongoing active member of Minnesota Medical Group Management Association (MMGMA). I have served as a Board Member for MMGMA for three years through my roles as the Chair of the Communications and Membership Committees. Ongoing active member of Minnesota Medical Group Management Association (MMGMA). I have served as a Board Member for MMGMA for three years through my roles as the Chair of the Communications and Membership Committees.



Center for Diagnostic Imaging (CDI)

• United States
• Hospitals and Health Care
• 400 - 500 Employee

• Account Manager; Work Comp Program Manager; Sr. Account Manager

  • 2004 - 2007

  Promoted and sold a broad range of CDI radiology and high tech imaging services (MRI, CT, Nuclear Medicine, Ultrasound, PET/CT; Diagnostic & Therapeutic Injections) to referring physicians of all specialties throughout the Twin Cities and surrounding areas. - Responsible for the largest (volume) of Twin Cities territory. - Co-Manager of the sales team: Responsible for Coaching, Mentoring and Supervising other Sales Representatives. - Lead market forecasting, budgeting, strategic and promotional planning. - Consistently delivered largest territory volumes for new product launches.



Blue Cross and Blue Shield of Minnesota

• United States
• Insurance
• 700 & Above Employee

• Marketing/ Sales

  • 1995 - 1999

  Account Executive, Comprehensive Care Services Sold and renewed contracts for insurance, administration and care management services to large, self-funded employer groups. - Leader of Account Service Team responsible for 40 large accounts. - Successfully renewed over 95% of client accounts annually. - Guided existing block of business through HIPAA regulations and systems conversion. - Recognized for effective presentation skills - developed company sales presentation. Sale & Marketing, Care Delivery Management, Inc. (CDMI) Developed and carried out strategies to maximize new sales of managed care products to a variety of markets. Managed communication campaigns to increase brand familiarity. Wrote proposals for bids for new business / negotiated renewals of existing business. - With physicians and nurses, developed carve-out disease management programs (prenatal, asthma and diabetes). - Increased use of the Healthy Start prenatal program more than 200% - Won a large State of Minnesota contract for Managed Care Services. - Launched a new IME service - recruited and trained physicians to provide services.