Experience

RIIFO North America

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Director of Marketing

  • Oct 2018 - Present

  Manufacturer and distributor of plastic piping systems for the plumbing and heating markets Manufacturer and distributor of plastic piping systems for the plumbing and heating markets



LNC Associates

• Owner/Consultant

  • 2010 - Present

  Provide Marketing Plans, Customer Service and Web Development & Content to small businesses. Write and develop resumes for individuals. Provide Marketing Plans, Customer Service and Web Development & Content to small businesses. Write and develop resumes for individuals.



Roxwood Park HOA

• President

  • 2005 - Present

  Manage the HOA Board and the Amenities and Neighborhood Vendors while keeping in mind the annual budget for the HOA. Manage the HOA Board and the Amenities and Neighborhood Vendors while keeping in mind the annual budget for the HOA.



Mimaki USA, Inc.

• United States
• Manufacturing
• 100 - 200 Employee

• Brand Marketing Manager

  • Jul 2017 - Oct 2018



Mitsubishi Electric Trane US

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 500 - 600 Employee

• Marketing Manager

  • Apr 2015 - Jul 2017



Halco Lighting Technologies

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Apr 2014 - Apr 2015

  Manage new product introductions and product enhancements, Manage event and trade show schedule from booth design, show floor selection, logistics and managing messaging. Campaign management including direct mail, email campaigns and social media. Manage the creation and development of sales tools and merchandising for new and existing products. Creation and delivery of press releases and product write-ups. Manage new product introductions and product enhancements, Manage event and trade show schedule from booth design, show floor selection, logistics and managing messaging. Campaign management including direct mail, email campaigns and social media. Manage the creation and development of sales tools and merchandising for new and existing products. Creation and delivery of press releases and product write-ups.



Business Software, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Jun 2011 - Apr 2014

  Manage website redesign, implement Salesforce.com for company – both Sales cloud and Force.com customer portal, Manage trade show schedule from booth design, show floor selection, logistics and managing messaging. Selected Accomplishments: • Redesign and manage website content and design using Sitefinity CMS & Adobe Creative Suite • Manage SEO to move company and products to higher Google placement • Salesforce.com master including sales cloud, service cloud and customer portal – integral part of implementation of both Sales Cloud and Customer Portal • Develop social media strategy for the company through Linked In, Facebook and Twitter • Implement Act-On email/Marketing Automation software – creating drip email campaigns, web-to-lead forms, website tracking, campaign ROI, landing pages and reporting of all marketing activity Show less



Lanier Middle School

• PTSA President/Vice President

  • May 2011 - May 2012

  President of the PTSA. Handle events for the students, spirit wear, budgets, oversee the parent involvement in the school.

• Vice President, PTSA

  • Jun 2010 - May 2011

  Vice President of the Lanier Middle School PTSA volunteering time and expertise to the well-being of the students and to the school.



Maytronics US

• Marketing Manager

  • Oct 2007 - Oct 2009

  Established the US Marketing Department with limited resources and ahead of schedule. Implemented a “book of processes” for Israeli management to use in the US. Developed programs and merchandising to introduce Dolphin to the US market. Selected Accomplishments: • Initiated a rebate program with postcards, posters, counter cards, $25 rebate, and securing 24 dealers to participate within one week and mailed to over 65,000 consumers. Generated 5% in sales and exposure into an untapped market. Secured a $2mil account as a result of the pull-through. Show less



LANXESS

• Germany
• Chemical Manufacturing
• 700 & Above Employee

• Marketing

  • Dec 2003 - Sep 2007

  Managed 6 brands for Distributor products including pricing and forecasting as well as maintain marketing budget and P&L for all products. Developed programs, promotions and advertising for all brands and track success or failure of all efforts. Selected Accomplishments: • Project leader of a successful launch of a new brand with 20 SKUs in just five months both ahead of schedule and under budget with positive feedback from both sales and customers. Authored the product plan, set the cross-departmental team, created package design, sales collateral, merchandising, advertising, launch plan, ROI analysis & forecast and conversion to new brand. • Successfully launched a new electronic testing product to the market that added $245k in profit. • Redesigned six branded websites; added dealer-only section that saved time for sales & customer service. Wrote all content for the Simplicity website when the brand launched. • Addie Award for Interactive Websites – Interactive Training for Distributors, 2007 Show less



Advantis Technologies

• Chemical Manufacturing
• 1 - 100 Employee

• Marketing Promotions Manager

  • 2002 - 2003

  Development, management, budget and analysis of ongoing brand programs. Created and implemented marketing communications, merchandising, planograms and support materials for dealers and distributors and provided training. Selected Accomplishments: • Research, design and implement brand new national Authorized Dealer program including marketing plan, co-op, training, sales presentations and dealer agreement resulting in a more robust database, 150 new spa dealers and increased exposure in the market. Show less



EarthLink

• United States
• Telecommunications
• 700 & Above Employee

• Product Marketing Manager

  • May 2000 - May 2002

  Developed and authored marketing plans. Created online and offline marketing collateral and other pieces for affinity partners.Brainstormed ways to attract new members to EarthLink through promotions and communications by researching the website, portal and properties for effective means of marketing. Created & analyzed Personal Start Page and Mall surveys to determine new direction for marketing Selected accomplishments: • Successfully implemented the first interactive online promotion for the EarthLink Personal Start Page driving an average of 8,000 additional hits to the start page each day of the promotion. Retention rate of 20%. Show less



London International Group

• Associate Brand Manager

  • 1998 - 1999

  Couponing, budgeting, forecasting and Brand Management of the pregnancy test kit brand while Associate Brand Manager for the condom brands Couponing, budgeting, forecasting and Brand Management of the pregnancy test kit brand while Associate Brand Manager for the condom brands



Sherwin-Williams

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Product Marketing Manager

  • 1997 - 1998

  Managed the caulks and sealants for both White Lightning as well as Sherwin Williams brands and custom caulk brands for builders. Planogram for all SW stores. Managed the caulks and sealants for both White Lightning as well as Sherwin Williams brands and custom caulk brands for builders. Planogram for all SW stores.



CIBA Vision

• Medical Equipment Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • 1994 - 1997

  Lens and lens care management - handled coupons, programs, dealer promotions. Lens and lens care management - handled coupons, programs, dealer promotions.