Experience

Payit™

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Jul 2022 - Present



Costa Coffee

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing Project Manager

  • Mar 2016 - Mar 2018

• Costa Marketing Communications Manager

  • Jan 2014 - Mar 2016



Whitbread

• United Kingdom
• Hospitality
• 700 & Above Employee

• Beefeater Brand Manager

  • May 2013 - Jan 2014

  • Launch of Social platforms through integrated celebrity endorsed marketing campaign. Which included owning the ongoing conversational social plan for the brand• Developing targeted and integrated local and national media campaigns including ATL and BTL activity• Launching reactive sales driving activity in response to trade performance or competitor activity, working closely with CRM and loyalty team to produced targeted communications• Management of a multi-million pound budget; responsible for forecasting and phasing. Managing the Finance director relationship with the brand and savings when the business required.• Delivering tailored marketing campaigns for new restaurants by engaging new General Managers, working closely with PR, the new opening operations team and media agency.• Owning all key date activity (Christmas, Easter, Fathers Day, Mothers Day) including any specific customers offers, creative, engagement with the Operations team through briefing and full PCR once the activity has been completed.• Engaging Operational stakeholders on a weekly basis with an overall marketing email, updating them on all activities taking place in the brand from tactical offers, point of sale delivery and new menu changes.

• Senior Restaurant Marketing Executive

  • Sep 2010 - May 2013

  • Implementing and supporting tactical projects through the use of targeted marketing campaigns, recently launching a media campaign which included national radio, press adverts, targeted digital activity and onsite point of sale support• Leading the brand menu refresh based on commercial analysis, guest insight measures and engaging Operations Director, Head of Marketing, Food and Beverage and Finance to deliver sales growth• Ability to build effective and manage agency relationships to a high standard • Implement digital strategy for all key date campaigns, ensuring customer queries are converted into bookings. As well as support and implementing the new online booking tool.• Raising purchase orders and tracking purchase order to meet the annual budget• Lead on post campaign reviews for all key dates; measuring the success through financial analysis, guest measures, PR activity and operational feedback. Reviews forming the basis to brief Food and Beverage team and external creative agency on forthcoming activity



The King's Fund

• United Kingdom
• Think Tanks
• 100 - 200 Employee

• Marketing Assistant

  • Nov 2009 - Sep 2010

  • Develop and deliver marketing plans to support research and development projects, working closely with Press and Public Affairs team.• Working with the Head of Marketing and Corporate Communications to deliver the membership scheme, including quartley newsletters and two corporate events per year.• Assist the Marketing Manager to help plan, implement and launch a sister company delivering commercial venue hire space, No.11 Cavendish Sq.• Responsible for planning, budgeting and delivering our corporate presence at exhibitions and ensuring we meet marketing objectives.



Council for Awards in Children's Care and Education

• Marketing Assistant

  • May 2008 - Oct 2009

  • Managed online campaigns in line with marketing plans and ensured they met with the corporate identity.• Advised managers on business trends, competitor activity and changes to government policies through extensive research.• Improve site ranking on search engines and monitoring site activity through SEO.• Responsible for the maintenance of sections, updating images, coding and content on the content management system (DNN) using Dreamweaver, photoshop and Html build.• Liaising with 3rd party designers and photographers on publicity material.• Contact, interview and write case studies for internal and external publications.• Responsible for all administrative support for exhibitions, conferences and promotional events in accordance with the Marketing plans.• Proof reading of marketing literature, setting up purchasing orders for managers, ensured all invoices are logged and meeting budgets.