Lisa Wiedmann

Senior Digital Marketing Manager at minubo
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Spanisch Limited working proficiency

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Experience

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Digital Marketing Manager
      • Aug 2020 - Present

      • Creating the company's marketing roadmap whilst ensuring overall marketing consistency amongst multiple channels• Overall planning, implementation and realization of new strategies in performance marketing• Definition and monitoring of relevant KPIs• Managing, creating and publishing engaging content in both German and English by taking full ownership of the entire website and social media landscape• Collaborating and working closely with key internal and external stakeholders to identify and capture joint marketing opportunities for future growth.

    • Digital Marketing Manager
      • Jan 2019 - Aug 2020

      • Coordination and implementation of B2B Marketing Strategy & Activities • Optimization of channel performance• Development and implementation of Online Campaigns (Paid Advertisement, SEM)

    • Germany
    • Entertainment
    • Projektmanagerin
      • Oct 2020 - Present

      ► Successful Development of the "Datenkasper" brand and podcast format ► Conceptual design and strategic alignment ► Development of communication and brand design ► Planning and implementation of podcast advertising campaigns ► Successful Development of the "Datenkasper" brand and podcast format ► Conceptual design and strategic alignment ► Development of communication and brand design ► Planning and implementation of podcast advertising campaigns

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Junior-Marketingmanager
      • Sep 2017 - Dec 2018

      • Coordination and implementation of all marketing activities / campaigns within the company • Development and implementation of a PR-strategy• Management of the brand losstech• Regulation of product-portfolio and service development in collaboration with existing customers

    • Marketing- und PR-Assistent
      • Sep 2016 - Aug 2017

      • Further development of the existing corporate communication• Further development of the existing website• Creation and development of promotional materials• Development of incentive programs for customer loyalty

    • Event- and Projectmanager
      • Sep 2013 - Aug 2015

      • Organization of major international sport events • Coordination and implementation of all marketing activities • Creation of event plans and programs • Acquisition and care of partners and collaborators • Organization of major international sport events • Coordination and implementation of all marketing activities • Creation of event plans and programs • Acquisition and care of partners and collaborators

Education

  • Lund University School of Economics and Management
    Master of Science (M.S.), Management
    2015 - 2016
  • Universidad de Granada
    Minor, Business and Economics
    2012 - 2013
  • Hogeschool Van Hall Larenstein – VHL University of Applied Sciences
    Bachelor's degree
    2009 - 2013

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