Experience

Maru/Blue

• Canada
• Market Research
• 1 - 100 Employee

• Senior Vice President Research

  • Apr 2016 - Present

  Leading the research consulting practice at Maru/Blue, I advise marketing and communication agencies as well as brands across North America on how to leverage primary research and insights to solve business challenges. In an increasingly data-driven world, I see myself as an extension of my clients’ strategy teams, deciphering complex data into usable insights. Leading the research consulting practice at Maru/Blue, I advise marketing and communication agencies as well as brands across North America on how to leverage primary research and insights to solve business challenges. In an increasingly data-driven world, I see myself as an extension of my clients’ strategy teams, deciphering complex data into usable insights.



Ontario Ministry of Health and Long-Term Care

• Senior Communications Advisor, Strategy & Research

  • Oct 2014 - Dec 2015

  Responsible for research that contributed to strategic planning within the Communications and Marketing Division, and to the evolution of marketing, issues management and policy development plans. Responsible for research that contributed to strategic planning within the Communications and Marketing Division, and to the evolution of marketing, issues management and policy development plans.



Ipsos MORI

• Associate Director & Operational Director of the GP Patient Survey

  • Jan 2006 - Sep 2014

  As an Associate Director, I was fully involved in the execution and delivery of complex projects, management and development of clients, and responsible for delivering projects on time and to budget. As Operational Director of the GP Patient Survey from 2008-2014: I was head of a team of 20, including academics and healthcare professionals, responsible for developing and delivering the largest project in the organisation (3 million patients surveyed a year). I was responsible for the overall project design, sampling, questionnaire, operations, communications (including www.gp-patient.co.uk), reporting, and publication of statistically reliable results for every one of the 8,100 GP surgeries in England. I also chaired regular external stakeholder meetings; developed materials with my client for submission to Ministers; and attended regular meetings with senior decision makers in NHS England. As Head of Public Affairs Digital Specialist Business Area from 2009-2011: Responsible for annual business plan, delivering sales as per targets set, developing marketing materials, writing proposals, project management, finances, report writing, presentations to senior level clients; knowledge of sector and political policy shaping it in the future. Focus of work was on enhancing the usability, design, and organisation of existing public sector websites and included helping clients understand how citizens use their websites, and providing pragmatic feedback that will make it easier for the general public to engage with the organisation or find what they need. Show less



EKOS Research Associates Inc.

• Canada
• Market Research
• 1 - 100 Employee

• Senior Research Analyst

  • Feb 2004 - Dec 2005

  Worked on syndicated studies with multiple clients, custom studies, and web-based survey initiatives Involved in every aspect of research projects from proposal writing, client liaison, instrument design, and field coördination, through data analysis, reporting, and presentations. Experience with multivariate statistical analysis of data – primarily regression analysis, factor analysis, and cluster analysis. Assisted in the running of a First Nations syndicated study and presented a paper to the 2005 National Connecting Aboriginal Peoples in Canada Forum outlining the key issues, opportunities and challenges related to eGovernment in the Aboriginal context. Show less



Government of Canada, Communication Canada

• Research Analyst

  • Jan 2003 - Feb 2004

  Worked on all aspects of Listening to Canadians (annual survey of approximately 20,000 Canadians) Prepared presentations for Cabinet, Deputy Ministers, and other senior Government decision makers Prepared specific analysis of survey data for use in regional communications planning Wrote internal memos, research reports, issue-monitoring notes, presentations, background notes, speaking notes, and Q&As Systematically collected, classified, summarized, and analyzed public opinion research Worked to complete projects with other analysts and departments within Government such as a Canadian-American relations study and a survey designed to examine Government communications during the SARS outbreak Show less



Government of Ontario, Management Board Secretariat

• Issues Management / Media Relations Officer

  • Dec 2001 - Aug 2002

  Completed media research requests for the Minister’s Office and contributed to the research and writing of Minister’s Briefing Notes Developed an MBS-wide training manual on media relations and issue notes Provided communications support during the 2002 strike, including weekly media analysis for senior level management across the ministry Summarised public opinion research for use by the Senior Management Committee Completed media research requests for the Minister’s Office and contributed to the research and writing of Minister’s Briefing Notes Developed an MBS-wide training manual on media relations and issue notes Provided communications support during the 2002 strike, including weekly media analysis for senior level management across the ministry Summarised public opinion research for use by the Senior Management Committee



Government of Ontario, Cabinet Office, Communications

• Media Analyst

  • May 2001 - Dec 2001

  Monitored and analyzed daily media, including newspapers, television and radio broadcasts Prepared news coverage reports and “Message of the Day” reports for the Premier’s Office Completed extra projects as requested by the Premier’s Office such as a Walkerton Inquiry research project, media monitoring, and issue based research reports Monitored and analyzed daily media, including newspapers, television and radio broadcasts Prepared news coverage reports and “Message of the Day” reports for the Premier’s Office Completed extra projects as requested by the Premier’s Office such as a Walkerton Inquiry research project, media monitoring, and issue based research reports