Experience

Walk the Walk Worldwide

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• PR, Marketing and Communications Director

  • Jun 2021 - Present



Explore Worldwide

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Senior Marketing Communications Manager

  • Sep 2018 - Dec 2020

  Manage busy press office including; media relations, press release and copy writing, press trips and media events – Highlights included launching Explore’s sustainability program which generated national press coverage and increasing sales to Explore’s new Chernobyl product by 150% from a dedicated pitch to secure national print and radio coverage and a guest spot on TV Manage events calendar including customer events, press launches and partnership collaborations – Managed three consecutive years attendance at Destination Travel show resulting in yearly event bookings returning an ROI of 110% Crisis, issue and reputation management - Headed up the Hotelplan COVID 19 communications team, sought opportunities and positioned Explore’s senior management team and tour leaders as “experts” in adventure travel securing coverage in national, trade and regional pressRecruit partners and devise bespoke marketing strategy to drive revenue and ROI – exceeded annual target of £50,000 revenue and delivered partnership campaign with ROI of 200%Manage national and regional advertising print and radio campaign to launch new product with combined budget of £500,000Design, produce and distribute four brochures to customer database of 160,000 to launch new product and generate bookingsDirect Mail design, production and distribution to promote new product launches and sales campaigns to customer databaseManaged offline marketing budget of £800,000Campaign analysis and evaluation – provided detailed campaign analysis to senior stakeholders, evaluating the success and key learnings and outlining clear objectives for the next campaign activity Show less

• PR & Partnerships Manager

  • Dec 2014 - Sep 2018

  Managed busy press office including; media relations, press release and copy writing, press trips and media events. Organising over 30 press trips for journalist to destinations around the worldManaged events calendar including customer events, press launches and partnership collaborations Crisis, issue and reputation management - Positioned Explore’s senior management team and tour leaders as “experts” in adventure travel securing coverage in national, trade and regional pressManage external PR agency - managed consumer and travel PR agencies to deliver successful brand campaigns including a roadshow event that generated national, regional print and online coverage and increased web traffic by 80%Recruit partners and devise bespoke marketing strategy to drive revenue and ROI – exceeded annual target of £50,000 revenue and delivered partnership campaign with ROI of 200%Campaign analysis and evaluation – provided detailed campaign analysis to senior stakeholders, evaluating the success and key learnings and outlining clear objectives for the next campaign activity Show less



Inghams

• United Kingdom
• Travel Arrangements
• 100 - 200 Employee

• PR Manager

  • Apr 2009 - Dec 2014

  Devise and implement successful year round PR strategy for Inghams, Esprit and Ski Total with a focus on managing a busy press office, media relations, issue and crisis management, organising 80 annual press trips and senior stakeholder management Manage in-house Press Team to generate high levels of online, national, regional, consumer and trade coverage – generating over 600 pieces of annual press coverage Managed Inghams crisis & issue management and act as company spokesperson for all media platforms Networked with a wide network of contacts in travel including excellent relationships with key travel journalists and contacts with tourist boards and airlines Organised media events and press trips throughout the year and introduced the Inghams Industry Ski report which was launched to 30 key ski and travel journalist and resulted in 40 pieces of press coverage Wrote press releases, website blogs and internal newsletters Worked closely with Digital Marketing team to deliver integrated PR campaigns across all platforms Show less



bgb communications

• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Dec 2006 - Apr 2009

  Clients included Accor Hotels, Pine Cliffs Resort, ANA, PSA, Red Funnel, Visit Wales, Travel Counsellers, Thomsonfly and Transavia Developed creative campaigns and implement PR strategy including securing national coverage for St David’s Day with a journalist bog walking competition Developed strong media contacts and generate national, regional, consumer and trade coverage New business generation and pitching and was on the winning team of eight new business pitches Managed relationships with clients from status meetings to campaign evaluation Show less



Harrison Cowley

• Public Relations and Communications Services

• Account Manager

  • Aug 2004 - Dec 2005

  New business– including developing and pitching PR strategy Managed and briefed London and Regional PR teams across the HC network Managed press office including compiling press materials, writing features, updating website Managed relationships with clients from status meetings to campaign evaluation Developed stakeholder relations and organised launch events and photo calls Achieved national, regional and consumer coverage New business– including developing and pitching PR strategy Managed and briefed London and Regional PR teams across the HC network Managed press office including compiling press materials, writing features, updating website Managed relationships with clients from status meetings to campaign evaluation Developed stakeholder relations and organised launch events and photo calls Achieved national, regional and consumer coverage



LimeLight Sports

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• PR Manager

  • Jun 2001 - Aug 2004

  Responsible for managing all PR activity at Limelight Projects including Nike 10k, Butlins Swimathon, BT Corporate Social Responsibility program and BAA Youth Sports Events – London and Surrey Youth Games. Celebrity endorsement – from sourcing celebrities, pitching media opportunities and managing photocalls Managed end to end co-ordination and implementation of PR strategy Media Spokesperson for sports events including London Youth Games & Butlins Swimathon Developed strong relationships with journalists Organised launch events and photocalls aimed at targeting both national and regional press Show less



Mykindaplace Limited

• United Kingdom
• Book and Periodical Publishing

• Marketing Executive

  • Sep 2000 - Jun 2001

  Event managed a press launch event party for 400 teen girls Liaised with press to ensure pre and post-party coverage (TV, Print and Radio) on both national and regional level Managed partnerships with brands including Maybelline, Unilever, Orange, Lil-Lets, Gillette, Woolworths, Orange, GlaxoSmithKline, BskyB & Kotex. Event managed a press launch event party for 400 teen girls Liaised with press to ensure pre and post-party coverage (TV, Print and Radio) on both national and regional level Managed partnerships with brands including Maybelline, Unilever, Orange, Lil-Lets, Gillette, Woolworths, Orange, GlaxoSmithKline, BskyB & Kotex.



Nautilus PR

• PR Account Executive

  • Jan 1999 - Sep 2000