Experience

The Canadian Resident Matching Service (CaRMS)

• Canada
• Higher Education
• 1 - 100 Employee

• Director, Marketing and Communications

  • Oct 2022 - Present

• Manager, Marketing and Communications

  • Jul 2015 - Oct 2022

  Directs organizational brand management, ensuring a consistent and positive vision and voice for all client- and stakeholder-facing activities, aligning public perception with the organization’s mission and strategic goals.Leads a team of communications professionals in the production of evidence-based, creative activities geared to achieve strategic objectives in a client-centric, non-profit environment.Manages production and translation of high quality, innovative multi-channel content for a variety of general and targeted audiences, including web and online application content, key messages, media releases and op-eds, journal articles, organizational reports, social media, speeches, video scripts, infographics, direct client communications, as well as live and virtual events.Leads effective organizational issues management and crisis response efforts on contentious issues within the stakeholder community and develops and maintains productive and relationships with industry media and stakeholder organizations.Oversaw the complete redesign of organization’s public facing web presence, from concept through to launch and promotion. Show less

• Senior Communications Officer

  • Aug 2012 - Jul 2015

  Managed all internal and external organizational communications activities, from website and social media to stakeholder communications and public events.Created and introduced organizational branding guidelines and style guide to ensure consistent and appropriate visual identity and voice across all channels.Wrote and edited corporate publications and reports, speeches, video scripts, media materials, online content, technical text, as well as a variety of client and stakeholder communications.Oversaw translation and quality assurance of all corporate and client-facing materials. Show less



Export Development Canada

• Canada
• Financial Services
• 700 & Above Employee

• Senior Advisor, Public Affairs

  • Mar 2010 - May 2011

  As managing editor of EDC’s ExportWise magazine (print and online), provided editorial direction, quality control, wrote and edited feature articles, and introduced and oversaw social media and digital innovation strategies. Managed production of EDC’s Annual Report, including editorial content, design layout, translation and online components. Managed a network of graphic design, web, translators, printing and publication services vendors, including associated budgets. Produced a variety of communications materials to publicize and promote EDC’s financial products and business services, including feature articles, promotional pieces, and in-depth company profiles. Researched and wrote speeches for senior executives speaking at national and international export and trade-related venues. Provided issue and event-based strategic communications advice and support. Show less



Human Resources and Social Development Canada

• Senior Strategic Communications Advisor

  • Jun 2008 - Mar 2010

  Managed HRSDC’s national “Success Stories” initiative - short written and video accounts of how federal government programming helped individual Canadians. Organized Ministerial announcements for Economic Action Plan initiatives relating to skills and employment, including communications products, event planning and negotiations with provincial and territorial governments. Wrote, edited and managed the approvals of a wide range of communications products. Managed HRSDC’s national “Success Stories” initiative - short written and video accounts of how federal government programming helped individual Canadians. Organized Ministerial announcements for Economic Action Plan initiatives relating to skills and employment, including communications products, event planning and negotiations with provincial and territorial governments. Wrote, edited and managed the approvals of a wide range of communications products.



CMHC

• United States
• Design Services

• Communications Consultant

  • 2007 - 2008

  Provided strategic communications advice and produced communications material for internal and external audiences, including Corporation staff, media, the general public and targeted stakeholders. Developed and implemented comprehensive communications plans. Managed production of CMHC International’s 2007 Year in Review magazine Provided strategic communications advice and produced communications material for internal and external audiences, including Corporation staff, media, the general public and targeted stakeholders. Developed and implemented comprehensive communications plans. Managed production of CMHC International’s 2007 Year in Review magazine



Liberal Research Bureau

• Communications Coordinator

  • 2005 - Oct 2007

  Coordinated a team of communications staff, including translators, in the preparation and distribution of communications products. Provided strategic communications advice to senior management and caucus members. Managed a direct mail initiative going into households across the country. Performed crisis communications and rapid response. Developed and implemented media strategy to reach out to Canada’s cultural communities, which included working closely with several ethnic media outlets. Show less



Office of Andy Mitchell, P.C., M.P.

• Special Assistant, Communications

  • Aug 2002 - Jan 2005

  Advised minister on communications strategy for local and regional issues. Wrote speeches, columns, news releases, speaking notes and briefing materials for Minister. Maintained constituency web site. Scripted radio and cable television shows. Organized public forums and fundraising events with media and stakeholders. Advised minister on communications strategy for local and regional issues. Wrote speeches, columns, news releases, speaking notes and briefing materials for Minister. Maintained constituency web site. Scripted radio and cable television shows. Organized public forums and fundraising events with media and stakeholders.