Lisa Terkel Appleby
Enterprise Sales Director at The Desire Company- Claim this Profile
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Bio
Doug M.
I was worked with Lisa at CityBook as a new Account Executive. Lisa was a true team leader who taught us how to craft strong creative solutions to best benefit our clients and position us to win over the competition. She's a creative out-of-the- box powerhouse with a great big picture perspective. If you are looking to be challenged, supported and driven to reach new career goals... you'll want to be on Lisa's team!
LinkedIn User
Lisa has the ability to move seamlessly from strategy to execution utilizing her deep skillset across branding, retail development and strategic revenue expansion, applying a focused growth mindset. Importantly, she’s built her businesses through strong relationship with peers, customers and teams. We worked together building alliances and product visibility for one of the all-time great brands. I still rely on her advice to this day when approaching new markets and business development analysis.
Doug M.
I was worked with Lisa at CityBook as a new Account Executive. Lisa was a true team leader who taught us how to craft strong creative solutions to best benefit our clients and position us to win over the competition. She's a creative out-of-the- box powerhouse with a great big picture perspective. If you are looking to be challenged, supported and driven to reach new career goals... you'll want to be on Lisa's team!
LinkedIn User
Lisa has the ability to move seamlessly from strategy to execution utilizing her deep skillset across branding, retail development and strategic revenue expansion, applying a focused growth mindset. Importantly, she’s built her businesses through strong relationship with peers, customers and teams. We worked together building alliances and product visibility for one of the all-time great brands. I still rely on her advice to this day when approaching new markets and business development analysis.
Doug M.
I was worked with Lisa at CityBook as a new Account Executive. Lisa was a true team leader who taught us how to craft strong creative solutions to best benefit our clients and position us to win over the competition. She's a creative out-of-the- box powerhouse with a great big picture perspective. If you are looking to be challenged, supported and driven to reach new career goals... you'll want to be on Lisa's team!
LinkedIn User
Lisa has the ability to move seamlessly from strategy to execution utilizing her deep skillset across branding, retail development and strategic revenue expansion, applying a focused growth mindset. Importantly, she’s built her businesses through strong relationship with peers, customers and teams. We worked together building alliances and product visibility for one of the all-time great brands. I still rely on her advice to this day when approaching new markets and business development analysis.
Doug M.
I was worked with Lisa at CityBook as a new Account Executive. Lisa was a true team leader who taught us how to craft strong creative solutions to best benefit our clients and position us to win over the competition. She's a creative out-of-the- box powerhouse with a great big picture perspective. If you are looking to be challenged, supported and driven to reach new career goals... you'll want to be on Lisa's team!
LinkedIn User
Lisa has the ability to move seamlessly from strategy to execution utilizing her deep skillset across branding, retail development and strategic revenue expansion, applying a focused growth mindset. Importantly, she’s built her businesses through strong relationship with peers, customers and teams. We worked together building alliances and product visibility for one of the all-time great brands. I still rely on her advice to this day when approaching new markets and business development analysis.
Experience
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The Desire Company
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United States
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Media Production
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1 - 100 Employee
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Enterprise Sales Director
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Nov 2022 - Present
The Desire Company matches brands and retailers with industry experts [not influencers!] to create conversion-driving product video content designed to live across the omni-channel shopper journey. These videos help drive sales, conversion and reduce returns. Since driving credibility with experts and building advocacy is core to build brands this is the last layer of education that drives purchases. The Desire Company matches brands and retailers with industry experts [not influencers!] to create conversion-driving product video content designed to live across the omni-channel shopper journey. These videos help drive sales, conversion and reduce returns. Since driving credibility with experts and building advocacy is core to build brands this is the last layer of education that drives purchases.
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Compass
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United States
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Real Estate
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700 & Above Employee
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Strategic Growth Manager
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Aug 2021 - Jul 2022
Relocated to Chicago to manage strategic growth for the company. Recruited top 10% of real estate agents from competitive brokerages and created strategic plan to resulted in attracting top talent. Compass built a modern real estate platform, pairing the industry’s top talent with proprietary technology. Relocated to Chicago to manage strategic growth for the company. Recruited top 10% of real estate agents from competitive brokerages and created strategic plan to resulted in attracting top talent. Compass built a modern real estate platform, pairing the industry’s top talent with proprietary technology.
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CityBook Magazine
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Houston, Texas Area
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Associate Publisher CityBook Magazine
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2018 - 2021
Secure and drive new business for the start-up, latest critically acclaimed luxury lifestyle magazine with more than 120,000 readers monthly. I have sold more new business , than any other staff -$1M+ annually. In addition create events and signature platforms resulting in sponsorship revenues of more than $250,000. Clients include national and local luxury retailers, upscale brands, healthcare clients, and more Secure and drive new business for the start-up, latest critically acclaimed luxury lifestyle magazine with more than 120,000 readers monthly. I have sold more new business , than any other staff -$1M+ annually. In addition create events and signature platforms resulting in sponsorship revenues of more than $250,000. Clients include national and local luxury retailers, upscale brands, healthcare clients, and more
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CultureMap
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Digital Sales Executive GOW Media
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2018 - 2020
CultureMap is the largest lifestyle digital network in Texas with more than 3M monthly unique visitors with multiple editions throughout Texas. I have sold the most new business in one year $250,000+ Assist in launching 2 new off-shoot sites that include a B to B site, and Automotive site. Create Print and digital media for clients including; display, social media, native, SEO/SEM, sponsorships, and events, Event sponsorships and marketing for event activations Clients range from national luxury retail to mid-tier and mass as well as local businesses and national consumer brands Show less
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Hearst Media Houston
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United States
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Advertising Services
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1 - 100 Employee
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Director Major Accounts
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2016 - 2018
Develop advertising strategies both digital and print for retail, hospitality, travel, with a focused on luxury accounts- New business expert using all media types across the Hearst network . Sold Most new business in the department +500k plus Develop advertising strategies both digital and print for retail, hospitality, travel, with a focused on luxury accounts- New business expert using all media types across the Hearst network . Sold Most new business in the department +500k plus
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Modern Luxury
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Book and Periodical Publishing
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300 - 400 Employee
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Houston Magazine Director of Business Development and Strategic Alliances
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2013 - 2016
Create and develop comprehensive marketing and advertising programs to support the editorial and advertising partners for all Houston Magazine publications both print and web site. Create new business and partnerships that enhance while delivering incremental revenue. Create and develop comprehensive marketing and advertising programs to support the editorial and advertising partners for all Houston Magazine publications both print and web site. Create new business and partnerships that enhance while delivering incremental revenue.
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Hearst Magazines
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United States
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Media Production
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700 & Above Employee
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Group Director, Brand Development
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2004 - 2012
Create and develop relevant branded programs for all of the Hearst Magazines titles; including Good Housekeeping, House Beautiful, Seventeen, Esquire and Cosmopolitan and more. Branded programs included advertising, special events and sponsorships. Responsible for creating long term strategic plans and retail channel distribution models, collaborating with licensees on all aspects of product development. Secure meetings with senior retail executives to assist in securing placement of branded merchandising programs Show less
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Sesame Workshop
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United States
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Media Production
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700 & Above Employee
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VP Retail Development
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1996 - 2000
Develop retail brand strategy for all Sesame Workshop properties across all categories in the consumer products division. Newly created position in the company to create a retail marketing strategy for licensees. ( 100+) across distributions and categories -Manage exclusive Kmart Sesame Street program-annual sales $250 million. Second largest licensee -$18 million guarantee over 3 years -Spearhead retail direct deals both exclusive brand launches and short-term programs. Programs sold to all major mass and specialty retailers. Resulting in more than $3 million in revenue each year Show less
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Education
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Indiana University Bloomington
Bachelor's Degree, Business, Management, Marketing, and Related Support Services
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