Experience

Freelance Promotions, Marketing and Public Relations

• Advertising Services
• 1 - 100 Employee

• Freelance Public Relations Director

  • Jul 2018 - Present



JBP

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance Public Relations & Communications Specialist

  • Jun 2022 - Present



Meeting Place

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Director

  • Mar 2022 - Jun 2022



FAB Comm

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Director

  • Jul 2021 - Mar 2022



JBP

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Jul 2018 - Jun 2021

  At JBP, I acted as client lead for a range of clients. From food & drink (such as the Kebab Alliance), to consumer products, property (L&Q), tech start-ups and energy clients (National Grid). I oversaw integrated communications and social strategies, from the creative brief to implementation, delivery, and the analysis of the impact of said campaign. I cultivated and maintained relationships with media contacts (incl. social influencers) and clients alike, as well as provided strategic advice to both the agency and clients, building on previous strong relationships. Key achievements, skills, and responsibilities: I managed teams, incl. motivational one-on-ones when needed, appropriate delegation, peer support and informal training. I believe nurturing and developing talent is key. My role also included pitching and gaining new business, and ultimately securing wins through inventive, creative proposals and presentations. I also grew client accounts, implemented, and created client’s forecasts, and managed cost-effective budgets of all sizes. Show less



FTI Consulting

• United States
• Business Consulting and Services
• 700 & Above Employee

• Director

  • Jul 2013 - Dec 2016

  Here, I coordinated and executed PR and digital consumer campaign innovations, within the Brand and Digital PR operation in FTI’s strategic communications segment. I was responsible for developing strategic programmes and acting as a consultant/adviser to clients across a complex mix of global and UK brands in the food, travel, retail, financial services and technology sectors. Core areas of expertise include team management, crisis management, integrating campaigns, social media engagement, event organisation, coordinating press trips and achieving on message coverage. Show less



Third City

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance Senior PR Consultant

  • Jun 2013 - Jul 2013

  Clients included NFU Mutual and Vue cinemas. For Vue this involved launching new cinemas with the glitz and glamour of Hollywood. This project included celebrity and media management as well as event organisation. For NFU mutual this included launching a 'Farm Safety First' campaign, involving advocate outreach, media relations, social media (planned thunderclap) and celebrity engagement. Clients included NFU Mutual and Vue cinemas. For Vue this involved launching new cinemas with the glitz and glamour of Hollywood. This project included celebrity and media management as well as event organisation. For NFU mutual this included launching a 'Farm Safety First' campaign, involving advocate outreach, media relations, social media (planned thunderclap) and celebrity engagement.



First Utility

• United Kingdom
• Utilities
• 100 - 200 Employee

• Consultant / In-house PR Manager

  • Jan 2013 - Jun 2013

  Seconded in house as PR Consultant/Manager for First Utility, the UK leading independent energy company via Grayling. Seconded in house as PR Consultant/Manager for First Utility, the UK leading independent energy company via Grayling.



Nexus

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Mar 2012 - Dec 2012

  Working across a mixture of consumer accounts including Welch's Grape Juice (Gerber), Astral Moisturising Cream, Zoflora (house cleaning product) and the Tea Guild. Working across a mixture of consumer accounts including Welch's Grape Juice (Gerber), Astral Moisturising Cream, Zoflora (house cleaning product) and the Tea Guild.



Havas London

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Account Manager PR

  • Apr 2011 - Mar 2012

  I managed and acted as main client contact for the following clients Bulgaria Tourist Board, Full Marks, Danone (Nutricia’s partnership with Carers UK) and Bimuno health products. From within the PR division I coordinated and worked alongside staff from all areas of the agency. I strategically managed multiple accounts and contributed to the effective development and implementation of a range of quality PR programmes. I managed and acted as main client contact for the following clients Bulgaria Tourist Board, Full Marks, Danone (Nutricia’s partnership with Carers UK) and Bimuno health products. From within the PR division I coordinated and worked alongside staff from all areas of the agency. I strategically managed multiple accounts and contributed to the effective development and implementation of a range of quality PR programmes.



Red Consultancy

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• Account Manager

  • Oct 2010 - Mar 2011

  I delivered high impact solutions across a diverse range of brands and products utilising my extensive understanding of strategy implementation and media relations experience to coordinate a broad spectrum of communications campaigns. I worked on many integrated campaigns with inter-agency teams including social media and design. My client’s included Grolsch beer, Barclays, Volkswagen and ODEON. I worked diligently, built on a strong contacts database, proactively engaged in new business and also managed events. Show less



World Animal Protection

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• In-House Press Office

  • May 2008 - Oct 2010

  I managed international animal welfare campaigns in the following areas: disaster management, anti-whaling, marine conservation, shark welfare, anti-bullfighting, factory farming, companion animals (strays) and working equines, through systematic implementation of comprehensive and innovative PR plans. My role combined consumer, corporate and travel PR through identifying key opportunities for placing WSPA in all types of media in both the UK and with internationally-based publications. I managed daily news updates, monitored and ensured key messages were relayed accurately, was responsible for all external communications and in charge of the PR concepts associated with the charity’s fundraising campaigns. I wrote and sold in press releases, including supporters’ regional case studies and travel PR (oversees treks). Managed events and stunts, drafted quarterly and yearly reports and analysed press cuttings. Show less



tigerbond

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Oct 2006 - May 2008

  Here, I worked for the company’s biggest clients, Specsavers, Mentos and on GlaxoSmithKline’s Malaria Awareness Campaign (MAC). I developed solid media relations experience and a strong background in managing my colleagues and pitching for new clients, project and time management skills and attention to detail. My role included writing internal reports for Account Directors, external reports for clients, organising brainstorms, monitoring budgets and working in teams to meet tight deadlines. I worked with international consumer journalists on MAC, where I established and demonstrated understanding of the international media environment. I achieved ‘Coverage of the Week’ and 'Employee of the Month’ on several occasions whilst at Beattie Communications. I worked on many events including Specsavers Diabetes UK Partnership launch, the star-studded Spectacle Wearer of the Year Awards and the giant Mentos and Diet Coke fountain of fizz that exploded on Embankment, October 2007 (which was mostly a social networking campaign but the stunt achieved national and broadcast coverage). The Specsavers Diabetes UK partnership included a high profile launch fronted by Sir Steve Redgrave and real-life stories throughout the campaign in national and regional press. The original fundraising target was smashed and we raised an amazing £150,000 for Diabetes UK. I highlighted important issues around retinopathy, eye care and digital retinal screening amongst people with diabetes, those at risk of developing it and the general public. I built up a strong press contacts database, strong knowledge of all media, understanding of strategy implementation and event management, excellent client relationships and excellent writing skills. Show less



Halogen PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Sep 2005 - Oct 2006

  I provided strategic communications services to property development and investment companies including ING Real Estate, F&C Asset Management, Lunson Mitchenall, Mermaid Quay (Cardiff), Queensmere Observatory shopping centre (Slough) and Gunwharf Quays at Portsmouth Harbour. My role comprised writing press releases, analysing press cuttings, monthly reports, budget admin, networking, building partnerships and establishing good relationships between clients. Evaluating commercial impact and crisis management. Maintaining and printing and designing brochures. It also included assissting centre managers with general publicity and crisis management. Good negotiation skills, able to persuade effectively and deliver convincing arguments. I worked on the following celebrity events that were full to capacity with press from publications ranging from the Property Week to the Times. I have maintained a rapport with the journalists that attended these events and as a result, built up an extensive contacts database. The events included Peter Andre turning on the Slough shopping centre Christmas lights, Ben Fogle and James Cracknell opening a Gazeley eco warehouse, Lunson Mitchenall’s 25th Birthday and Charlotte Church visiting Mermaid Quay. Show less