Director of Growth

• Jun 2023 - Present

Marketing Project Manager

• Aug 2022 - Jun 2023

• Support the marketing team in key projects such as content, website, product marketing, marketing operations, video and special projects such as ProductCon or Proddy Awards • Chief of staff for the marketing organization • Capacity planning and Marketing roadmap • Project lead of Marketo Implementation • Support in cross-departmental collaboration • Productivity lead on Slack Project • Successfully managing multiple major and concurrent projects • Organization of… Show more • Support the marketing team in key projects such as content, website, product marketing, marketing operations, video and special projects such as ProductCon or Proddy Awards • Chief of staff for the marketing organization • Capacity planning and Marketing roadmap • Project lead of Marketo Implementation • Support in cross-departmental collaboration • Productivity lead on Slack Project • Successfully managing multiple major and concurrent projects • Organization of team-building activities and employee branding

Marketing Project Manager

• Jan 2022 - Jun 2022

• Web Management • Campaign Management • Implementation of Scrum • Tool Management • Documentation & Processes • Localization

Web Producer

• Jul 2021 - Jan 2022

• Manage multiple concurrent web marketing projects end-to-end, including coordination of resources, meetings,deliverables and feedback. • Drive cross-functional stakeholder conversations, decisions, program documentation and deliverables. • Set and communicate deadlines, timelines and dependencies to all team members to ensure all projects are on track, on time, and within budget • Gather internal stakeholder requirements and specs to guide designers and developers • Ensure the… Show more • Manage multiple concurrent web marketing projects end-to-end, including coordination of resources, meetings,deliverables and feedback. • Drive cross-functional stakeholder conversations, decisions, program documentation and deliverables. • Set and communicate deadlines, timelines and dependencies to all team members to ensure all projects are on track, on time, and within budget • Gather internal stakeholder requirements and specs to guide designers and developers • Ensure the proper web analytic tracking/parameters are implemented • Facilitate cross-functional team communication and escalate issues and delays when necessary. • Partner with key stakeholders to optimize end-to-end operational planning and processes and identify areas of opportunity for improvement. • Assure the quality of web pages by closely monitoring QA processes • Measure results of projects and report on effectiveness of initiatives to senior leaders. • Align projects and initiatives to company goals and ensure proper prioritization and resources are allocated effectively across web projects. • Build web pages and make changes to existing pages on-the-fly as needed; support resource center and blog; contribute to other web projects and initiatives as deemed necessary. • Responsible for ensuring the website security and compliance with all data privacy regulations including GDPR, CCPA, and cookie management. • Familiarity with tracking plug-ins and management of existing and hidden pages.

Corporate Content Manager

• Feb 2020 - Jul 2021

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. • Corporate Content Management • Website Management and Maintenance • Growth hacking • Project Management • Branding • Social media • Content Enablement • Customer Marketing • Content Localisation • SEO • Copywriting for email marketing, sales cadences, ads and blog

Digital Communications and Brand Manager

• May 2019 - Feb 2020

• Leading the new website project • Overseeing the coherence of EU's 6 websites, updating photos, videos and text • Develop and maintain EU's advertising brand voice and visual guidelines • Competitor and customer insights analysis as well as analysing our brand positioning • Maintaining brand integrity across all EU’s marketing initiatives and communications • Develop and execute marketing campaigns aimed at communicating our brand message • Rebranding project… Show more • Leading the new website project • Overseeing the coherence of EU's 6 websites, updating photos, videos and text • Develop and maintain EU's advertising brand voice and visual guidelines • Competitor and customer insights analysis as well as analysing our brand positioning • Maintaining brand integrity across all EU’s marketing initiatives and communications • Develop and execute marketing campaigns aimed at communicating our brand message • Rebranding project 2019 • Updating EU’s visual brand guidelines, brand vision and value proposition for short as well as long term • Use customer and trend research to create strategies that will change how potential students perceive the brand • Build and measure customer obsessed content across channels

Digital Communications Manager

• Jul 2018 - May 2019

• Global social media strategy • Alignment of online and offline branding ( 8 Social Media accounts, 6 Websites, EU Merchandise) • Overseeing the website updates, while visually enhancing EU’s brand identity and aligning the website and social media marketing strategy • Influencers Marketing campaign within the student body • Collaborating on digital and printed ad campaigns and brochure material • Participating in events (300+ people) live social media coverage, conducting… Show more • Global social media strategy • Alignment of online and offline branding ( 8 Social Media accounts, 6 Websites, EU Merchandise) • Overseeing the website updates, while visually enhancing EU’s brand identity and aligning the website and social media marketing strategy • Influencers Marketing campaign within the student body • Collaborating on digital and printed ad campaigns and brochure material • Participating in events (300+ people) live social media coverage, conducting interviews, organizing photo shoots • Identifying key drivers across all social platforms to optimize future content and programs • Work closely with the Content, Design and Sales Team to coordinate always-on postings and content initiatives • Collaborating with key students on a variety of events, projects, vlogs, blogs or social activities

Community Manager

• Jun 2017 - Jun 2018

• Administering EU’s social media profiles for all four campuses, ensuring they’re on brand and up to date. • Multi-channel campaign planning • Ensure that social platforms operate in real-time, providing dynamic content and interaction with audiences. • Developing a global social media strategy for EU's four campuses, utilising Instagram, Facebook, LinkedIn and Twitter. • Analyze datas on social media (Instagram Insight, Facebook insight, Google Analytics...) • Closely… Show more • Administering EU’s social media profiles for all four campuses, ensuring they’re on brand and up to date. • Multi-channel campaign planning • Ensure that social platforms operate in real-time, providing dynamic content and interaction with audiences. • Developing a global social media strategy for EU's four campuses, utilising Instagram, Facebook, LinkedIn and Twitter. • Analyze datas on social media (Instagram Insight, Facebook insight, Google Analytics...) • Closely collaborating with our in house design and communication department, online marketing as well as sales. • Identify key drivers across all social platforms to optimize future content and programs • Building relationships with the students, incorporating their EU experience into our social media channels. • Ensuring EU's key messages reach our target audience in the most unique and creative ways. • Creating, publishing and sharing text, news, pictures and video content. • Engaging with influencers and responding to all comments and enquiries. • Coming up with ideas to boost engagement and attract new followers. • Keeping up to date with trends in social media marketing and digital technology. • Attending events to provide live social media coverage. • Writing SEO optimized content to promote events.

Marketing & Web Content Specialist

• Apr 2016 - Apr 2017

Undertaking Market Research and competitor analysis used as benchmarking Analysis, translation and localization of content for the German and English speaking website. Analysis & improvement of SEO strategies: Meta Titles, Meta Tags, Meta Descriptions. Resolution of Parsing Corner tickets, qualification of new sources to be parsed. Quality management of poison words & stop words. Keyword analysis & SERP analysis. Database analysis: creation and management property types… Show more Undertaking Market Research and competitor analysis used as benchmarking Analysis, translation and localization of content for the German and English speaking website. Analysis & improvement of SEO strategies: Meta Titles, Meta Tags, Meta Descriptions. Resolution of Parsing Corner tickets, qualification of new sources to be parsed. Quality management of poison words & stop words. Keyword analysis & SERP analysis. Database analysis: creation and management property types, job types, geo data, poison words & stop words databases. Content creation and management: regular blog & social media posts. Copywriter, translation and localisation of FAQs. Company reviews management and user support. Social Media Marketing and engaging with customers on Trovit's Twitter and Linkedin channel Performing Influencer Marketing, acquisition and retention Providing customer support over Zendesk Show less Undertaking Market Research and competitor analysis used as benchmarking Analysis, translation and localization of content for the German and English speaking website. Analysis & improvement of SEO strategies: Meta Titles, Meta Tags, Meta Descriptions. Resolution of Parsing Corner tickets, qualification of new sources to be parsed. Quality management of poison words & stop words. Keyword analysis & SERP analysis. Database analysis: creation and management property types… Show more Undertaking Market Research and competitor analysis used as benchmarking Analysis, translation and localization of content for the German and English speaking website. Analysis & improvement of SEO strategies: Meta Titles, Meta Tags, Meta Descriptions. Resolution of Parsing Corner tickets, qualification of new sources to be parsed. Quality management of poison words & stop words. Keyword analysis & SERP analysis. Database analysis: creation and management property types, job types, geo data, poison words & stop words databases. Content creation and management: regular blog & social media posts. Copywriter, translation and localisation of FAQs. Company reviews management and user support. Social Media Marketing and engaging with customers on Trovit's Twitter and Linkedin channel Performing Influencer Marketing, acquisition and retention Providing customer support over Zendesk Show less

Function Supervisor for Meetings and Events

• Aug 2014 - Oct 2015

Leading a team of up to 10 people Customer service Communication with the client Working towards marketing targets Room setups Running of events Leading a team of up to 10 people Customer service Communication with the client Working towards marketing targets Room setups Running of events

Marketing Sales Intern

• Aug 2014 - Jan 2015

Updating Social Media channels Supporting the re-branding process Helping to organise events to promote the hotel Responding to guests emails Updating the hotel’s database (Salesforce) Updating Social Media channels Supporting the re-branding process Helping to organise events to promote the hotel Responding to guests emails Updating the hotel’s database (Salesforce)