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Cate Cassarchis

Lisa is a passionate and driven practitioner.

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Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Apr 2013 - Present

      Senior marketing consultant with expertise in Brand Strategy, Business Development, Marketing Communications, Advertising and Creative Development, Consumer Research, Project Management, Organisation Strategy, and Income Development for NFPs. Senior marketing consultant with expertise in Brand Strategy, Business Development, Marketing Communications, Advertising and Creative Development, Consumer Research, Project Management, Organisation Strategy, and Income Development for NFPs.

    • Australia
    • Artists and Writers
    • 200 - 300 Employee
    • General Manager Marketing & Communications
      • Nov 2001 - Dec 2012

      General Manager, Marketing and Communications from 2007 until 2012, responsible for Marketing, Media, Members, Front of House, Graphic Design and Photographic Services teams. Marketing Director from 2001 until 2007, responsible for Marketing and Sponsorship. General Manager, Marketing and Communications from 2007 until 2012, responsible for Marketing, Media, Members, Front of House, Graphic Design and Photographic Services teams. Marketing Director from 2001 until 2007, responsible for Marketing and Sponsorship.

    • New Zealand
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Marketing Manager
      • 1999 - 2001

      Head of Marketing for Quick Serve Meals business unit, reporting to the Managing Director. Head of Marketing for Quick Serve Meals business unit, reporting to the Managing Director.

    • Advertising Services
    • 1 - 100 Employee
    • Strategic Planner
      • 1997 - 1999

      Advertising and promotional planning and evaluation for Telstra's marketing communications team and servicing Telstra's consumer divisions. Advertising and promotional planning and evaluation for Telstra's marketing communications team and servicing Telstra's consumer divisions.

    • Architecture and Planning
    • National Marketing Manager - Dulux
      • 1994 - 1996

      Responsible for marketing the Dulux brand to consumer markets. Responsible for marketing the Dulux brand to consumer markets.

    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Assistant Brand Manager to Senior Brand Manager
      • 1989 - 1994

      Responsible for product development, consumer research, promotion and profitability to net contribution level for selected Personal Care products and later managed leading brands including Radiant. Responsible for product development, consumer research, promotion and profitability to net contribution level for selected Personal Care products and later managed leading brands including Radiant.

Education

  • University of Melbourne
    Bachelor of Commerce (B.Com.), Majors in Economics and Commercial Law
    1983 - 1988

Community

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