Lisa Safran
Senior Marketing Communications Manager at Kopin Corporation- Claim this Profile
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Bio
Experience
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Kopin Corporation
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United States
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Semiconductor Manufacturing
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100 - 200 Employee
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Senior Marketing Communications Manager
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Jan 2016 - Present
•Forecasts annual technology product sales •Grows existing customer accounts and wins new business in vertical markets specific to consumer, industrial and enterprise•Budgets and plans all aspects of corporate events (anniversary parties, trade show booths, cocktail receptions, panel discussions)•Develops messaging and content to promote corporate events (CTA emails, press kits, social media calendars, presentations, talking points, FAQs)
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Marketing Communications Manager
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Feb 2009 - Dec 2015
•Coordinated company booths at domestic trade shows (CES, AWE, SID Display Week, ARIA) and meticulously managed the logistics (selected and reserved booth space, ordered and scheduled show services, worked with third party booth vendors to select, design and brand trade show booths, registered company attendees, oversaw packing and shipment of demo equipment)•Managed social media marketing campaigns, developed/shared relevant content (industry news, company/product announcements, company attendance at events), posted to Twitter, Facebook and LinkedIn and monitored audience growth and ROI•Generated mass distribution emails (newsletters, press releases, trade show tour announcements, general company news) for key stakeholders•Maintained all marketing materials including feature sheets, specs, brochures and photography Show less
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Program Manager
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Jul 2009 - Jul 2010
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Sales and Marketing Communications Coordinator
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Dec 2005 - Feb 2009
•Responsible for logistics and administration of sales and marketing activity•Reviewed incoming small and large volume purchase orders and tracked through order shipment•Prepared quotations and communicated with customers•Organized and maintained records of all purchase orders and quotations•Acted as project manager on small custom order projects•Assisted in planning of annual trade show booth•Performed detailed analysis of order forecasts, shipments and order backlog
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Content Writer
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Mar 2011 - Present
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Assistant to the Director of Development
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Oct 2004 - Aug 2005
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Better Business Bureau
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United States
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Non-profit Organization Management
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700 & Above Employee
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Information Specialist
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Jun 2003 - Aug 2004
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University of Rhode Island
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Higher Education
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700 & Above Employee
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Tour Guide
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Sep 2000 - May 2004
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Education
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Boston University
MS, Public Relations -
University of Rhode Island
BA, Communication Studies and English