Manager of Real Estate Solutions

• Aug 2018 - Present

General Manager/ Vice President, Retail

• May 2013 - Jun 2018

Served as the retail expert on massive 72-acre mixed-use redevelopment project from planning and demolition phases to implementation and grand opening phases. Managed an 800,000 SF regional shopping center prior to demolition.Accomplishments: Promoted to VP of retail with Frew Development Group within first 6 months of employment, Increased assessed property value by 10 times in just four years, created and saved over 750 jobs, Negotiated new leases and lease renewals of more than 330,000 SF, Redevelopment of infrastructure of 72 acre redevelopment and over 470,000 SF of new and renovated buildings, Rebuilt Westdales’s reputation within community and relationships with retailers and City leaders, 2013 was the first profitable year for Westdale in recent years, implemented marketing programs responsible for increased customer traffic and new database of over 1000 customers, Hosted events totaling over 15,000 participants and raised funds of over $640,000 for area non profits in 2013, Secured a $650,000 Iowa Economic Development Grant.

Director of Marketing and Business Development

• Jan 2012 - May 2013

Developed and implemented strategic marketing initiatives for regional retail center as well as for corporate retail owners / managers Macerich and Simon.Awards / Accomplishments:2009 -Macerich Corporate M Award for Marketing Excellence, 2006 and 2010- Achieved Senior Certified Marketing Director designation from International Council of Shopping Centers, 2006- Macerich Company Award winner for Greatest Impact to the Bottom Line, 2004, 2006 and 2009 -International Maxi Marketing Award Finalist from International Council of Shopping Centers, 2002 -Awarded International Maxi Merit Award for Marketing from the International Council of Shopping Centers, 2002- Earned Certified Marketing Director designation from International Council of Shopping Centers, 2000 -Citation of Excellence from The Advertising Federation of Cedar Rapids

Senior Marketing Manager

• Jun 2000 - Dec 2011

• Effectively managed a $500,000 annual marketing budget for 700,000 square foot shopping center with consistently less than one percent annual variance.• Created and implemented marketing plans to maximize sales and drive customer traffic at center• Gift Card Specialist responsible for aiding in development of prepaid corporate gift card programs with sales of $150,000,000, initial roll out and training for both Visa and American Express programs nationwide. Served as primary source for all gift card components and procedures. • Grew single local corporate gift card account to more than $9,000,000 in sales annually.• Partnered with area non-profit groups and implemented on mall programing that generated over $100,000 annually for fundraising efforts. • Implemented a School Cents marketing program that directly impacted mall sales by up to nearly $1,000,000 annually• Donated over $325,000 to area high schools though School Cents program• Authored or assisted in 12 non-profit grant applications for area non-profits totally $6000 in grants• Focus on increased NOI through sales and traffic generation, media sales and sponsorship as well as expense reduction • Secured local and implemented corporate programs and sponsorships worth up to $150,000 • Managed mall’s website, emails and social media efforts• Developed and taught a corporate-wide, nine month, comprehensive industry course to incoming marketing professionals• Served on elite committee to develop and implement corporate marketing programs for national portfolio of eighty regional and super regional shopping centers• Developed, conducted and analyzed market and shopper research projects for both demographic and psychographic information• Developed merchant programs to build relationships, retain merchants and drive sales• Maintained high image and status of the property through public relations efforts within the community• Primary liaison between center and community organizations

Property Manager

• Mar 1999 - Jun 2000

Oversaw all aspects of operations, marketing, housekeeping, security, and staff for major retail center including:• Managed overall Center budget including marketing, operations, and administration• Built strong relationships with tenants and provided high quality service to them through consistent communication and events• Recruited perspective tenants, negotiated long term leases, executed all specialty leasing• Initiated efforts to enhance property’s market status with high focus on market image and tenant retention• Increased and secured income production of the Center through a specific asset management plan including projection of occupancy, image, rental rate, value enhancement opportunities and marketing.• Created and implemented all Center marketing, including special events, promotions and community activities to maximize sales and drive customer traffic• Reduced operating expenses to keep the property competitive in the marketplace, while improving the quality of services to the tenant base• Initiated individual monthly meetings with all store managers to discuss sales, promotions, and concerns• Primary liaison between the Center and community, City and University of Iowa officials• Supported numerous community and University of Iowa groups through donations and event participation• Involvement with local non-profit organizations on a continuous basis through raising community awareness, fund raising and volunteer efforts Accomplishments: Served as Downtown Association Board Member, Promotions Committee Member, Downtown Iowa City committee member