Lisa Richardson
Senior Client Development Specialist at Elevation B2B Marketing- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
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Bio
Experience
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Elevation Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Senior Client Development Specialist
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Aug 2016 - Present
As a Client Development Specialist, I seek to understand the marketing needs of our potential customers and offer a consultative approach to assist them with having greater marketing success. Perform lead generation, marketing and client development for a full service, B2B only marketing services firm. We create customized marketing campaigns for companies to add value to their current marketing situations. • Bring value to companies in various B2B sectors like technology, agriculture, turf, mining, construction, business services and manufacturing • Lead generation, qualifying leads, appointment setting and other business development duties • Actively seek out and build partnership with organizations for mutual benefit • Perform active research in the major industries we service to better understand potential business needs to help drive strategic solutions • Cultivate relationships with decision makers and influencers
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TravelCenters of America
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United States
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Retail
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700 & Above Employee
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General Manager
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Jan 2015 - Aug 2016
The Quick-Serve Restaurant General Manager (GM) provides the leadership for the marketing and operations functions for the QSR Profit Center(s). This includes the hiring/staffing, training, development, and supervision of the staff to maximize the QSR’s profitability by building and maintaining a strong loyal customer base within company policies. Expected that the General Manager will work to the build and maintain a strong, dynamic QSR team by communicating a clear vision and give direction on marketing, personnel, financial/P&L, operational, accounting, and site appearance issues. Assures the profit center meets or exceeds its budgeted and is maintained to company standards. • Responsibilities included day-to-day operations, employee management and scheduling • Ordered inventory and managed food cost control • Hired and trained new employees
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Subway
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Restaurants
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700 & Above Employee
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Store Manager
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Jun 2010 - Jan 2015
• Reported directly to owner and managed daily operations • Managed a team of ten employees • Handled scheduling, labor, inventory control, food ordering and customer service • Reported directly to owner and managed daily operations • Managed a team of ten employees • Handled scheduling, labor, inventory control, food ordering and customer service
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Televerde
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United States
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Business Consulting and Services
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300 - 400 Employee
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Marketing Sales Representative
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Feb 2007 - Dec 2009
• Consistently exceeded campaign objectives, and expectations for marketing projects including event recruitment, lead generation, appointment setting and profiling • Mentored and motivated others through training of new hires while providing knowledge transfer to fellow team members • Launched calls to high level executives and key business decision makers to identify challenges and match campaign criteria • Utilized as a troubleshooter for struggling campaigns while making recommendations for improvement
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Education
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Rio Salado College
Certification, Business Technology