Experience

Ascenda

• Singapore
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Account Manager

  • Oct 2021 - Present



David Jones

• Australia
• Retail
• 700 & Above Employee

• Marketing Lead - Financial Services

  • Oct 2019 - Oct 2021



American Express

• United States
• Financial Services
• 700 & Above Employee

• Marketing Executive

  • Apr 2018 - Jul 2019

  During my time at American Express, my key responsibilities were to: • Develop marketing strategy for 15 partners in 19 markets across Europe, identifying touch points and communication approach for all stages of the merchant’s life cycle. • Manage end-to-end production and execution of multi-channel merchant welcome and engagement programs across multiple markets. • Support and actively engage partners, acting as main marketing point of contact. • Drive development of new ‘light touch’ websites in select markets, working through regulatory and legal requirements. • Support regulatory and compliance teams, delivering required communication to merchants across Europe to ensure they are informed of any regulation changes. • Act as brand guardian, develop content and marketing materials consistent with brand tone of voice and within brand guidelines.



National Landlords Association

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Senior Marketing Executive

  • Oct 2017 - Apr 2018

  As a Senior Marketing Executive, my key responsibilities were to: • Manage Commercial Services, Recognised Supplier Programme and Courses portfolios, including e-campaigns, content development and social media management • Manage of creative agency and coordinate delivery of UK Landlord magazine including commercial revenue generation • Update website and marketing materials in line with brand development project. As a Senior Marketing Executive, my key responsibilities were to: • Manage Commercial Services, Recognised Supplier Programme and Courses portfolios, including e-campaigns, content development and social media management • Manage of creative agency and coordinate delivery of UK Landlord magazine including commercial revenue generation • Update website and marketing materials in line with brand development project.



Bank of Queensland

• Australia
• Financial Services
• 700 & Above Employee

• Marketing Advisor

  • May 2016 - Aug 2017

  BOQ is one of Australia's leading regional banks and a true challenger brand in the banking and finance category. As a Marketing Advisor working across the core Lending and Deposits portfolios, my key responsibilities were to:• Develop product marketing strategies with a core focus on lending and deposits portfolio• Lead the development of advertising and media agency briefs and briefing process • Manage end-to-end production and execution of product marketing campaigns• Weekly reporting, analysis and optimisation to maximise the return on investment for all campaigns and promotions in market• Communicate and present results to internal and external parties including senior stakeholders and executives• Act as brand guardian, develop content and marketing materials consistent with brand tone of voice and within brand guidelines• Update website, review and approve changes in CMS to ensure all information is current and up to date with latest rates and promotions• Compile competitor / industry reviews and analysis to feed into development of relevant marketing strategies• Assist in the development of annual marketing plan

• Marketing Assistant

  • Mar 2015 - May 2016



SilverChef

• Australia
• Financial Services
• 100 - 200 Employee

• Marketing Administrator

  • Oct 2013 - Jan 2015



InterSafe

• Graphic Designer

  • Apr 2012 - Oct 2013