Lisa Mispagel

Marketing Automation Manager at Supplies on the Fly
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Location
St Louis, Missouri, United States, US

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5.0

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Realtor Adam Kruse - St. Louis

I am the broker/owner of The Hermann London Group. We are a residential and commercial real estate brokerage with offices in Maplewood, MO. I was the main person that Lisa Mispagel reported to during her many years working with our company. I am writing this letter in an effort to let any future providers of jobs for Lisa know that I would highly recommend her. She started as an intern, and we liked her so much that we didn't want to let her go. Lisa’s work ethic, professionalism, and strong ability to be a

Stephanie Dorssom

Lisa was a colleague of mine at Husch Blackwell for a number of years and during that time I witnessed her willingness to help the client development team in all areas that were needed to satisfy strategic goals. She routinely offered to assist with client events, train team members on digital marketing software, document email marketing and website best practices, and was willing to pitch in anywhere that was needed. Lisa is a self-managed employee that requires little supervision and can make strategic and sound decisions, yet understands when to keep management informed. She is hard-working, dedicated, loyal and strives to do the best for the team and the company as a whole. She would be a terrific asset to any organization.

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Experience

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Marketing Automation Manager
      • May 2022 - Present

      • Manage email campaigns with design team to bring templates, calls-to-action and content to life • Work with data team to segment lists based on customer email engagement and website interactions • Create and manage email journeys and automations; utilize automation to improve operational efficiencies and grow the bottom line. • Coach internal teams on email best practices • Work with internal teams to develop email-marketing strategies • Leverage data analysis to create KPIs and benchmarks for email performance • Collaborate with sales, merchandising, marketing and other internal stakeholders on how to best to utilize Salesforce Marketing Cloud and platform capabilities • Serves as a key business resource and platform administrator of Salesforce Marketing Cloud Instance • Strategized, managed and executed IP warming for new instance of Salesforce Marketing Cloud within first month of employment Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Platform Specialist
      • Apr 2020 - Apr 2022

      Responsible for managing all aspects of email and SMS marketing campaigns in Salesforce Marketing Cloud for company's marketplace insurance product. Create email journeys and automations in Salesforce Marketing Cloud in an effort to segment contacts and improve personalization and engagement for members, as well as leverage marketing automation to improve marketing functions. Monitor and analyze email campaign analytics to determine next steps for campaigns, to determine overall success of campaign and to strategize future campaigns. Show less

    • United States
    • Law Practice
    • 700 & Above Employee
    • Digital Marketing Coordinator
      • Aug 2017 - Apr 2020

      Created and managed all internal and external email marketing campaigns, coordinated digital marketing campaigns, including e-mail, social media and website marketing efforts. Analyzed digital campaigns using web and email web analytic programs as well as assisted with general website maintenance. Also assisted with podcasts, blogs and was an instrumental part in re-branding and new website launch.

    • Accounting and Marketing Coordinator
      • Dec 2014 - Aug 2017

      Supported C-level marketing and accounting executives and assisted event planners with planning, coordinating and executing external and internal events, as well as, CRM updates and posting events to the firm website. Provided assistance to communications team by coordinating and submitting surveys and nominations firm-wide, as well as various other projects. Ordered and handled firm wide requests for marketing promotional items, banners and brochures

    • Legal Administrative Assistant
      • May 2003 - Dec 2014

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Social Media & Content Specialist
      • Jan 2011 - Apr 2020

      Created and maintained social media accounts to ensure messages are supportive and consistent with marketing strategies Communicated and worked with internal teams to gather data/information and manage expectations Assisted in developing a social media presence, engaging in dialogues and answering questions where appropriate. Drafted and edited blog posts to guarantee high content quality. Wrote SEO content such as guest blog posts and informational articles. Planned, coordinated and executed various client facing and charitable events for agency Show less

Education

  • University of Missouri-Saint Louis
    Communications, Marketing, Public Relations, Communications
    2006 - 2011

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