Experience

SafeAI, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2021 - Present

  Santa Clara, California, United States CMO responsible for global brand building, awareness, product evangelization and media relations for a Silicon Valley-based autonomous tech company with offices in Perth, Tokyo and New Delhi. SafeAI retrofits heavy vehicles for autonomous use in global mining and industrial construction industries. By building a software platform with advanced, industry-specific technology, SafeAI enables off-highway equipment owners to transform existing machines through our retrofit AV technology (to… Show more CMO responsible for global brand building, awareness, product evangelization and media relations for a Silicon Valley-based autonomous tech company with offices in Perth, Tokyo and New Delhi. SafeAI retrofits heavy vehicles for autonomous use in global mining and industrial construction industries. By building a software platform with advanced, industry-specific technology, SafeAI enables off-highway equipment owners to transform existing machines through our retrofit AV technology (to any vehicle), and open and interoperable platform (supports mixed fleet). Our autonomy solutions deliver significant gains through increased productivity, safety and cost savings. Currently serving customers and partners in Australia, Japan, India, Canada and the Americas. Show less



Kore 4

• United States
• Truck Transportation

• Chief Marketing Officer

  • Mar 2021 - Oct 2021

  Chicago, Illinois, United States CMO for a family of companies that serve the freight industry with unrivaled financial hedging products, data tools, 3PL and OTR trucking services.



inAssist Health Management Solutions

• United States
• Information Services
• 1 - 100 Employee

• Chief Growth Officer

  • Jul 2020 - Mar 2021

  Franklin, Tennessee, United States Helping a great niche company, grow bigger through operational scale, product development, awareness marketing, strategic partnerships and channel expansion. inAssist is a highly sought after service provider of comprehensive medical bill management, auditing, remediation, HIPAA liability protection, and privacy solutions to Entertainment and Business Management firms. Over 40% of Business Management firms use inAssist today, entrusting us to securely service more than 12,000 high net… Show more Helping a great niche company, grow bigger through operational scale, product development, awareness marketing, strategic partnerships and channel expansion. inAssist is a highly sought after service provider of comprehensive medical bill management, auditing, remediation, HIPAA liability protection, and privacy solutions to Entertainment and Business Management firms. Over 40% of Business Management firms use inAssist today, entrusting us to securely service more than 12,000 high net worth and celebrity individuals and families since 2010. HealthLock (powered by inAssist) is our Direct to Consumer product offering secure Medical Protection services, Fraud Alerts and remediation to any U.S. individual that deals with out-of-pocket medical expenses and the headaches of medical bills. Show less



FreightWaves

• United States
• Online Audio and Video Media
• 100 - 200 Employee

• Chief Audience Officer

  • Oct 2019 - Jan 2020

  Chattanooga, Tennessee Area Executive team member of a high growth digital media, data and analytics company serving the global freight and logistics markets. Was instrumental in launching, marketing and growing a family of brands and unique businesses under the FreightWaves umbrella, including FreightWaves digital news media organization; SONAR SaaS data and analytics platform; FreightWaves Live Event series; and commercialization of Trucking Freight Futures Contracts. As Chief Audience Officer, was responsible… Show more Executive team member of a high growth digital media, data and analytics company serving the global freight and logistics markets. Was instrumental in launching, marketing and growing a family of brands and unique businesses under the FreightWaves umbrella, including FreightWaves digital news media organization; SONAR SaaS data and analytics platform; FreightWaves Live Event series; and commercialization of Trucking Freight Futures Contracts. As Chief Audience Officer, was responsible for helping to evolve FreightWaves from a traditional, linear funnel-based organization, to a Flywheel “attract, engage and delight” model. This included leveraging data insights and CDP tools to better understand and optimize our prospects and customers’ journey and engagement across all FreightWaves channels and offerings.

• Chief Retention & Success Officer

  • Jun 2019 - Oct 2019

  Chattanooga, Tennessee, United States Built a ground up internal customer success team to support FreightWaves SONAR (SaaS) platform customer base. Developed strategy and support tools for a robust library of web based resources, weekly webinars, product training videos and in person training sessions to ensure successful customer adoption. Closely managed KPIs and consistently achieved, or beat, month over month customer retention, renewal and growth targets.

• Chief Marketing Officer

  • Apr 2018 - Jun 2019

  Chattanooga, Tennessee Area Chief marketer at FreightWaves. Was responsible for marketing strategies, team development and execution across a family of FreightWaves assets. Including, brand and positioning, awareness marketing, public relations, demand generation, website and landing page strategies, daily newsletter and email campaigns, digital media and asset creation, graphic design, videographer and social media teams, large scale industry event development and execution, strategic partnership negotiations, and… Show more Chief marketer at FreightWaves. Was responsible for marketing strategies, team development and execution across a family of FreightWaves assets. Including, brand and positioning, awareness marketing, public relations, demand generation, website and landing page strategies, daily newsletter and email campaigns, digital media and asset creation, graphic design, videographer and social media teams, large scale industry event development and execution, strategic partnership negotiations, and creation of new revenue generating opportunities. Global digital news organization: www.freightwaves.com SaaS based freight market data and analytics platform (SONAR): www.freightwaves.com/sonar Trucking Freight Futures: www.freightwaves.com/freight-futures Transparency, MarketWaves and FW Live industry events: https://www.freightwaves.com/live-chi



Comdata

• United States
• Financial Services
• 700 & Above Employee

• VP Product Strategy and Marketing, Small Fleets - NAT

  • Sep 2017 - Apr 2018

  Greater Nashville Area, TN Responsible for driving product innovation, new feature development and marketing for a suite of payment products within Comdata's North American small fleet trucking division. • Launched a set of initiatives designed to help a large, outbound sales force understand a broad new customer segment for Comdata’s small fleet products, including customer interviews, product journey mapping, persona development, competitor profiles and product sales sheets. • Developed a new CRM based… Show more Responsible for driving product innovation, new feature development and marketing for a suite of payment products within Comdata's North American small fleet trucking division. • Launched a set of initiatives designed to help a large, outbound sales force understand a broad new customer segment for Comdata’s small fleet products, including customer interviews, product journey mapping, persona development, competitor profiles and product sales sheets. • Developed a new CRM based on-boarding experience for customers designed to significantly improve top of funnel lead capture, product engagement, and email nurturing campaigns. • Led a complex, multi-stage re-design of a core product feature involving unique payment terms and credit limits for over 20K customers. Show less



FreightWaves

• United States
• Online Audio and Video Media
• 100 - 200 Employee

• CMO

  • May 2016 - Jul 2017

  Greater Nashville Area, TN First hire employee and executive leader at a start up developing the world’s first financially settled Trucking Freight Futures contracts, and a news blog (freightwaves.com) designed to elevate awareness and product need for risk management tools in trucking. • Established brand strategy, creative development, and positioning for multiple offerings and their digital assets including: branding, product websites, blog, social media channels, infographics, and product use cases. •… Show more First hire employee and executive leader at a start up developing the world’s first financially settled Trucking Freight Futures contracts, and a news blog (freightwaves.com) designed to elevate awareness and product need for risk management tools in trucking. • Established brand strategy, creative development, and positioning for multiple offerings and their digital assets including: branding, product websites, blog, social media channels, infographics, and product use cases. • Generated awareness for a nascent product concept through earned media coverage, thought leadership content, speaking engagements, demand generation marketing campaigns, social media and the news blog (freightwaves.com), which has since grown to become the world's largest media, high frequency data, and price reporting agency for the global supply chain. • Executive contributor on company growth and product roadmap strategy and development, team building, VC fund raising, technology partnership development, corporate governance and compliance. Show less



edo Interactive

• SVP, Strategic Partnerships

  • Aug 2009 - Oct 2015

  Nashville, TN Executive team member and early stage employee of a venture backed start up that synched payments and advertising through a proprietary, digital advertising card linked offers (CLO) platform. Responsible for evangelizing and marketing a nascent advertising technology platform and driving channel growth and awareness through strategic financial institution (FI) partner platforms. • Identified new market opportunities, negotiated performance based partner agreements and led execution of… Show more Executive team member and early stage employee of a venture backed start up that synched payments and advertising through a proprietary, digital advertising card linked offers (CLO) platform. Responsible for evangelizing and marketing a nascent advertising technology platform and driving channel growth and awareness through strategic financial institution (FI) partner platforms. • Identified new market opportunities, negotiated performance based partner agreements and led execution of complex data integrations and multi-channel marketing plans with Capital One, Visa Inc., Visa Europe, Discover Financial, USAA, H&R Block and several others. • Over 4 years, helped to grow edo's cardholder network from ~120K cardholders, to over 42M through new partner acquisition and retention, strategic marketing plans and growth tactics, and continual product optimization within partner's debit and credit cardholder networks. • Built a Customer Success team to drive retention and growth of existing FI partners and cardholders in network through performance based marketing tactics and product enhancements. • Developed white label, and edo Prewards branded, B2B2C multi-channel marketing strategies, digital and printed collateral content toolkits, and execution playbooks for partner FIs. • Was instrumental in shaping and evolving edo's corporate and product brand identity, positioning statements, core values, team culture, mission statement and fund raising efforts. Show less



InComm Payments

• United States
• Financial Services
• 700 & Above Employee

• Sr. Director, Product Strategy, Development and Management of Long Distance Products

  • Jul 2004 - May 2008

  Atlanta, GA Senior management team member of an industry leading payments product aggregator and transaction processing company. Responsible for the strategic product direction, partner development and program management of the Long Distance prepaid phone card category. • Conceptualized and executed a multi-layered product strategy focused on streamlining existing product offerings and SKUs through competitive analysis, in concert with researching new products to target and develop for distribution… Show more Senior management team member of an industry leading payments product aggregator and transaction processing company. Responsible for the strategic product direction, partner development and program management of the Long Distance prepaid phone card category. • Conceptualized and executed a multi-layered product strategy focused on streamlining existing product offerings and SKUs through competitive analysis, in concert with researching new products to target and develop for distribution to broader market segments. Program strategy execution increased annual LD revenue from $68M to over $90M. • Developed and executed a new 18 SKU line extension of proprietary LD retail phone cards designed to supplement the existing partner sourced LD product offerings. Negotiated 11 new partner relationships with Tier I and Tier II long distance carriers and resellers and managed contract/pricing negotiations, technical/POSA integrations to the partner platforms, and new product rollouts. Sr. Director, Business Development and Product Marketing, PreHoldings (acquired by Incomm) 2004 - 2006 Senior team member of a product aggregator and transaction processing company that was acquired by Incomm. Responsible for the strategic direction and product management of several product lines, including Prepaid Wireless, Long Distance Phone Cards and Retail Gift Cards in partnership with Blackhawk Network. Show less



MCI WorldCom (acquired by Verizon)

• Sr. Manager, Product Dev & Branding | Retail Channel Management | Marketing & Creative Services

  • Apr 1997 - Jun 2004

  Chicago and Atlanta Responsible for the Prepaid Long Distance Retail Product Marketing group composed of 4 product teams. Products under management exceeded $250M annually. Strategy and oversight of key accountabilities for each team included: • Retail product strategy, R&D, branding, marketing and life cycle management for 22 product lines representing over 170 SKUs, including private label products. • Researching and assessing new product opportunities for each market sector based on marketplace… Show more Responsible for the Prepaid Long Distance Retail Product Marketing group composed of 4 product teams. Products under management exceeded $250M annually. Strategy and oversight of key accountabilities for each team included: • Retail product strategy, R&D, branding, marketing and life cycle management for 22 product lines representing over 170 SKUs, including private label products. • Researching and assessing new product opportunities for each market sector based on marketplace and competitive dynamics, consumer focus groups, and retail channel feedback. • Financial assessment and modeling of product viability to establish wholesale and retail price point and SKU strategies for each product line. • Creative strategy, development and execution of MCI WorldCom branded and private label product packaging, POS and display materials, and all supporting B2B sales collateral. Produced over 100M pieces of collateral annually. Sr. Manager Prepaid, Retail Channels, Atlanta 1999 – 2000 Built and managed a Retail Channel team designed to support and grow a customer base with a $200M+ revenue stream. Succeeded in growing product run rate and revenue by over 28% for existing retail partners through management of merchandising, promotions, advertising, co-op dollar utilization, inventory management and in-store servicing. Sr. Manager Prepaid, Creative Services and Marketing Communications, Atlanta 1997 – 1999 Grew and managed an in house team responsible for all aspects of creative design and pre-production services for MCI WorldCom branded and private label packaged good products, POS materials, fixtures, trade show graphics, direct mail pieces, and Marcom support collateral. Also responsible for all Marcom programs that supported the Prepaid Business Unit including, development of sales materials and product collateral, trade show and exhibit management, press and media relations, and B2B and B2C advertising. Show less



Smithbucklin

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Sr. Marketing Communications Manager

  • May 1996 - Apr 1997

  Chicago, IL Managed all marketing activities and growth plans for technology associations and groups, including the largest client, COMMON (an IBM user group). Smith Bucklin is a global Association Management and Services firm for trade associations, professional societies, technology user communities, charitable organizations, corporations and government institutes.



GlobalView

• Software Development
• 1 - 100 Employee

• Marketing Director

  • Jun 1995 - May 1996

  Chicago, IL Responsible for all marketing and brand development activities for GlobalView, an industry leading energy and commodity market data provider to energy and agricultural companies the worldwide.



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Marketing Director, ABSG

  • Sep 1992 - May 1995

  New York, New York Led strategic direction and execution of all B2B marketing activities for ABSG, including brand development, creative execution of marketing collateral, advertising, PR and events. ABSG provided CMO/REMIC and ABS structuring information, analytics and market valuations to the investment community.



Wargo Advertising - Orlando, FL

• Account Executive

  • Apr 1991 - Aug 1992