Consultant | Intern

• Jun 2023 - Present

Research Assistant | Freelancer

• Nov 2022 - Jan 2023

- Literature research and structuring of scientific texts - Investigation of psychological and economic influences in the context of persuasive strategies in relation to individuals, markets and organization - Literature research and structuring of scientific texts - Investigation of psychological and economic influences in the context of persuasive strategies in relation to individuals, markets and organization

External Consultant | University Project

• Sep 2022 - Dec 2022

- Creation of brand awareness for a newly launched sub-brand on the national market - Development and implementation of qualitative market research in an international team of five students - Presentation of clear recommendations for action to reach the defined target group - Creation of brand awareness for a newly launched sub-brand on the national market - Development and implementation of qualitative market research in an international team of five students - Presentation of clear recommendations for action to reach the defined target group

Product Management & Marketing | Intern

• Jan 2022 - Jun 2022

- Unscheduled representation of the product manager responsible for Germany and Austria - Launches, incl. order placement, quantity calculation, positioning strategy, POS presentation and contact person for the sales force - Conception of marketing presentations and go-to-market strategies as well as their presentation at internal conferences - Ongoing controlling of sales and analysis of price positioning charts - Unscheduled representation of the product manager responsible for Germany and Austria - Launches, incl. order placement, quantity calculation, positioning strategy, POS presentation and contact person for the sales force - Conception of marketing presentations and go-to-market strategies as well as their presentation at internal conferences - Ongoing controlling of sales and analysis of price positioning charts

Marketing & Sales Manager | Working Student

• Jun 2018 - Jan 2022

- Advising the Marketing Director on target group analysis, brand alignment, online presence and SEO - Communicate & coordinate with external service providers on photo shoots and marketing campaigns - Develop annual marketing and sales strategies, and continuously monitor online performance - Back- & Frontend maintenance (WordPress) - Social Media marketing: Brand ambassador cooperations - Advising the Marketing Director on target group analysis, brand alignment, online presence and SEO - Communicate & coordinate with external service providers on photo shoots and marketing campaigns - Develop annual marketing and sales strategies, and continuously monitor online performance - Back- & Frontend maintenance (WordPress) - Social Media marketing: Brand ambassador cooperations

Business Design Sprint | Facilitator

• Mar 2021 - Jun 2021

- Organized and conducted two 5-days Business Design Sprints with my co-coaches - Cooperated with a corporate partner and a TUM Venture Lab - Guided the participating teams through the Design Thinking Process - Focus on Ideation & Prototyping - Organized and conducted two 5-days Business Design Sprints with my co-coaches - Cooperated with a corporate partner and a TUM Venture Lab - Guided the participating teams through the Design Thinking Process - Focus on Ideation & Prototyping

External Marketing Consultant | Freelancer

• Jan 2019 - Apr 2019

- Status-quo analysis of the client company's market position, taking into account the intended target group - Conception of a suitable rebranding strategy and presentation of the strategy to the company management - Creation of editorial content - Status-quo analysis of the client company's market position, taking into account the intended target group - Conception of a suitable rebranding strategy and presentation of the strategy to the company management - Creation of editorial content

Human Resource Assistant | Intern

• Mar 2018 - May 2018

- Responsible for the payroll accounting for 450 employees including the corresponding administrative tasks - Planning, preparation and support in conducting job interviews with HR director and department heads - Controlling Employees cost & analyzing the deviations from the budget - Responsible for the payroll accounting for 450 employees including the corresponding administrative tasks - Planning, preparation and support in conducting job interviews with HR director and department heads - Controlling Employees cost & analyzing the deviations from the budget

Marketing & Branding Assistant | Project Study

• Sep 2017 - Feb 2018

„Supporting the Market Entry of a young Fashion Start-Up“ - Supporting the market entry of the fashion start-up in a team of four students - Conducting three rounds of qualitative market research on brand perceptions and opportunities - Implementing the insights by developing a brand communication strategy - Photoshoot organization - Support of product development - Cooperation with Start-Up Incubator „Supporting the Market Entry of a young Fashion Start-Up“ - Supporting the market entry of the fashion start-up in a team of four students - Conducting three rounds of qualitative market research on brand perceptions and opportunities - Implementing the insights by developing a brand communication strategy - Photoshoot organization - Support of product development - Cooperation with Start-Up Incubator

Executive Assistant to Group CEOs | Working Student

• Dec 2016 - Aug 2017

- Processing of organizational and administrative activities of the management in day-to-day business - Appointment coordination & travel planning for management and executives, preparatory accounting activities - Processing of organizational and administrative activities of the management in day-to-day business - Appointment coordination & travel planning for management and executives, preparatory accounting activities

Summer Intern

• Jun 2013 - Aug 2013

- Golf Club Secretary (e.g., Booking of Tee Times, Planning Company & Charity Events) - Golf Shop Support (e.g., Planning Sale Promotions, Customer Service) - Golf Club Secretary (e.g., Booking of Tee Times, Planning Company & Charity Events) - Golf Shop Support (e.g., Planning Sale Promotions, Customer Service)

Summer Intern

• Jun 2012 - Aug 2012

- Service at the Hotel Restaurant & Golf Club Restaurant - Service at the Hotel Restaurant & Golf Club Restaurant

Summer Intern

• Jun 2011 - Aug 2011

- Service for up to 150 Guests - Service for up to 150 Guests