Experience

Orchard Point Group, Inc

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Program Manager

  • Feb 2012 - Present

  Serving as an integral Brand Team resource to provide project management, program execution and all-agency management to ensure a successful brand launch. Participate in legal/regulatory review sessions, provide creative review of agency materials, and fully support the brand team as an extension of their marketing group. Visit Orchard Point Group: www.orchardpointgroup.com View our LinkedIn Profile: http://www.linkedin.com/company/orchard-point-group-inc Serving as an integral Brand Team resource to provide project management, program execution and all-agency management to ensure a successful brand launch. Participate in legal/regulatory review sessions, provide creative review of agency materials, and fully support the brand team as an extension of their marketing group. Visit Orchard Point Group: www.orchardpointgroup.com View our LinkedIn Profile: http://www.linkedin.com/company/orchard-point-group-inc



Lisa M. Balik & Associates, LLC

• Pharmaceutical Marketing Consultant

  • Dec 2011 - Present

  Consulting in marketing operations for direct mail, fulfillment, telephony and database marketing, agency management, process improvement and development of standard operating procedures. Consulting in marketing operations for direct mail, fulfillment, telephony and database marketing, agency management, process improvement and development of standard operating procedures.



GlaxoSmithKline

• United States
• Investment Management

• Project Manager

  • Feb 1989 - Jul 2010

  Developed and managed strategic methods of telemarketing, fulfillment, and database management for Direct-to-Consumer (DTC) programs which increased sales and demonstrated positive ROI. Received numerous recognition awards demonstrating outstanding performance. Led communication efforts to share best practices and liaison to brand marketing teams to improve delivery of marketing communications for CRM campaigns, coupons, vouchers, and check programs. This enhanced the consumer experience and supported the sales force in its communication efforts with healthcare providers. Earned a company award for writing Consumer Relationship Marketing (CRM) Standard Operating Procedures used for training new employees, ad agencies, copy editors, and brand partners about pharmaceutical marketing best practices and consumer privacy requirements. Show less