Lisa Zimmer

Marketing Director at Parlay Mortgage & Property, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area, US
Languages
  • English -

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Bio

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Director
      • Jul 2017 - Present

      Responsible for all marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.•Development and implementation of Parlay Mortgage's brand strategy.•Developing all marketing print and digital material. •Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.•Working closely with the company’s Sales team; enabling team to meet their commercial objectives by providing them with appropriate tools, materials and presentations.•Guiding the day to day activities of the marketing team.•Ensuring that the marketing objectives are implemented by the marketing team.•Work closely with management to define marketing materials and programs.•Manage social media presence and direct programs to improve social media reputation and recognition.•Developing and delivering marketing and communications strategies for the organization.

    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Neuroscience Specialist
      • Dec 2009 - Dec 2016

      Promoted Abilify Maintena Injectable, Abilify Tablet, Rexulti, and Nuedexta to key targets, including prescribers and clinic staff, medical doctors, nurses, nurse practitioners, physician assistants, medical assistants, residents and pharmacists within CMHC, ACT, ICF, hospital and office-based settings. • Achieved successful double launch of Nuedexta and Rexulti (antipsychotic) in 2015 by strategizing with partner to exceed company goals, targeting early adaptors to new medications and leveraging secure relationships and high access offices. • Partnered with headquarters to identify improvements and opportunities with company intranet tool, OBI; facilitated training workshops for multiple districts, resulting in successful launch to field sales force. • Earned regional ranking in top 30%, #1 ranking for 5 consecutive months, and 117.06% of sales goal for delivering training on data collection/utilization from internal website/application and providing coaching on data interpretation/maximization.• Served as Filed Advisory Board (FAB) liaison between district and home office leadership. Operated as districts lead point person and district trainer for company's sales data collection application (Insights & Orion)

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Psychiatry Specialty Manager / Territory Manager
      • Aug 2002 - Dec 2009

      Psychiatry Specialty Manager - Chicago, ILAccountable for promoting Effexor XR and Pristiq to psychiatrists, therapists, social workers, and psychologists. • Led District in TRx volume during launch of Pristiq by applying sales strategies focused on depth of customer prescription use, resulting in expanded work within hospital P&T committees, in-patient units and discharge planners.Pharma Territory Manager - Las Vegas, NVMarketed Effexor XR, Altace, Protonix Oral, and Protonix IV to cardiologists, endocrinologists, gastroenterologists, OB / GYN, Primary Care Physicians (PCP) and pharmacists.• Led district in calls per day and pharmacy calls for multiple years, leading to additional interactions with physicians and staff. • Exceeded district numbers with initial sign-ups and usage for injective flu vaccine called FluMist by achieving a buy and bill sale with multiple offices.• Applied customer-focused selling skill, utilized company tools and gathered success stories from team members, resulting in achievement of goals and number 1 ranking in the region.• Ranked 6th out of 90 in the zone when promoted to Psychiatry Specialty Manager through collaboration with management team and career path team to accomplish set goals.

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Sales Executive
      • Sep 2001 - Jul 2002

      Senior Sales Executive - Las Vegas, NV• Promoted, sold, and distributed a wide array of company products and services to small and large companies throughout Southern Nevada.• Established and maintained customer rapport while documenting current history, customer data, and future sales opportunities in a daily sales planner.• Made sales calls to all customers in assigned territory based on account requirements and plan sales calls on non-users/competitive users around scheduled appointments.

    • Information Technology Sales Account Executive
      • May 2000 - Sep 2001

      • Provided quality Information Technology professionals to fortune 500 companies across the United States.• Built and maintained professional relationships to provide my organization with a solid and vast referral base.• Responsible for development of client base by cold calling, telemarketing, relationship building, and agent referral base programs.• Conducted interviews, performed background checks, and technically screened to identify the most qualified Information Technology professionals.• Performed negations to meet client needs while simultaneously increasing company’s revenues.• Maintained a high level of organization within a fast paced competitive work environment.

Education

  • Illinois State University
    Bachelor of Science (B.S.), Marketing
    1996 - 2000
  • Illinois State University
    BS, Marketing
    1996 - 2000

Community

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