Founder & Marketing Director

• Sep 2020 - Present

BLANCHEstories is Scandinavia’s first go-to audible erotica platform designed to enhance sexual wellbeing from a Scandinavian perspective. A sensual escape to discover modern erotic short stories. https://www.blanchestories.com/ BLANCHEstories is Scandinavia’s first go-to audible erotica platform designed to enhance sexual wellbeing from a Scandinavian perspective. A sensual escape to discover modern erotic short stories. https://www.blanchestories.com/

Affärsutveckling

• Apr 2019 - Apr 2020

Member of Board

• Jan 2018 - Jan 2019

Inspired by the presence of weWork, The Finance hub, The Music hub and Sup46 we created the first co-working space franchise in esport. With the mission to educate the world about esports and facilitate the best growth environment for companies and individuals in esports, be a thought leader, open a vast community and envision a good esports future. Inspired by the presence of weWork, The Finance hub, The Music hub and Sup46 we created the first co-working space franchise in esport. With the mission to educate the world about esports and facilitate the best growth environment for companies and individuals in esports, be a thought leader, open a vast community and envision a good esports future.

Marketing Manager, Distribution

• Feb 2017 - Aug 2018

I develop and drive all strategic projects and activities with an aim to strengthen distributor relations, their interests and increase the awareness and perception of our brand. Responsibilities and authority • Events and partnerships • Lead development of TV4's distributor content • Market and brand responsibility for our channels • Budget management • Responsible for concept development, campaign launches, and subsequent follow-up • Member of the KPJ Leadership… Show more I develop and drive all strategic projects and activities with an aim to strengthen distributor relations, their interests and increase the awareness and perception of our brand. Responsibilities and authority • Events and partnerships • Lead development of TV4's distributor content • Market and brand responsibility for our channels • Budget management • Responsible for concept development, campaign launches, and subsequent follow-up • Member of the KPJ Leadership Group, which was tasked with leading joint communications activities with the managers of other departments Results: Implemented new ways of operating and followed up to ensure customer satisfaction for our distributors

Manager, B2B and CSR

• Jan 2015 - Jan 2017

Planned launches of major ventures and supported the sales organization strategic and tactical decision-making. I was responsible for the budget, content, and tonality in a space where social media is an increasingly important dimension. In this role, I worked with our customer and user base to find new digital approaches and tools. Additionally, I undertook purchasing with our advertising and communications agencies. • Tasked with developing innovative client solutions • Creating… Show more Planned launches of major ventures and supported the sales organization strategic and tactical decision-making. I was responsible for the budget, content, and tonality in a space where social media is an increasingly important dimension. In this role, I worked with our customer and user base to find new digital approaches and tools. Additionally, I undertook purchasing with our advertising and communications agencies. • Tasked with developing innovative client solutions • Creating Hackathon events • Member of the KPJ Leadership group, tasked with leading joint communications activities with the managers of other departments • Responsible for proactive group development and oversight of daily activities • Responsible for optimizing the sales department's resources to obtain enhance outcomes • Roygalan 2015: Member of the decision-making committee that awarded ‘Best Advertising Film’, ‘Best Director’ and ‘Most Interactive Campaign’ at the annual awards gala. Results: Delivery of a number of new digital solutions and concepts like the customer Case-Hackathon, which became a major topic at the 2016 Stora Annonsördagen (annual advertising conference) at which Arla and Keso were among the corporate participants.

Head of Product and of Content

• Jan 2012 - Jan 2015

• In charge of digital B2B and B2C development from lead creation to follow-up and customer meeting • Lead creative concept development for digital products and services as well as meetings and events • Head of content development, content development processes and content organization • Identified lean product and service development methods • An evolving team comprised of 5 - 20 members Results: Awarded as Sweden's best B2B site in marketing and sales. Acknowledged for… Show more • In charge of digital B2B and B2C development from lead creation to follow-up and customer meeting • Lead creative concept development for digital products and services as well as meetings and events • Head of content development, content development processes and content organization • Identified lean product and service development methods • An evolving team comprised of 5 - 20 members Results: Awarded as Sweden's best B2B site in marketing and sales. Acknowledged for kicking off digital implementation while addressing effectiveness and cost efficiency in an extensive sales organization. Today, 90 percent of TV4's rating is planned and booked through the solution we pioneered, through which several important new customers also initiated their relationship with TV4.

Specialist, Change Management Office (seconded position)

• Jan 2013 - Dec 2014

I was one of three specialists seconded to the Change Management Office to support the re-organization of TV4 in 2013. The selection was based on my expertise in digital transformation and company-wide change management, as well as my familiarity with the company’s values and culture. During the transformation, I led 25 managers in a digital development program reaching over 500 individuals. • Supported the CEO, senior management team and other executives in implementing the strategy… Show more I was one of three specialists seconded to the Change Management Office to support the re-organization of TV4 in 2013. The selection was based on my expertise in digital transformation and company-wide change management, as well as my familiarity with the company’s values and culture. During the transformation, I led 25 managers in a digital development program reaching over 500 individuals. • Supported the CEO, senior management team and other executives in implementing the strategy • Oversaw all internal and external communications • Tracked our vulnerable KPIs and used analysis of that data to inform the digital transformation Results: Initiation of TV4’s digital transformation. TV4 shifted its focus from (linear) viewers to (digital) users.

Strategic Project Manager, CSR

• Jan 2010 - Jan 2012

• Responsible for communicating TV4’s CSR work and promoting its outcomes • Liaised with CSR partners, including UNICEF and Gen Pep, among others • Responsible for the budget, activities monitoring and documentation of outcomes Results: Developed TV4's CSR strategy

Campaign & Brand Manager, TV4 (B2C)

• Jan 2004 - Jan 2010

• Strategic and operative responsibility for launching major campaigns and enhancing TV4's brand • Creative briefs • Planned and implemented 360-degree campaigns based on consumer insights • Media buyers (from paid social to DOOH) • Responsible for branding, market positioning and segmentation of the target groups • Negotiated and procured advertising and media agencies Results: Lead the TV launches of Idol, Solsidan, Let's dance and Körslaget among others.

Production and Project Manager, Knutby documentary - "Dokumentären om Knutby"

• 2004 - 2004

Production and daily operations manager. Production planning and resources, I was in charge of with negotiating and making deals with companies outside the house.

Assisterande redaktör och produktionsplanerare / Assistant editor and production planner

• 1999 - 2003

1999-2004 Assistant editor "Kalla fakta" Production Manager and Live Script Supervisor "11 september 2001" Att i enlighet med Kalla Faktas produktionsplan se till att alla i reportage håller deadline och produceras enligt plan och budget.

Live Scripta /Live Script Supervisor

• Apr 1995 - 1999

1995-1999 Live Script Supervisor "Nyhetsmorgon", "Nyheterna", "Sporten", "Sikta mot stjärnorna" och "Oscarsgalan 1999"

Script Supervisor

• 1994 - 1995

Script Supervisor

• Dec 1992 - Dec 1994

Vineyard hostess

• 1991 - 1992