Experience

Prototypes for Humanity
• United Arab Emirates
• Research Services
• 1 - 100 Employee
• Head of Marketing and Communications

  • Oct 2023 - Present
• Marketing and Communications Consultant

  • Oct 2022 - Dec 2022


Arabian Radio Network

• Brand Manager, Dubai 92 & Dubai Eye 103.8

  • Oct 2017 - Apr 2022

  Brand Manager of both Dubai 92, Dubai's longest running English station and Dubai Eye 103.8, Dubai's only news, talk and sport radio station. Key aspects of the role included leading and managing promotional activations on a revenue and barter basis with multiple stakeholders to elevate brand awareness and reinforce brand equity including: - Generating station revenue through branding and marketing programs with clients that in turn, engage listeners and increases brand reach towards the radio stations within the UAE - Planning & organizing interviews for celebrity/high-profile client visiting the UAE - Ensuring seamless continuation of station campaign activity month on month & that all marketing activities comply with brand regulations - Project management planning with multiple departments from Digital, Marketing, Programming, PR, Brand Activation & Events (both internal and external) to oversee all monthly station & client activity of sponsorships, live broadcasts and station promotions - Post Campaign Reporting (PCR) of results to key stakeholders of cross platform activations involving on-air, on-ground and online. Show less



Carat UK

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Communications Planning Manager

  • Jan 2016 - Oct 2016

  As communications Manager for FMCG brand, Kellogg’s, I worked across females & kids focused brands including Special K, Coco Pops, Rice Krispies and Krave. One of the most exciting aspects of working in Carat was having the opportunity to be part of Kellogg’s pitch team from initial briefing through to the final client presentation. It was an incredible experience and learning curve, especially as were successful in retaining the business. Within the Communications team I managed Communications Executive and Communications Assistant while supporting the team's Client Director and Associate Client Director in all aspects of planning and account handling. A large part of my role focused on relationship-building with clients by proactively sharing information, experience and insight with clients to build trust. I also worked closely with activation teams and clients to ensure any learnings from campaign optimisation were actively applied to the campaign. I was responsibile for all client briefs and liaised closely with specialist teams (AV, display, print, sponsorship etc) to ensure all requests were turned around in a timely manner, and to the highest standard. Show less



MEC

• United Kingdom
• Advertising Services

• Communications Manager

  • Sep 2014 - Dec 2015

  Following my move to MEC UK I took on the role of Communications Manager within the entertainment planning & buying team. My key clients included Paramount Pictures UK, Paramount Home Media and Nintendo UK.As part of the Comms Team, I worked to build strong and lasting relationships with clients by supporting the Communications Director on all aspects of the client accounts as well as managing/coaching Communications Executive on a daily basis.Key responsibilities for me included responding in a timely and accurate manner to client briefs and requests for information and ensuring that work was delivered to a high quality. I also led weekly client status-meetings and was accountable for directing specialist team members on all brand updates and actions, to ensure all actions were executed promptly. Show less

• Account Manager

  • Apr 2014 - Sep 2014

  As an Account Manager in MEC I focused on strategic Media Buying and Planning for a number of clients including Johnson & Johnson and Paramount Pictures. This involved managing a client budget and recommending the placement of advertising in order to best reach client target markets and analysing the outcomes of the campaign once it is complete. My specialties included cross platform media planning and buying, development of fully integrated campaigns, innovation in media with client service at the core of everything.In addition to this, I was responsible for planning and buying media across TV, press, VOD, outdoor and radio for clients such as Johnson & Johnson (including Nicorette, Benecol, Aveeno and Listerine) and Paramount Pictures (Noah, Labor Day, Transformers 4) and work closely with digital team on Johnson and Johnson digital planning. Alongside my day to day role, I also assisted in writing and editing weekly/monthly newsletters and managing the MEC Ireland Twitter and Instagram accounts. Show less

• Account Executive

  • Dec 2012 - Apr 2014

  Following MEC's successful bid to win the Johnson & Johnson account in 2021 I was brought on board as an Account Executive to assist with media planning & buying. As part of my role, I performed competitive analysis and research on target audience's character, purchasing and media habits through the use of TGI software, SOV data and industry/government reports. I also conducted in depth analysis including competitor, post campaign and industry insights. In addition to this, I executed target audience reviews, presenting how the audience was evolving with new media and how this was affecting their behaviours and purchase patterns. I regularly negotiated with media suppliers in order to achieve excellent deals/rates for clients across radio, press, VOD and outdoor buying. Outside of my planning & buying role I also managed social media accounts and content creation for clients including SAB Miller and McCambridge's brown bread. Show less



Red Ant (Ireland)

• Digital Account Executive

  • Sep 2011 - Dec 2012

  I joined the Red Ant Ireland team shortly after completing my MSc in Marketing initially as an intern before being hired as an Account Executive. Some of the clients I worked across included Gaviscon, McCambridge's Brown Bread & Dolce Gusto. Relationship building was a core part of my responsibilities as an Account Exec. I maintained relationships with clients and worked closely together with them to develop social media content on a monthly basis. I also focused on building blogger relationships and creating a blogger database for campaigns. As part of my role, I implemented and monitored paid & organic campaigns across social media platforms including Facebook, Twitter and Pinterest. A key part of this was data analysis and the creation of performance reports for clients. I also had the opportunity to assist with mobile app creation which was a fantastic experience! Show less