Experience

TMB (Trusted Media Brands)

• United States
• Media Production
• 400 - 500 Employee

• Editor at Taste of Home

  • Jul 2021 - Present

  • Serve as the editorial lead for two of Taste of Home's largest brand initiatives: product testing and baking• Successfully head cross-channel branding of Bakeable, Taste of Home's baking club, through digital content, video, print features, email newsletters, and an active Facebook group of 19,000 passionate bakers• Create helpful product reviews using SEO data, affiliate team recommendations and expert evaluation from the Taste of Home Test Kitchen• Pitch, pen and edit digital articles in accordance with SEO and brand best practices• Curate three unique newsletters that reach more than 500,000 readers• Develop story concepts, select recipes, write features and edit copy for Taste of Home's print edition Show less

• Associate Editor at Taste of Home

  • Sep 2017 - Jul 2021



Direct Supply

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Copywriter

  • Feb 2016 - Sep 2017

  • Wrote creative business-to-business advertising for one of the nation’s leading senior living suppliers • Leveraged interest in decor to pen informative, trend-based pieces for the company’s interior design and construction service – including blog-style posts and video scripts • Wrote creative business-to-business advertising for one of the nation’s leading senior living suppliers • Leveraged interest in decor to pen informative, trend-based pieces for the company’s interior design and construction service – including blog-style posts and video scripts



The Bon Ton Stores Inc.

• United States
• Retail
• 700 & Above Employee

• Web Copywriter + Blogger

  • Mar 2013 - Feb 2016

  • Worked to create a consistent voice and tone across digital channels – from email creative to blog posts • Developed concepts and copy for sale events, trend pieces, and store initiatives • Brainstormed, pitched and wrote lifestyle and DIY blog posts for the company's newly-launched style blog #LoveStyle • Worked to create a consistent voice and tone across digital channels – from email creative to blog posts • Developed concepts and copy for sale events, trend pieces, and store initiatives • Brainstormed, pitched and wrote lifestyle and DIY blog posts for the company's newly-launched style blog #LoveStyle



Kohl's Department Stores

• United States
• 1 - 100 Employee

• Marketing Editing Coordinator

  • Aug 2011 - Feb 2013

  • Copy edited and reviewed all Kohl's Department Store digital and print communications according to company and merchant standards • Copy edited and reviewed all Kohl's Department Store digital and print communications according to company and merchant standards



Patch.com

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• Reporter

  • Dec 2010 - Jul 2011

  • Covered the Saukville beat for the Port Washington-Saukville Patch, attending municipal meetings, writing feature stories, photographing photos for all articles, and following tips • Served as site editor on specific occasions; writing and editing stories, photographing events, scheduling assignments, budgeting stories • Covered the Saukville beat for the Port Washington-Saukville Patch, attending municipal meetings, writing feature stories, photographing photos for all articles, and following tips • Served as site editor on specific occasions; writing and editing stories, photographing events, scheduling assignments, budgeting stories



On the Edge

• Entertainment Providers

• Editor in Chief

  • Feb 2010 - Dec 2010

  • Supervised the regular publication of Edgewood College's student newspaper• Created the paper's first-ever website• Set goals and deadlines for a growing writing and design staff• Wrote a variety of articles for publication from investigative pieces to features• Meticulously edited stories according to AP style• Assisted in page layout and design using the Adobe Creative Suite

• Office Assistant

  • Sep 2007 - Dec 2010

  • Assisted in the publication of professor's textbook by copyediting, writing citations, selecting images• Designed eye-catching advertisements for department events