Lisa Hopgood
Manager of Sales Executives & Sales Manager North America - World Travel Market Portfolio at World Travel Market Portfolio- Claim this Profile
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Bio
Experience
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World Travel Market Portfolio
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Manager of Sales Executives & Sales Manager North America - World Travel Market Portfolio
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Feb 2016 - Present
•Manage and train 6 Sales Executives to deliver over £6 million of revenue annually from stand space, sponsorship & digital packages across the WTM Portfolio. •Account Management of the North America Region across the WTM Portfolio. •An active member of the Senior Management team involved in forecasting, strategy & product development. •Collaborate with UK & Overseas Marketing teams to develop digital sales campaigns and exhibitor marketing collateral. •Event Management - leading sales & marketing on new initiatives within the WTM Portfolio including the Taste of ILTM @ WTM plus Wellness & Spa @ Arabian Travel Market. •Develop new revenue streams utilising competitor analysis and market trends.•Present current & new business opportunities face to face to an international client base. •Develop relationships with Key associations to enable sales leverage and client trust – Visit USA, Brand USA, US Commercial Services, Caribbean Tourism Organisation, Global Wellness Institute.
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Sales Manager WTM Portfolio - Americas & Global Village
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Jun 2012 - Jan 2016
•Developed and executed Key Account plans & sales strategies to maintain and increase stand space, sponsorship & digital sales across the WTM Portfolio from the Americas and Global Village. •Created bespoke sponsorship solutions and P.R opportunities in line with clients marketing strategy. Tailored and secured the WTM London Premier Partnership Package in 2015.•Actively identified and developed new business opportunities with new clients and relevant sectors. •Conducted UK & Overseas Sales & Best Exhibiting Practice training presentations to leverage new business and ensure successful show delivery and ROI for all clients.•Mentored the global sales team, creating best business practices to ensure all opportunities were maximized across the WTM portfolio
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Sales Manager IBTM World Portfolio - Europe, South Africa & Global Village
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Oct 2008 - May 2012
•Similar role and activities to those on the WTM Portfolio but involved working across different geographical regions and within the MICE Travel sector. •Managed and supported the African Sales Agent based in Johannesburg to ensure targets and reporting were achieved. •Similar role and activities to those on the WTM Portfolio but involved working across different geographical regions and within the MICE Travel sector. •Managed and supported the African Sales Agent based in Johannesburg to ensure targets and reporting were achieved.
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The Apartment Service
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United Kingdom
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Hospitality
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1 - 100 Employee
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Key Account Manager
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Jan 2008 - Sep 2008
•Managed Key Corporate Accounts, TMC’s and Housing Agencies selling temporary housing solutions. •Managed Key Corporate Accounts, TMC’s and Housing Agencies selling temporary housing solutions.
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Sponsorship & Event Sales Manager
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Jul 2005 - Dec 2007
•Created and managed TTG’s annual events program. Increased number of events held from 6 to 24 and revenue from £300K to over £450K. Events included Travel Agent training road shows, networking parties, horseracing events, a sailing regatta plus 4 award ceremonies.•Responsible for strategic planning, forecasting, managing event budgets, achieving required sales targets, maximizing growth and researching new event ideas.•Created bespoke sponsorship packages for each event, ensuring the database of over 1500 clients was serviced and targeted through regular meetings and phone calls.•Identified contra opportunities to assist with managing event costs, liaised with and contracted third party suppliers to assist with the organization of events.•Responsible for the smooth running of each event from inception to conclusion, guaranteeing a high level of customer service to all sponsors both before, during and after the event.
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Key Account Manager
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Aug 2000 - Jun 2005
•Sold advertising & sponsorship packages face to face and via the phone to Tour Operators, Cruise Lines & Travel Associations. Increased market share from 43% to 52%.•Worked alongside marketing teams from lead brands to develop innovative marketing solutions to launch new products to the Travel Trade. Activity included working with P&0 Cruises, NCL, Virgin Atlantic, Kuoni. •Sold advertising & sponsorship packages face to face and via the phone to Tour Operators, Cruise Lines & Travel Associations. Increased market share from 43% to 52%.•Worked alongside marketing teams from lead brands to develop innovative marketing solutions to launch new products to the Travel Trade. Activity included working with P&0 Cruises, NCL, Virgin Atlantic, Kuoni.
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flexiski
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Travel Arrangements
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1 - 100 Employee
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Senior Tour Consultant
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Aug 1999 - Jul 2000
•Created and sold Luxury Ski packages to high net worth individuals, offering exceptional concierge style service. •Created and sold Luxury Ski packages to high net worth individuals, offering exceptional concierge style service.
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Senior Sales Consultant & Marketing Assistant
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May 1994 - Jul 1999
•Sold tailor made long haul holidays, flights, car hire & ancillary products to the consumer. One of the company’s top selling Travel agents consistently for 5 years.•Collaborated with key suppliers on joint Marketing campaigns to increase sales •Sold tailor made long haul holidays, flights, car hire & ancillary products to the consumer. One of the company’s top selling Travel agents consistently for 5 years.•Collaborated with key suppliers on joint Marketing campaigns to increase sales
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Education
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The University of Hull
German Degree, 2:1 -
Hutton Grammar School
A - Levels, French A; German B -
Tarleton High School
9 O Levels