Experience

Red Elephant Reps

• Thailand
• Advertising Services
• 1 - 100 Employee

• Director of Sales - North America

  • Feb 2023 - Present

  I'm here to help hotels, travel products and destinations bring business back, increase sales and revenue, build brand awareness, make meaningful connections, and gain lasting results in regional or global markets. Travel Advisors: Let me know if I can assist with accommodations in Mexico, the Maldives, and/or throughout Asia via ICS Travel Group. Luxury Boutique Properties: Let me know if you need representation services in North America (or elsewhere). I'm here to help hotels, travel products and destinations bring business back, increase sales and revenue, build brand awareness, make meaningful connections, and gain lasting results in regional or global markets. Travel Advisors: Let me know if I can assist with accommodations in Mexico, the Maldives, and/or throughout Asia via ICS Travel Group. Luxury Boutique Properties: Let me know if you need representation services in North America (or elsewhere).



Luxury Unlocked

• Hospitality

• Founder and Owner

  • Oct 2020 - Present

  Luxury Unlocked representation has been created to curate a global collection of service-focused boutique hotels and villas. A common thread of passion for authenticity, design and simplicity is at the core; when booking this portfolio, travelers are guaranteed a unique and extraordinary experience. Welcome to Luxury Unlocked and the very special properties showcasing a heart of trusted personalized hospitality. Luxury Unlocked representation has been created to curate a global collection of service-focused boutique hotels and villas. A common thread of passion for authenticity, design and simplicity is at the core; when booking this portfolio, travelers are guaranteed a unique and extraordinary experience. Welcome to Luxury Unlocked and the very special properties showcasing a heart of trusted personalized hospitality.



Palmaïa - The House Of AïA

• Mexico
• Hospitality
• 1 - 100 Employee

• Director of Sales - USA

  • Dec 2020 - Feb 2023

  Palmaïa - The House of AïA, just south of Playa del Carmen, Mexico, is an incredibly progressive property focused on wellness and sustainability, combining luxury service with restorative rituals. Please let me know if I can help with work-away, travel pod multi-generational accommodations or simply a regenerative get away! Palmaïa - The House of AïA, just south of Playa del Carmen, Mexico, is an incredibly progressive property focused on wellness and sustainability, combining luxury service with restorative rituals. Please let me know if I can help with work-away, travel pod multi-generational accommodations or simply a regenerative get away!



Luxe Collection Hotels

• United States
• Hospitality
• 1 - 100 Employee

• Global Director of Sales

  • Apr 2019 - Apr 2020

  Global Director of Sales, Luxury Leisure Specialist for 65 hotels in worldwide portfolio. Directed the collection’s luxury travel industry/leisure market growth via sales missions, road shows, webinars, trade shows plus FAM organization and execution. Extensive travel throughout target markets meeting with desired partners to ensure collection recognition. Identified, negotiated and facilitated partnership contracts and marketing opportunities to maximize market share. Leveraged substantial… Show more Global Director of Sales, Luxury Leisure Specialist for 65 hotels in worldwide portfolio. Directed the collection’s luxury travel industry/leisure market growth via sales missions, road shows, webinars, trade shows plus FAM organization and execution. Extensive travel throughout target markets meeting with desired partners to ensure collection recognition. Identified, negotiated and facilitated partnership contracts and marketing opportunities to maximize market share. Leveraged substantial long-term relationships with North American and international luxury travel advisors plus upscale wholesale and tour operator clients to build brand awareness and subsequent revenue production growth of 200% year over year. Managed travel budget, assisted with revenue and distribution strategies, coached on-property sales teams and oversaw Salesforce database entry. Show less Global Director of Sales, Luxury Leisure Specialist for 65 hotels in worldwide portfolio. Directed the collection’s luxury travel industry/leisure market growth via sales missions, road shows, webinars, trade shows plus FAM organization and execution. Extensive travel throughout target markets meeting with desired partners to ensure collection recognition. Identified, negotiated and facilitated partnership contracts and marketing opportunities to maximize market share. Leveraged substantial… Show more Global Director of Sales, Luxury Leisure Specialist for 65 hotels in worldwide portfolio. Directed the collection’s luxury travel industry/leisure market growth via sales missions, road shows, webinars, trade shows plus FAM organization and execution. Extensive travel throughout target markets meeting with desired partners to ensure collection recognition. Identified, negotiated and facilitated partnership contracts and marketing opportunities to maximize market share. Leveraged substantial long-term relationships with North American and international luxury travel advisors plus upscale wholesale and tour operator clients to build brand awareness and subsequent revenue production growth of 200% year over year. Managed travel budget, assisted with revenue and distribution strategies, coached on-property sales teams and oversaw Salesforce database entry. Show less



Thompson Hotels

• Hospitality
• 200 - 300 Employee

• Associate Director of Sales

  • Apr 2015 - Apr 2019

  Directed hotel opening and subsequent marketing to worldwide luxury leisure sales community. Focus on travel industry and entertainment markets, from FIT wholesale to luxury consortiums. Oversaw Virtuoso, Signature, Travel Leaders Select, Ensemble and American Express partnership procurement and acceptances. Developed hotel site tour protocol, executed multiple FAM stays at destination, created and supervised reservation liaison position, oversaw revenue and marketing strategies, collaborated… Show more Directed hotel opening and subsequent marketing to worldwide luxury leisure sales community. Focus on travel industry and entertainment markets, from FIT wholesale to luxury consortiums. Oversaw Virtuoso, Signature, Travel Leaders Select, Ensemble and American Express partnership procurement and acceptances. Developed hotel site tour protocol, executed multiple FAM stays at destination, created and supervised reservation liaison position, oversaw revenue and marketing strategies, collaborated on annual budget preparation plus travel budget management and served as acting chair of company’s Travel Industry Best Practices committee. Revenue goals surpassed each quarter with 150% year-over-year market growth from 2016 to 2019. Show less Directed hotel opening and subsequent marketing to worldwide luxury leisure sales community. Focus on travel industry and entertainment markets, from FIT wholesale to luxury consortiums. Oversaw Virtuoso, Signature, Travel Leaders Select, Ensemble and American Express partnership procurement and acceptances. Developed hotel site tour protocol, executed multiple FAM stays at destination, created and supervised reservation liaison position, oversaw revenue and marketing strategies, collaborated… Show more Directed hotel opening and subsequent marketing to worldwide luxury leisure sales community. Focus on travel industry and entertainment markets, from FIT wholesale to luxury consortiums. Oversaw Virtuoso, Signature, Travel Leaders Select, Ensemble and American Express partnership procurement and acceptances. Developed hotel site tour protocol, executed multiple FAM stays at destination, created and supervised reservation liaison position, oversaw revenue and marketing strategies, collaborated on annual budget preparation plus travel budget management and served as acting chair of company’s Travel Industry Best Practices committee. Revenue goals surpassed each quarter with 150% year-over-year market growth from 2016 to 2019. Show less



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 700 & Above Employee

• Account Director

  • Jul 2011 - Apr 2015



Se San Diego

• Senior Sales Manager

  • Sep 2010 - Aug 2011



Ivy Hotel/Andaz San Diego

• Sr. Sales Manager

  • 2009 - 2010



Hard Rock Hotel San Diego

• United States
• Hospitality
• 100 - 200 Employee

• Sales Manager

  • 2007 - 2009